Brand Manager – Single Malts (FTC UNTIL NOV 2026)
Location: Chiswick, London
Reporting to: Marketing Manager
Team: Prestige Team, Single Malt Portfolio
About the Role
We operate a hybrid working approach, allowing you to manage your time between home and office.
Responsibilities
- 1. Accelerate the growth of The Glenlivet globally, supporting the Marketing Manager in shaping long‑term & short‑term brand strategy.
- Act as the brand champion, leading daily communication with the brand company and business units to ensure alignment of global strategy, planning and local implementation.
- Leverage interactions with stakeholders at key business updates (Summits, IBP, RAIMS) to feed, influence and shape the brand plan and deliverables for the GTR channel.
- Understand travel retail consumer behaviours, trends, needs and challenges, applying this knowledge to consumer‑first thinking.
- Review and lead the NPD pipeline, driving the NPD process from planning to launch, managing each gate and coordinating relevant stakeholders (brand company, logistics, finance, business units).
- 2. Drive brand visibility and engagement, with a special focus in ASIA and IMEA regions.
- Develop global brand activations to support launch and ongoing activations, including toolkit development, assets creation, digital/physical consumer experience and in‑store activation coordination with BU.
- Create always‑on brand assets, including merchandising guidelines, communication assets and consumer engagement strategies.
- Work closely with the Consumer Engagement team to develop a 360° consumer communication and engagement plan, covering digital media, OOH, PR and EC & CRM collaboration in key markets.
- Lead collaboration between key domestic markets and BU to maximize synergy.
- 3. Transversal projects management, and coordination of key stakeholders.
- Coordinate and communicate with internal stakeholders (REX, Retail Training, Insight team, logistics, finance, BU).
- Deliver other ad‑hoc brand projects on time, applicable to any brand in the portfolio.
- Manage external partners, including creative agencies, POS and retail design agencies.
- Monitor and manage brand A&P budgets to ensure alignment with strategic initiatives and the annual finance process.
Qualifications
- Previous experience in the drinks industry, FMCG, premium or luxury markets.
- Experience in both brand and trade/customer marketing is highly preferable.
- Proven record in marketing and the ability to manage multiple initiatives with strong organisational and project management skills.
- Strong interpersonal and presentation skills.
- Thorough and creative problem‑solving abilities.
- Entrepreneurial mindset and business acumen.
- Can‑do attitude and strong collaboration spirit.
- Energetic, proactive, convivial with strong work ethics.
- Proficient in English (verbal and written).
- Global team or multi‑market experience is a plus.
Benefits
- Private medical insurance, critical illness cover and optional healthcare cash plan.
- Dental insurance.
- 28 days’ annual holiday.
- Employee pension and share incentive plan.
- Family care, season ticket loans, free mortgage advice, payroll giving and other wellbeing support.
EEO Statement
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Responsible Drinking
We promote responsible drinking and welcome all to our team, regardless of personal choices about alcohol consumption.
Job Posting Dates
- Job Posting End Date: 2026-07-06
- Target Hire Date: 2026-07-13
- Target End Date: 2026-11-13
