At a Glance
- Tasks: Lead and inspire a team to achieve sales excellence in the healthcare sector.
- Company: Join Scope, a visionary leader in Eyecare with a people-first approach.
- Benefits: Competitive salary, career development, and a supportive work culture.
- Other info: Dynamic role with opportunities for travel and professional growth.
- Why this job: Make a real impact in healthcare while growing your leadership skills.
- Qualifications: Degree in life sciences or related field; ABPI qualification required.
The predicted salary is between 50000 - 65000 £ per year.
We have an exciting new opportunity at Scope for an Area Sales Manager to join our team! We are looking for people who can connect their own personal vision and values into some of what we do at Scope. Our vision as a company is to become a leading force in Eyecare, with people at our core.
The Area Sales Manager (ASM) is responsible for leading, coaching, and managing a team of Regional Account Managers (RAMs) across a defined healthcare area, ensuring the delivery of sales excellence and achievement of business objectives. This role requires expert knowledge of the NHS landscape, ophthalmology treatment pathways, and Scope Ophthalmics’ portfolio to drive strategic growth and embed strong customer relationships. The ASM will be a pivotal contributor to the overall sales strategy, fostering high-performance culture, effective business planning, and cross-functional collaboration to maximise market impact. Reporting to Head of Sales (HoS). This role will cover Ophthalmology- North.
Key Responsibilities
- Lead, motivate, and develop a team of Regional Account Managers to consistently achieve and exceed sales targets across the defined healthcare area.
- Champion and coach the Infinity sales process throughout the sales cycle, ensuring high standards of execution, customer engagement, and compliance.
- Hold full accountability for sales performance and portfolio growth within the area, aligning team objectives with Scope Ophthalmics’ commercial goals.
- Provide expert guidance on NHS structures, commissioning processes, local patient pathways, and stakeholder engagement to support RAMs in navigating complex healthcare environments.
- Support and promote the effective use of sales tools, including business analytics, CRM data, ShowPad, and marketing materials, to enable data-driven decision making and targeted management of localities.
- Oversee and ensure the quality of business planning activities at both team and individual levels, driving development and utilisation of support tools to optimise performance.
- Conduct regular performance reviews, provide constructive feedback, and implement tailored development plans to grow team capability and enhance sales effectiveness.
- Collaborate closely with cross-functional teams such as L&D, Commercial, Value & Outcomes, Projects Lead, Medical, Marketing to ensure alignment and leverage resources for commercial success.
- Contribute to the strategic direction and planning of the business unit, providing market insights, competitive intelligence, and customer insights.
- Represent Scope Ophthalmics at regional/national meetings, conferences and forums to enhance brand visibility and influence clinical practice.
- Manage resources efficiently, including territory coverage, travel, and budget allocation, to maximise return on investment.
- Foster a culture of continuous improvement, innovation, and ethical conduct aligned with Scope Ophthalmics’ values.
- Demonstrate Scope’s values and engagement behaviours in all interactions, maintaining a professional, ethical, and customer-focused approach.
Qualifications
- Essential: Educated to degree level or equivalent (preferably in life sciences, healthcare, business, or related field).
- Essential: ABPI qualification.
- Desirable: Professional sales or marketing qualification (e.g., CIM).
Specific Knowledge, Skills & Experience
- Extensive experience in pharmaceutical or healthcare sales, ideally within ophthalmology or related specialties.
- Proven track record of achieving or exceeding sales targets in a complex, multi-stakeholder NHS environment.
- Strong knowledge of NHS structures, commissioning pathways, and local formularies, with the ability to navigate complex healthcare settings.
- Ability to interpret and use sales analytics and business intelligence tools to drive decision making.
- Excellent communication, negotiation, and relationship-building skills, capable of influencing at multiple levels within the NHS.
- Strong organisational and time management skills, with the ability to manage a large geographical area effectively.
- Ability to work independently and as part of a cross-functional team.
- Proficient in digital tools for sales presentations and remote engagement (e.g., ShowPad, CRM systems).
- Flexibility to travel within the assigned locality and attend relevant events.
- A proactive and growth mindset with a customer-centric approach.
Scope provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Area Sales Manager employer: Scope Group
At Scope, we pride ourselves on being an exceptional employer, offering a dynamic work culture that prioritises personal vision and values. As an Area Sales Manager, you will benefit from comprehensive training, continuous professional development, and the opportunity to lead a passionate team in the thriving field of ophthalmology. Our commitment to employee growth, coupled with our focus on ethical conduct and innovation, makes Scope a rewarding place to build your career in healthcare sales.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Scope Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Scope Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Scope Group:When writing your cover letter, make sure to tailor your message specifically for Scope Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Scope Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Scope Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Scope Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Scope Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
