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- Tasks: Manage and analyse Google advertising campaigns while creating engaging content.
- Company: Join schuh, a leading fashion footwear retailer in the UK.
- Benefits: Gain hands-on experience with extensive training and flexible working options.
- Why this job: Be part of a dynamic team driving digital growth and marketing innovation.
- Qualifications: Passion for marketing, data-driven mindset, and strong communication skills.
- Other info: Opportunity for career growth in a vibrant retail environment.
The predicted salary is between 30000 - 50000 £ per year.
schuh is one of the UK’s leading fashion footwear retailers. Following sustained digital growth, we are looking for an ambitious, driven, and enthusiastic Digital Marketing Coordinator to join the Digital Marketing team.
We are looking for someone to assist with the daily management and analysis of schuh’s Google advertising and display performance. Working alongside the Senior Digital Marketing manager you will be responsible for the day to day management of our paid search campaigns, paid shopping campaigns, display campaigns and joint management of key agencies and technology partners. Extensive training will be provided alongside hands-on practical channel management experience and exposure to digital marketing strategy.
Main Duties & Responsibilities- Assist with the management and development of Google search, shopping and display campaigns.
- Create engaging copy for adverts within the schuh content & copy guidelines.
- Work toward agreed traffic and performance benchmarks aiming to suggest incremental improvements where possible.
- Produce detailed analysis and engaging reports of campaign activities to be shared with the wider ecommerce/marketing team.
- Identify trends and insights, and optimise spend and performance based on them.
- Work with external agencies and technology partners to continually review and improve performance for schuh.
- Be an ambassador for schuh, communicating our brand DNA confidently to third parties.
- Stay up to date with the latest SEM news and search engine algorithm developments.
- A self starter who is passionate about Marketing and eager to learn and gain experience within this field.
- University background in Marketing, Digital Marketing, Economics or similar qualification.
- Experience in a similar role is essential for applicants.
- Comfortable creating copy and content within strict company tone of voice guidelines.
- Data driven and data literate, analytical and highly passionate.
- Strong communicator and team player.
- A marketing mind (looking for insight into SEM, consumer and market trends).
- Consumer approach (lives and breathes the customer).
This role is ideally based at our Livingston Head Office. However, we do aim to be as flexible as possible and there is potential for this to be a remote role.
LocationNeilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.
Equal Opportunityschuh is an equal opportunities employer and will provide equality of opportunity for all job applicants and employees.
Digital Marketing Specialist in Livingston employer: Schuh
Contact Detail:
Schuh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in Livingston
✨Tip Number 1
Get to know schuh and their brand DNA inside out. When you walk into that interview, show them you’re not just another candidate but someone who truly understands their vibe and values. This will help you stand out from the crowd!
✨Tip Number 2
Prepare some killer questions about their digital marketing strategies. This shows you’re genuinely interested and ready to contribute. Plus, it gives you a chance to showcase your knowledge about SEM and current trends!
✨Tip Number 3
Don’t forget to highlight your analytical skills! Be ready to discuss how you’ve used data to drive decisions in past roles. This is key for a Digital Marketing Specialist, and we want to see that you can back up your ideas with solid insights.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the team at schuh!
We think you need these skills to ace Digital Marketing Specialist in Livingston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight any relevant experience you have in managing Google advertising and creating engaging copy, as these are key aspects of the job.
Show Your Passion: Let your enthusiasm for digital marketing shine through in your application. We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to grow and learn in this field.
Be Data-Driven: Since the role involves analysing campaign performance, it’s important to showcase your data literacy. Mention any experience you have with analytics tools or how you've used data to drive marketing decisions in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Schuh
✨Know Your Digital Marketing Basics
Before heading into the interview, brush up on your knowledge of Google Ads, SEM, and digital marketing strategies. Being able to discuss these topics confidently will show that you're not just passionate but also knowledgeable about the field.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of reports or analyses you've created, and be ready to explain how you identified trends and optimised campaigns based on your findings.
✨Familiarise Yourself with schuh's Brand
Take some time to understand schuh’s brand DNA and their target audience. This will help you tailor your responses and demonstrate that you can communicate their brand effectively, which is crucial for a role focused on digital marketing.
✨Prepare Engaging Copy Examples
Since the role involves creating engaging copy, come prepared with examples of your writing that align with schuh's tone of voice. This will not only showcase your skills but also your understanding of their content guidelines.