Regional Sales Manager in Forfar, Scotland

We are looking for an experienced Regional Sales Manager to join our team in Forfar. The Regional Sales Manager role is responsible for the success of their region's sales department and the day-to-day management of their depots. The role includes setting goals for the sales team, working alongside senior managers to achieve the overall sales vision, and supporting in producing monthly forecasting reports to assess performance against targets and budgets based on market conditions.

This role requires good interaction with customers to secure loyalty while developing new customer accounts. It includes line management responsibility for our Sales Representatives in Forfar, Glenrothes, and Perth, as well as our Product Specialist in Glenrothes, with regular travel to these depots. Reporting directly to the Agricultural Director, this is a fantastic opportunity to join a driven, successful business and develop your career in Agricultural Sales.

Key responsibilities:

• Lead, manage and develop the sales team, ensuring effective planning and full coverage of the territory.
• Ensure consistent and effective use of the CRM system, including accurate recording of customer visits, leads, opportunities, and quotations.
• Agree margin and support levels with salesmen for their deals.
• Maintain regular engagement with key accounts and support sales engineers through joint visits and coaching.
• Take ownership of customer relationships within the region.
• Resolve customer issues in sales, parts, and service.
• Liaise with manufacturer representatives and act as the company’s ambassador within the region.
• Manage machine stock, both new and used.
• Produce regular performance reports and forecasts for our Directors, analysing trends and identifying risks and opportunities.

The ideal candidate will have:

• Experience working in the agriculture industry and strong knowledge of agricultural machinery.
• Proven track record of driving the sales process and delivering against targets.
• Strong commercial instinct with the ability to spot and convert opportunities.
• Strong product knowledge with the ability to position offerings effectively against competitors.
• Negotiation skills covering price, costs, delivery, and specifications with buyers.
• Presentation and demonstration experience.
• Ability to analyse performance data and translate it into actionable plans.
• Strong communication skills and a good understanding of the importance of excellent customer service.
• Be self-motivated and driven by achieving and exceeding targets.
• Good computer skills with Microsoft Office packages and IT systems.

In return you will receive:

• A competitive salary and commission scheme.
• Private Healthcare.
• Company vehicle.
• Laptop, iPhone, and iPad.
• Life assurance of three times your salary.
• Enhanced salary exchange pension scheme.
• 30 days annual leave, increasing by 1 day for every 2 years’ service up to a total of 35 days.
• Option to buy/sell up to 5 days annual leave per year.
• Healthcare cash plan (company paid - value of £1000).
• Employee assistance programme (access to 6 free counselling sessions).