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- Tasks: Lead and execute regional marketing strategies to drive user growth and brand presence.
- Company: Join a forward-thinking company at the forefront of the crypto and Web3 space.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic industry while shaping marketing strategies across Europe.
- Qualifications: 4-8 years in regional marketing with a strong understanding of local markets.
- Other info: Ideal for those passionate about crypto and looking to scale growth in competitive environments.
The predicted salary is between 60000 - 80000 £ per year.
We are hiring a senior Marketing Manager to lead and execute regional marketing strategy across key European markets. This role combines hands-on execution with strategic ownership, focused on driving user growth, brand presence, and market expansion within a compliance-aware environment.
Key Responsibilities
- Own and drive regional marketing strategy aligned with global objectives
- Lead user acquisition and growth initiatives across digital and performance channels
- Plan and execute offline marketing including events, partnerships, and activations
- Build and manage influencer, community, and partner relationships
- Ensure compliance with relevant local regulatory frameworks
- Manage budgets and optimise campaigns based on ROI and performance
- Collaborate cross-functionally with product, business development, and global teams
Requirements
- Based in Europe with strong local market understanding
- 4–8+ years in regional marketing ownership roles
- Crypto / Web3 marketing experience strongly preferred
- Strong online (performance, growth) and offline (events, partnerships) experience
- Experience in regulated or compliance-driven environments
- Ability to operate independently and drive strategy
Ideal Profile
- Experience owning regional marketing functions across multiple markets
- Balanced strategic and hands-on execution approach
- Strong network across influencers, partners, and crypto communities
- Experience scaling growth in competitive or regulated markets
Head of Marketing employer: Scope Group
Contact Detail:
Scope Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those with experience in crypto or Web3. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is your chance to shine and demonstrate how you can drive user growth and brand presence.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and compliance practices. Bring fresh ideas to the table that align with their goals, and don’t be afraid to share your vision for regional marketing!
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives you a better chance to stand out in the application process.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Head of Marketing role. Highlight your regional marketing experience and any relevant crypto or Web3 projects you've worked on.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share your passion for marketing and how your strategic approach has driven user growth in previous roles.
Showcase Your Achievements: Quantify your successes! Whether it’s user acquisition numbers or successful campaigns, we want to see how you’ve made an impact in your past roles. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Scope Group
✨Know Your Markets
Make sure you have a solid understanding of the key European markets relevant to the role. Research local trends, user behaviours, and compliance regulations. This will show that you’re not just a marketing whiz but also someone who can navigate the regional landscape effectively.
✨Showcase Your Experience
Prepare to discuss your previous roles in regional marketing ownership. Highlight specific campaigns you've led, especially those in crypto or Web3. Use metrics to demonstrate your success in driving user growth and brand presence, as numbers speak volumes in marketing.
✨Be Ready for Strategy Discussions
Expect questions about how you would align regional strategies with global objectives. Think about how you can balance hands-on execution with strategic oversight. Have examples ready that illustrate your ability to drive initiatives across both digital and offline channels.
✨Network Like a Pro
Since building relationships is key, be prepared to talk about your network within the influencer and crypto communities. Share how you’ve leveraged these connections in past roles to enhance marketing efforts. This will demonstrate your ability to collaborate and expand brand reach.