At a Glance
- Tasks: Lead and execute regional marketing strategies to drive user growth and brand presence.
- Company: Dynamic company focused on innovative marketing in the crypto and Web3 space.
- Benefits: Competitive salary, flexible working conditions, and opportunities for professional growth.
- Why this job: Join a forward-thinking team and make a significant impact in a rapidly evolving industry.
- Qualifications: 4-8 years in regional marketing with a strong understanding of local markets.
- Other info: Ideal for those passionate about crypto and looking to scale growth in competitive environments.
The predicted salary is between 60000 - 80000 £ per year.
We are hiring a senior Marketing Manager to lead and execute regional marketing strategy across key European markets. This role combines hands-on execution with strategic ownership, focused on driving user growth, brand presence, and market expansion within a compliance-aware environment.
Key Responsibilities
- Own and drive regional marketing strategy aligned with global objectives
- Lead user acquisition and growth initiatives across digital and performance channels
- Plan and execute offline marketing including events, partnerships, and activations
- Build and manage influencer, community, and partner relationships
- Ensure compliance with relevant local regulatory frameworks
- Manage budgets and optimise campaigns based on ROI and performance
- Collaborate cross-functionally with product, business development, and global teams
Requirements
- Based in Europe with strong local market understanding
- 4–8+ years in regional marketing ownership roles
- Crypto / Web3 marketing experience strongly preferred
- Strong online (performance, growth) and offline (events, partnerships) experience
- Experience in regulated or compliance-driven environments
- Ability to operate independently and drive strategy
- Data-driven mindset
Ideal Profile
- Experience owning regional marketing functions across multiple markets
- Balanced strategic and hands-on execution approach
- Strong network across influencers, partners, and crypto communities
- Experience scaling growth in competitive or regulated markets
Head of Marketing in London employer: Scope Group
Contact Detail:
Scope Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those with experience in crypto or Web3. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your marketing strategies and successes. This will give you something tangible to discuss during interviews and showcase your hands-on execution abilities.
✨Tip Number 3
Stay updated on industry trends! Follow key influencers and join relevant communities to keep your finger on the pulse of the market. This knowledge will not only help you in interviews but also in crafting a compelling narrative about your vision for the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect how your experience aligns with our goals, especially in driving user growth and brand presence.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in regional marketing and any specific achievements in user growth or brand presence that align with our goals.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for marketing, especially in the crypto/Web3 space, and how your strategic mindset can drive our regional initiatives.
Showcase Your Data Skills: Since we love a data-driven approach, include examples of how you've used data to optimise campaigns and improve ROI in your previous roles. This will show us you can handle the compliance-aware environment we operate in.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Scope Group
✨Know Your Market
Before the interview, dive deep into the specific European markets relevant to the role. Understand local trends, user behaviours, and compliance regulations. This knowledge will show your potential employer that you’re not just a marketing whiz but also someone who truly understands the landscape.
✨Showcase Your Experience
Prepare to discuss your previous roles in regional marketing ownership. Highlight specific campaigns you've led, especially in crypto or Web3 environments. Use metrics to demonstrate your success in user acquisition and growth initiatives, as numbers speak volumes in marketing.
✨Be Ready for Strategy Discussions
Expect questions about how you would align regional strategies with global objectives. Think about examples where you’ve successfully driven strategy in a compliance-aware environment. Be prepared to share your thought process and how you balance hands-on execution with strategic oversight.
✨Network and Relationships Matter
Since building relationships is key in this role, come prepared with examples of how you’ve managed influencer and partner relationships in the past. Discuss your network within the crypto community and how you can leverage it to drive brand presence and market expansion.