At a Glance
- Tasks: Lead CRM strategy to enhance customer engagement and loyalty across digital channels.
- Company: Join Science In Sport, a leader in sports nutrition with a vibrant culture.
- Benefits: Enjoy an on-site gym, product discounts, birthday off, and a pension scheme.
- Other info: Dynamic team environment with opportunities for professional growth.
- Why this job: Make a real impact in the sports nutrition industry while growing your career.
- Qualifications: Experience in CRM leadership and a passion for sports and nutrition.
The predicted salary is between 55000 - 55000 £ per year.
Science In Sport Group is a world leader in sports and performance nutrition. We have two highly regarded brands; SiS and PhD Nutrition, which provide optimal performance nutritional solutions for professional athletes, sports and fitness enthusiasts.
The Role: As part of our ambitious growth strategy, we’re seeking an experienced CRM leader to own and evolve our customer engagement and lifecycle strategy, driving retention, loyalty, lifetime value and brand affinity across digital channels. The Senior CRM Manager will define and lead the CRM strategy across the SiS and PhD brands, elevating personalised communications, refining segmentation & lifecycle programmes, and increasing long‑term customer value.
Contract: Permanent
Salary: Up to £55,000 per annum
Working Hours: 9am - 5.30pm
Location: Blackburn
Benefits:
- On‑site gym
- Cycle to work scheme
- Product discount
- Birthday day off
- Pension - employer contribution at 4%
Your 4 most important responsibilities:
- Translate business goals into measurable CRM outcomes and growth levers.
- Design, implement and optimise end‑to‑end customer lifecycle journeys (acquisition > onboarding > retention > re‑engagement > loyalty).
- Build advanced segmentation, propensity models and automation programs informed by data and business insights.
- Leverage CRM data to generate actionable insights and drive strategic decisions.
Accountability – what you are responsible for delivering:
- Own the CRM vision, strategy and roadmap to accelerate customer engagement, repeat purchase, loyalty and retention.
- Lead long‑term planning of CRM investments, metrics and technology stack enhancements.
Lifecycle & Engagement:
- Oversee personalised messaging across email, push, SMS, onsite, and CRM‑connected channels.
Team Leadership:
- Lead, develop and grow the CRM function, including coaching more junior team members.
- Foster cross‑functional collaboration to align CRM planning with product launches, campaigns, and promotional activity.
Performance & Analytics:
- Establish performance KPIs and dashboards to measure CRM impact on customer behaviour, revenue and retention.
- Lead A/B experimentation and continuous optimisation to improve engagement metrics.
Compliance & Best Practice:
- Ensure CRM practices comply with data protection standards (e.g., GDPR) and email/SMS best practice.
- Manage and govern customer data to support accurate targeting and messaging.
Capability - the skills and behaviours required to do this job well:
- Commercially astute and customer‑centric.
- Creative and analytical thinker, comfortable with ambiguity.
- Passionate about sports, performance nutrition and delivering best‑in‑class customer experiences.
- Proven success in driving CRM strategy for D2C, ecommerce or subscription businesses.
- Expertise with CRM platforms and analytics tools.
- Exceptional leadership, communication and stakeholder management skills.
Performance – how you will know you are doing a great job:
- CRM Revenue Contribution (%)
- Repeat Purchase Rate
- Customer Lifetime Value (LTV)
- Active Subscriber Growth
- Consistent activation across territory
Attributes – experience and mindset that will enable you to do well in this role:
- Demonstrable experience in CRM, lifecycle marketing or digital retention roles, with appropriate and relevant experience in a leadership capacity.
- Team player
- Commercially astute and customer‑centric
- Creative and analytical thinker, comfortable with ambiguity
- Passionate about sports, performance nutrition and delivering best‑in‑class customer experiences.
Science in Sport Group is an equal opportunity employer; we value diversity and strive to cultivate an inclusive workplace.
Senior CRM Manager in Blackburn employer: Science in Sport Group
Science In Sport Group is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the sports nutrition industry. With a state-of-the-art facility in Blackburn, employees benefit from an on-site gym, a cycle-to-work scheme, and a supportive environment that fosters professional growth and development. The company values diversity and inclusivity, ensuring that all team members can thrive while contributing to the success of world-class brands like SiS and PhD Nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Blackburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Science in Sport Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Science in Sport Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Science in Sport Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Science in Sport Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in Blackburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Science in Sport Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Science in Sport Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Science in Sport Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Science in Sport Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Science in Sport Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Science in Sport Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
