At a Glance
- Tasks: Lead and execute innovative marketing strategies across key European markets.
- Company: Dynamic company focused on user growth and brand presence in the crypto space.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a collaborative team and grow your network in the exciting world of crypto.
- Why this job: Make a real impact in a fast-paced environment while driving market expansion.
- Qualifications: 4–8+ years in regional marketing with a strong understanding of local markets.
The predicted salary is between 50000 - 70000 £ per year.
We are hiring a senior Marketing Manager to lead and execute regional marketing strategy across key European markets. This role combines hands-on execution with strategic ownership, focused on driving user growth, brand presence, and market expansion within a compliance-aware environment.
Key Responsibilities
- Own and drive regional marketing strategy aligned with global objectives
- Lead user acquisition and growth initiatives across digital and performance channels
- Plan and execute offline marketing including events, partnerships, and activations
- Build and manage influencer, community, and partner relationships
- Ensure compliance with relevant local regulatory frameworks
- Manage budgets and optimise campaigns based on ROI and performance
- Collaborate cross-functionally with product, business development, and global teams
Requirements
- Based in Europe with strong local market understanding
- 4–8+ years in regional marketing ownership roles
- Crypto / Web3 marketing experience strongly preferred
- Strong online (performance, growth) and offline (events, partnerships) experience
- Experience in regulated or compliance-driven environments
- Ability to operate independently and drive strategy
Ideal Profile
- Experience owning regional marketing functions across multiple markets
- Balanced strategic and hands-on execution approach
- Strong network across influencers, partners, and crypto communities
- Experience scaling growth in competitive or regulated markets
Head of Marketing employer: Scope
As a leading employer in the dynamic field of marketing, we offer an exciting opportunity for the Head of Marketing role, where you will be at the forefront of driving user growth and brand presence across key European markets. Our collaborative work culture fosters innovation and creativity, while our commitment to employee development ensures that you have access to continuous learning and growth opportunities. With a focus on compliance and strategic execution, you will thrive in an environment that values your expertise and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Scope and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Scope are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Scope on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Scope. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Scope. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Scope:Show us that you’ve done your homework! In your application, briefly mention what you admire about Scope’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Scope
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Scope will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Scope, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
