At a Glance
- Tasks: Lead content strategy and create engaging thought leadership in private markets.
- Company: Global investment manager with a commitment to client success and societal prosperity.
- Benefits: Flexible working environment in a modern HQ, with opportunities for professional growth.
- Other info: Join a diverse team that values inclusion and fosters a collaborative culture.
- Why this job: Shape impactful narratives and influence senior professionals in the finance industry.
- Qualifications: Experience in content creation, strong writing skills, and knowledge of private markets.
The predicted salary is between 60000 - 80000 € per year.
Business Area: Schroders Capital Marketing
Location: London
Reporting to: Head of Content & Engagement
Who we’re looking for
You’ll be a senior content leader with strong experience in developing and delivering high-quality thought leadership and strategic marketing content within asset management. You will combine deep private markets expertise with exceptional editorial skills, and the credibility to engage, challenge and influence senior investment professionals. You will be comfortable operating with ownership and mandate, leading a structured content agenda across multiple stakeholders. You will work closely with investment and sales teams to align on priorities, guide messaging, and secure timely sign-off, ensuring a disciplined and proactive approach to content planning and delivery. You will bring a strong understanding of private markets and the ability to translate complex investment strategies into clear, compelling narratives for both institutional and wealth audiences.
About the Company
We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 6,000 people on six continents and have been around for over 200 years, adapting as society and technology change. What doesn’t change is our commitment to helping our clients and society prosper.
Base
We moved into our new HQ in the City of London in 2018. We’re close to our clients in the heart of the UK’s financial centre and we have everything we need to work flexibly.
The Team
Schroders Capital Marketing focuses on delivering a structured, insight-led content agenda aligned to commercial priorities. The Content & Engagement team plays a central role in shaping and delivering thought leadership and other strategic content across private markets, working closely with investment teams, sales, and wider marketing functions. This role will sit within the Content & Engagement team and will take ownership of content planning and execution, enabling the Head of Content & Engagement to focus on strategic direction and team leadership.
What you’ll do
As Content Marketing Lead – Private Markets, you will own and evolve Schroders Capital’s content strategy and agenda, ensuring a consistent pipeline of high-quality, insight-led thought leadership. You will act as the central connector between marketing, sales, and investment teams, driving alignment on priorities, managing the content roadmap, and ensuring efficient and timely sign-off processes.
Key responsibilities
- Own and evolve a long-term, proactive content roadmap, aligned to business priorities and key market themes
- Lead end-to-end content planning, coordination and delivery, working closely with investment and sales teams
- Take ownership of day-to-day content delivery and act as the primary point of contact for investment teams, guiding content direction and ensuring alignment
- Hold the mandate to drive decisions and secure timely sign-off from senior stakeholders
- Produce and oversee high-quality thought leadership across various formats including articles, reports, POVs and campaigns, positioning us as best-in-class to our peers
- Optimise content for search engines and AI models (SEO/GEO/AEO) to enhance organic visibility and drive traffic to digital platforms
- Analyse content performance data to measure effectiveness, identify areas for improvement, and provide data-driven recommendations
- Translate complex private markets strategies into clear, differentiated narratives
- Maintain high editorial standards, ensuring consistency in tone, quality, and brand positioning
- Provide strategic input and constructive challenge to shape content direction and messaging
- Support execution across channels, ensuring content is effectively delivered to target audiences
- Keep a strong interest in markets, competitors, regulatory developments and other news flow to identify content opportunities and stay at the forefront of private market developments, especially relating to the democratization of private assets
Required qualifications
- Bachelor’s degree in marketing, communications, finance, or a related field
- Significant experience in content, editorial or journalism, ideally within asset management or financial services
- Strong expertise in private markets, focusing on private equity and/or private credit
- Excellent writing and storytelling skills, able to simplify complex investment topics without losing depth or credibility
- Strong understanding of market dynamics, investment strategies and client audiences
- Proven ability to manage and drive a structured content agenda across multiple stakeholders
- Experience engaging and influencing senior stakeholders in a demanding environment
- Strong organisational and planning skills, managing multiple priorities
Desired qualifications
- Journalism or editorial background
- Experience delivering long-term, thematic content programmes
- Knowledge of additional private markets asset classes (e.g., real estate, infrastructure)
- Strong understanding of SEO, GEO, and AEO best practices, with proven optimisation ability across digital platforms
- Proficiency in content management systems, marketing automation platforms, and analytics tools
- Knowledge of regulatory requirements and compliance considerations in the financial services industry
- Experience producing thought leadership for institutional audiences
Personal attributes
- Friendly, energetic and team oriented
- Comfortable working in a complex organisation with competing demands on time
- Credible and confident, able to influence at a senior level
- Proactive, structured and solutions oriented
- Comfortable operating in a complex, fast-paced environment
- Collaborative, but willing to challenge where needed to maintain quality and focus
- Detail-oriented, with strong editorial judgement
- Adaptable and comfortable with change
Equality & Inclusion
Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio‑economic background, or any other protected characteristic.
Content Marketing Lead employer: Schroders
Schroders Capital is an exceptional employer, offering a dynamic work environment in the heart of London’s financial centre. With a strong commitment to employee growth and a culture that values diversity and inclusion, we empower our team members to take ownership of their roles while providing ample opportunities for professional development. Join us to be part of a collaborative team that shapes thought leadership in private markets and drives impactful content strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Don’t be shy to reach out for informational chats; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best content pieces, especially those that highlight your understanding of private markets. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can align your skills with their goals. Tailor your responses to show you understand their market and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Content Marketing Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Marketing Lead role. Highlight your experience in asset management and private markets, and show us how your skills align with our needs.
Showcase Your Storytelling Skills:We want to see your ability to simplify complex investment topics. Use your application to demonstrate your writing prowess and how you can create compelling narratives that resonate with both institutional and wealth audiences.
Highlight Your Collaborative Spirit:Since this role involves working closely with various teams, share examples of how you've successfully collaborated with stakeholders in the past. We love a team player who can also take charge when needed!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Schroders
✨Know Your Content Inside Out
As a Content Marketing Lead, you need to demonstrate a deep understanding of private markets. Brush up on recent trends, investment strategies, and key players in the industry. Be ready to discuss how you can translate complex topics into engaging narratives that resonate with both institutional and wealth audiences.
✨Showcase Your Editorial Skills
Prepare examples of your previous work that highlight your editorial prowess. Bring along samples of thought leadership pieces or marketing content you've developed. This will not only showcase your writing skills but also your ability to maintain high editorial standards and align with brand positioning.
✨Engage with Stakeholders
Since this role involves working closely with investment and sales teams, be prepared to discuss how you’ve successfully collaborated with multiple stakeholders in the past. Share specific examples of how you’ve driven alignment on priorities and managed content roadmaps to ensure timely delivery.
✨Be Data-Driven
Familiarise yourself with content performance metrics and be ready to discuss how you've used data to inform your content strategy. Highlight any experience you have with SEO, analytics tools, and how you've optimised content for better visibility and engagement in the past.
