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For Companies At a Glance
- Tasks: Maximize sales opportunities and manage events across multiple venues.
- Company: Join Scotland's largest hospitality group with over 40 diverse venues.
- Benefits: Enjoy flexible working, discounts, and a holiday purchase scheme.
- Why this job: Be part of a dynamic team that values growth and client relationships.
- Qualifications: Previous hospitality experience and strong communication skills required.
- Other info: Access career development through our Scotsman Steps training program.
The predicted salary is between 28800 - 43200 £ per year.
Who we are?
The Scotsman Group is Scotlands largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
The Role:
As an Area Sales & Events Co-ordinator you will take ownership to maximise opportunities and increase footfall through utilising sales initiatives to achieve targets and budget sales for the area. Taking instruction from the Head of Sales and in association with the In Venues Sales Teams, Hub Team and liaising with the Operational team to ensure exceptional event execution to retain and grow the client database.
This will include the following:
- Pro-active approach: to increase booking enquires, conversion and bookings through private booking, exclusive hire, and table bookings.
- Build Relationships: to build external relationships that will in return be profitable to the business.
- Events Knowledge: utilise Key dates to maximise revenue and exceed prior year and budget sales.
- Reports: generate and create clear database capture for all market areas.
- Networking: generate a network of corporate clients to maximise corporate hire and overall bookings.
The Person:
The ideal candidate will have:
- Responsiblities: be responsible for a dedicated Geographical area (City/Town/Area) over multiple venues and the area Pre-booked Sales retention and growth.
- Communication Skills: have regular communications and reviews with the venues in your area where you will set clear ways of working with them to allow smooth delivery of larger events.
- Sales Reviews: review your areas current and future coming pre-booked sales to drive conversion and confirmed bookings.
- Conversions: process and convert all bookings over 15 via the web.
- Teamwork: work closely with the Operations team to process larger booking enquiries and work with your venues Sales and Operational teams to maintain and build corporate relationships.
- Sales Activities: utilise key dates, proactive calls, sales outreach and cross selling to increase sales.
- Client liason: regularly communicate with all previous clients that have booked with us to build relationships.
- Meetings: attend regular review meetings with the Head of Sales to discuss your businesses performance.
- Skills required: have numerical, analytical and influencing skills. Excellent communication and negotiation skills.
- Experience: previous proactive skills and solid experience in the hospitality industry.
- Computer Literacy: Word/Excel and Microsoft competent.
What We Offer You:
As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Holiday Purchase Scheme .
- Wagestream Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Staff meals on duty.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.#
- Refer a Friend Scheme
The Process:
If you think this is the role for you then apply now and a member of team will be in touch.
AMRT1_UKCT
Area Sales and Events Co-ordinator employer: Scotsman Group
Contact Detail:
Scotsman Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales and Events Co-ordinator
✨Tip Number 1
Familiarize yourself with the hospitality industry in Scotland, especially the unique offerings of The Scotsman Group. Understanding our venues and their specific characteristics will help you tailor your approach when networking and building relationships.
✨Tip Number 2
Leverage social media platforms to connect with potential clients and corporate partners. Engaging with local businesses and event planners online can help you establish a network that will be beneficial for maximizing bookings.
✨Tip Number 3
Attend local events and networking opportunities within the hospitality sector. This will not only enhance your knowledge of key dates and trends but also allow you to meet potential clients face-to-face, which is crucial for building lasting relationships.
✨Tip Number 4
Stay organized by creating a database of contacts and previous clients. Regularly follow up with them to maintain relationships and encourage repeat bookings, which is essential for achieving your sales targets.
We think you need these skills to ace Area Sales and Events Co-ordinator
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Area Sales and Events Co-ordinator position. Understand the key responsibilities and skills required, such as proactive sales initiatives and relationship building.
Tailor Your CV: Customize your CV to highlight relevant experience in the hospitality industry, particularly any roles that involved sales, event coordination, or client relationship management. Use specific examples to demonstrate your achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the Scotsman Group. Mention how your skills align with their needs, particularly your communication and negotiation skills, and your ability to drive sales.
Highlight Relevant Skills: In your application, emphasize your numerical and analytical skills, as well as your computer literacy with Word and Excel. These are crucial for generating reports and managing bookings effectively.
How to prepare for a job interview at Scotsman Group
✨Show Your Proactive Approach
Demonstrate your proactive mindset by sharing specific examples of how you've successfully increased bookings or sales in previous roles. Highlight any initiatives you took that led to measurable results.
✨Build Relationships
Emphasize your ability to build and maintain relationships with clients. Prepare to discuss how you've fostered connections in the past and how you plan to do so in this role, especially with corporate clients.
✨Highlight Your Events Knowledge
Be ready to talk about key dates and events that are significant in the hospitality industry. Show that you understand how to leverage these opportunities to maximize revenue and exceed sales targets.
✨Demonstrate Strong Communication Skills
Prepare to showcase your communication skills through clear and concise answers. Practice discussing how you handle regular communications with teams and clients, ensuring smooth event execution.
