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- Tasks: Create engaging content for social media and showcase our vibrant venues.
- Company: Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Flexible working, discounts, career development, and financial wellbeing support.
- Why this job: Join a fun team and make an impact in the lively hospitality scene.
- Qualifications: Experience in social media marketing and a passion for hospitality.
- Other info: Opportunity to grow your skills in a dynamic and creative environment.
The predicted salary is between 30000 - 42000 £ per year.
Overview
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
Role
Do you love live music, good scran and showcasing the amazing fun to be had in venues like [insert venues] then this is the role for you!
You will be responsible for the overall content creation and channel management for a variety of Food and Beverage venues within [insert location]. Managing the social media channels, namely Instagram, Facebook, and TikTok where appropriate for these venues.
This role will have a strong focus on reels and short video content and will require you to work evenings and weekends in order to capture our venues in full swing to really showcase our brand to our customer base. You therefore must be confident editing together reels to template and applying suitable music and captions and have a good grasp of current digital marketing and viral trends.
You will work closely with the Operations team in venue to ensure social media content is consistent, high quality, and reflects the many facets of the business, and you will work closely with the group marketing team to agree content pillars and milestones for each venue. You will also work to roll out centrally created marketing campaigns in a timely fashion and will liaise closely with the marketing team to achieve on brand, high quality graphics are implemented across stories and grid where appropriate. You will engage with customer comments and will utilise customer generated content ensuring it is reposted and celebrated across our channels.
Ultimately, your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales. This role covers multiple sites and therefore you must be well organised, practice good time management, and be able to prioritise and manage expectations. Excellent communication and the ability to work autonomously is a must.
Please where possible provide examples of previous work.
Role Responsibilities
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving direct bookings.
- Management of a social media posting for [no.] Hospitality venues within [insert location].
Skills & Experience
- A degree in marketing or communication / HND equivalent would be preferred but is not essential dependent on experience
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure our social content is of the highest standard
- An understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels
- A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given
- Confident doing social media outreach including liking/commenting and interacting with customers, as well as outreach via DMs to influencers, collaborators and more.
Measures Of Success
- Measurable success in KPIs, including but not limited to an uplift in followers, interaction, direct bookings.
- Successfully championing digital marketing aspects to ensure content is consistent and of the highest quality.
- Ultimately improve brand awareness and loyalty within these venues.
What We Offer
As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
- Refer a Friend Scheme
The Process
If you think this role is for you, then apply now and one of our friendly team will be in touch.
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Content Creator - Edinburgh employer: Scotsman Hospitality
Contact Detail:
Scotsman Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator - Edinburgh
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles are looking sharp. Showcase your creativity and engagement skills by posting content that reflects your personality and style. This will give potential employers a taste of what you can bring to their brand.
✨Tip Number 2
Network like a pro! Attend local events or gigs at venues similar to those you're applying for. Chat with staff and customers, and don’t be shy about sharing your passion for content creation. Building connections can lead to opportunities that aren’t even advertised yet!
✨Tip Number 3
Show off your skills! When you apply, include links to your best work—think reels, graphics, or any viral content you've created. This is your chance to shine and demonstrate how you can elevate their social media presence.
✨Tip Number 4
Apply through our website! It’s the easiest way to get noticed. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after submitting your application; a little persistence can go a long way in landing that dream job!
We think you need these skills to ace Content Creator - Edinburgh
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your personality shine through! Use engaging language and showcase your creative flair, especially if you have examples of your previous work. We want to see how you can bring our venues to life!
Tailor Your Application: Make sure to tailor your application specifically for this role. Highlight your experience with social media management and content creation, particularly on platforms like Instagram and TikTok. We love seeing how your skills align with what we’re looking for!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application well-structured and to the point. Make it easy for us to see your relevant experience and skills without wading through too much fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Scotsman Hospitality!
How to prepare for a job interview at Scotsman Hospitality
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially Instagram and TikTok. Familiarise yourself with their latest features and trends, as this will show your passion for content creation and your ability to engage with the audience effectively.
✨Showcase Your Work
Bring examples of your previous content creation work to the interview. Whether it’s a portfolio or links to your social media profiles, having tangible evidence of your skills will help you stand out. Be ready to discuss what strategies worked and how you measured success.
✨Understand the Brand
Research The Scotsman Group and its venues before the interview. Understand their brand voice, target audience, and current marketing campaigns. This knowledge will allow you to tailor your responses and demonstrate how you can contribute to their goals.
✨Be Ready to Discuss KPIs
Since the role focuses on measurable success, be prepared to talk about how you’ve previously achieved KPIs like follower growth and engagement rates. Share specific examples of how you’ve driven results through your content strategies, showing that you understand the importance of data in digital marketing.