Brand Manager - 12 month Contract in London

The Brand Manager is responsible for defining, leading and protecting the global brand for the Wealth Management business. The role ensures the brand is articulated clearly, consistently and credibly across all markets, building long‑term trust, recognition and relevance with our target audiences. Working closely with regional marketing teams, senior stakeholders and Group Marketing, the role shapes how the Wealth Management business presents itself across all client touchpoints, while allowing for appropriate local nuance.

The position plays a key role in strengthening brand equity and supporting sustainable business growth in a highly regulated environment.

As part of Schroders, our Wealth Management clients benefit from access to global investment expertise, institutional‑grade research and a strong risk culture, combined with highly personalised advice and service. We operate across key regions including the UK, Switzerland, Asia and the Channel Islands, working closely with clients to help them navigate complexity, manage risk and achieve their long‑term objectives. We focus on preserving and growing the wealth of private individuals, families, family offices, charities and trusts.

What you’ll do:

• Brand Strategy and Positioning: Support the development and execution of the brand strategy for the Wealth Management Business, aligned to overall business objectives and long‑term growth ambitions. Help implement and embed a clear and compelling brand positioning that reflects the firm’s heritage, investment expertise and client‑centric culture. Support efforts to ensure the brand remains differentiated, credible and relevant across priority client segments, including UHNW individuals, family offices, charities and intermediaries.
• Brand Governance and Standards: Support the stewardship of the Wealth Management brand, ensuring consistent application across channels and markets. Maintain and help implement brand guidelines, frameworks and toolkits to ensure consistent application of visual identity and tone of voice. Work closely with Compliance and Legal to ensure all brand outputs meet regulatory, corporate and consumer duty requirements.
• Creative and Content: Work collaboratively with Events, Digital, Editorial to ensure high‑quality and consistent brand execution. Contribute creative input and brand guidance across campaigns, partnerships and key initiatives. Support the management of relationships with external creative and brand agencies, helping to brief review and ensure high standards of delivery.
• Regional and Stakeholder Collaboration: Work closely with regional marketing leads to support local activation of the global brand, ensuring consistency while allowing for market‑specific needs. Provide brand guidance and support to stakeholders across the Wealth Management business. Collaborate with Group Marketing to ensure alignment with the wider Schroders brand strategy.
• Measurement and Continuous Improvement: Track and report on agreed brand metrics and brand health indicators. Use insight and data to inform brand strategy, creative direction and ongoing optimisation. Support marketing leadership by contributing insight on the impact of brand activity.

The knowledge, experience and qualifications you need:

• Proven experience in a brand, marketing or communications role, ideally within Luxury/Premium brands environment.
• Experience supporting the development and delivery of brand strategy, positioning and guidelines.
• Strong understanding of working within a regulated marketing environment, including collaboration with Compliance and Legal teams.
• Excellent written and verbal communication skills, with good editorial judgement and attention to detail.
• Experience working with external creative or brand agencies, including briefing and reviewing work.

The knowledge, experience and qualifications that will help:

• Experience supporting activity aimed at UHNW, family office or private client audiences.
• Exposure to working across multiple markets or regions, within a global or matrixed organisation.
• Understanding of brand measurement, insight and client experience principles.

What you’ll be like:

• A practical and commercially aware brand professional with a strong interest in brand execution and consistency.
• Highly collaborative, with the confidence to work effectively with a range of stakeholders.
• Strong attention to detail, with a commitment to maintaining high brand standards.
• Passionate about brand, storytelling and contributing to a high‑quality client experience.

We recognise potential, whoever you are. Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.