At a Glance
- Tasks: Drive brand growth and visibility for The Glenlivet in global markets.
- Company: Join a leading luxury drinks company with a vibrant team culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and wellness support.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Be a brand champion and shape the future of premium spirits.
- Qualifications: Experience in FMCG or luxury markets and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Chiswick, London
Reporting to: Marketing Manager
Team: Prestige Team, Single Malt Portfolio
We operate a hybrid working approach, allowing you to manage your time between home and office.
Responsibilities
- Accelerate the growth of The Glenlivet globally, supporting the Marketing Manager in shaping long‑term & short‑term brand strategy.
- Act as the brand champion, leading daily communication with the brand company and business units to ensure alignment of global strategy, planning and local implementation.
- Leverage interactions with stakeholders at key business updates (Summits, IBP, RAIMS) to feed, influence and shape the brand plan and deliverables for the GTR channel.
- Understand travel retail consumer behaviours, trends, needs and challenges, applying this knowledge to consumer‑first thinking.
- Review and lead the NPD pipeline, driving the NPD process from planning to launch, managing each gate and coordinating relevant stakeholders (brand company, logistics, finance, business units).
- Drive brand visibility and engagement, with a special focus in ASIA and IMEA regions.
- Develop global brand activations to support launch and ongoing activations, including toolkit development, assets creation, digital/physical consumer experience and in‑store activation coordination with BU.
- Create always‑on brand assets, including merchandising guidelines, communication assets and consumer engagement strategies.
- Work closely with the Consumer Engagement team to develop a 360° consumer communication and engagement plan, covering digital media, OOH, PR and EC & CRM collaboration in key markets.
- Lead collaboration between key domestic markets and BU to maximize synergy.
- Coordinate and communicate with internal stakeholders (REX, Retail Training, Insight team, logistics, finance, BU).
- Deliver other ad‑hoc brand projects on time, applicable to any brand in the portfolio.
- Manage external partners, including creative agencies, POS and retail design agencies.
- Monitor and manage brand A&P budgets to ensure alignment with strategic initiatives and the annual finance process.
Qualifications
- Previous experience in the drinks industry, FMCG, premium or luxury markets.
- Experience in both brand and trade/customer marketing is highly preferable.
- Proven record in marketing and the ability to manage multiple initiatives with strong organisational and project management skills.
- Strong interpersonal and presentation skills.
- Thorough and creative problem‑solving abilities.
- Entrepreneurial mindset and business acumen.
- Can‑do attitude and strong collaboration spirit.
- Energetic, proactive, convivial with strong work ethics.
- Proficient in English (verbal and written).
- Global team or multi‑market experience is a plus.
Benefits
- Private medical insurance, critical illness cover and optional healthcare cash plan.
- Dental insurance.
- 28 days’ annual holiday.
- Employee pension and share incentive plan.
- Family care, season ticket loans, free mortgage advice, payroll giving and other wellbeing support.
We promote responsible drinking and welcome all to our team, regardless of personal choices about alcohol consumption.
Brand Manager - Single Malts in London employer: SCOTCH WHISKY ASSOCIATION
As a Brand Manager for Single Malts at our Chiswick location, you will thrive in a dynamic and inclusive work culture that champions creativity and collaboration. We offer a hybrid working model, competitive benefits including private medical insurance and generous holiday allowances, and ample opportunities for professional growth within the prestigious Single Malt portfolio. Join us to make a meaningful impact on global brand strategies while enjoying the vibrant atmosphere of London.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Single Malts in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Brand Manager - Single Malts in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at SCOTCH WHISKY ASSOCIATION from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at SCOTCH WHISKY ASSOCIATION specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at SCOTCH WHISKY ASSOCIATION
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at SCOTCH WHISKY ASSOCIATION, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show SCOTCH WHISKY ASSOCIATION you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure SCOTCH WHISKY ASSOCIATION that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for SCOTCH WHISKY ASSOCIATION, so think on your feet and don't hesitate to showcase your creativity!
