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- Tasks: Join us as a Marketing Co-Ordinator to drive creative campaigns for our hotel division.
- Company: The Scotsman Group is a leading hospitality company in Scotland with diverse venues.
- Benefits: Enjoy a dynamic work environment and the chance to make a real impact on brand awareness.
- Why this job: This role offers creativity, collaboration, and the opportunity to enhance customer experiences.
- Qualifications: Degree in Marketing or 2+ years of relevant experience in hospitality marketing required.
- Other info: Work closely with key stakeholders and develop innovative marketing strategies.
The predicted salary is between 28800 - 43200 £ per year.
About Us:
The Scotsman Group is one of Scotlands leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and nightclubs. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Credit Controller to join our finance team in Glasgow.
About the Role:
With a focus on creative thinking and entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which compromises 11 sites across 7 brands. This includes the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team and the Senior Operations team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.
Key Responsibilities:
- Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business. This will also include creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing.
- Supporting the M&E side of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
- Digital copy & content , including but not limited to mailers, social media content, boosted posts, copy for websites including blog content. This requires you to be highly creative and imaginative, with excellent written and interpersonal skills.
- Working with the digital team including the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required.
- PR, including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.
Requirements:
- Degree in Marketing, Communications or equivalent
- OR have at least – 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality
- Able to produce copy for use across the digital and physical space which is on brand and of the highest quality
- A strong understanding of the accommodation market (the local market in Edinburgh would be greatly advantageous) including key and emergent trends, innovation, and market share.
- Work toward tight deadlines whilst producing a high standard of work
- IT literate including email management, scheduling and filing
- Eloquent, enthusiastic , and always willing to learn
- Able to work on numerous projects simultaneously
Next Steps:
If you think this role is for you, apply now and one of our friendly team will be in touch.
AMRT1_UKCT
Hotel & Accommodation Marketing Co-Ordinator employer: Scotsman Group
Contact Detail:
Scotsman Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel & Accommodation Marketing Co-Ordinator
✨Tip Number 1
Familiarize yourself with the Scotsman Group's portfolio and their unique selling points. Understanding their brand identity will help you tailor your approach and demonstrate how you can enhance their marketing efforts.
✨Tip Number 2
Showcase your creativity by preparing a mock marketing campaign for one of their hotels. This will not only highlight your skills but also your proactive attitude and understanding of their business needs.
✨Tip Number 3
Network with professionals in the hospitality industry, especially those who have experience in hotel marketing. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and the accommodation market, particularly in Edinburgh. Being knowledgeable about current trends will show your commitment to the role and your ability to drive innovative marketing strategies.
We think you need these skills to ace Hotel & Accommodation Marketing Co-Ordinator
Some tips for your application 🫡
Understand the Company: Take some time to research The Scotsman Group and its portfolio of venues. Understanding their brand values and target audience will help you tailor your application effectively.
Highlight Relevant Experience: Make sure to emphasize any previous marketing or project management experience, especially in the hospitality sector. Use specific examples that demonstrate your ability to drive sales and manage campaigns.
Showcase Your Creativity: Since the role requires creative thinking, include examples of past marketing campaigns you've worked on. Highlight your skills in digital copywriting and content creation, as well as any successful strategies you've implemented.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Use keywords from the listing to ensure your application stands out to the hiring team.
How to prepare for a job interview at Scotsman Group
✨Show Your Creativity
As a Hotel & Accommodation Marketing Co-Ordinator, creativity is key. Prepare examples of past marketing campaigns you've worked on, highlighting your innovative ideas and how they drove results. This will demonstrate your ability to think outside the box.
✨Understand the Market
Familiarize yourself with the accommodation market, especially in Edinburgh. Be ready to discuss current trends and how they could impact marketing strategies. Showing that you have done your homework will impress the interviewers.
✨Highlight Your Communication Skills
Since the role involves working with various stakeholders, emphasize your interpersonal skills. Share experiences where you successfully collaborated with teams or managed communications effectively, showcasing your ability to build relationships.
✨Prepare for Digital Marketing Questions
Given the focus on digital content and social media, be prepared to discuss your experience with these platforms. Bring examples of digital copy you've created and how it contributed to engagement or sales, demonstrating your proficiency in this area.
