At a Glance
- Tasks: Lead and protect the global brand for Wealth Management, ensuring clear and consistent messaging.
- Company: Join a prestigious financial services firm with a strong focus on brand equity.
- Benefits: Competitive salary, professional development, and opportunities to work with top-tier clients.
- Other info: Collaborative culture with opportunities for growth and exposure to diverse markets.
- Why this job: Shape a globally recognised brand while making a real impact in a dynamic environment.
- Qualifications: Experience in brand management, marketing, or communications, preferably in financial services.
The predicted salary is between 50000 - 65000 £ per year.
The Brand Manager is responsible for defining, leading and protecting the global brand for the Wealth Management business. The role ensures the brand is articulated clearly, consistently and credibly across all markets, building long-term trust, recognition and relevance with our target audiences. Working closely with regional marketing teams, senior stakeholders and Group Marketing, the role shapes how the Wealth Management business presents itself across all client touchpoints, while allowing for appropriate local nuance. The position plays a key role in strengthening brand equity and supporting sustainable business growth in a highly regulated environment.
Responsibilities
- Support the development and execution of the brand strategy for the Wealth Management Business, aligned to overall business objectives and long-term growth ambitions.
- Help implement and embed a clear and compelling brand positioning that reflects the firm's heritage, investment expertise and client-centric culture.
- Support efforts to ensure the brand remains differentiated, credible and relevant across priority client segments, including UHNW individuals, family offices, charities and intermediaries.
- Support the stewardship of the Wealth Management brand, ensuring consistent application across channels and markets.
- Maintain and help implement brand guidelines, frameworks and toolkits to ensure consistent application of visual identity and tone of voice.
- Work closely with Compliance and Legal to ensure all brand outputs meet regulatory, corporate and consumer duty requirements.
- Work collaboratively with Events, Digital, Editorial to ensure high-quality and consistent brand execution.
- Contribute creative input and brand guidance across campaigns, partnerships and key initiatives.
- Support the management of relationships with external creative and brand agencies, helping to brief, review and ensure high standards of delivery.
- Work closely with regional marketing leads to support local activation of the global brand, ensuring consistency while allowing for market-specific needs.
- Provide brand guidance and support to stakeholders across the Wealth Management business.
- Collaborate with Group Marketing to ensure alignment with the wider Schroders brand strategy.
- Track and report on agreed brand metrics and brand health indicators.
- Use insight and data to inform brand strategy, creative direction and ongoing optimisation.
- Support marketing leadership by contributing insight on the impact of brand activity.
Qualifications
- Proven experience in a brand, marketing or communications role, ideally within wealth management, financial services or a premium brand environment.
- Experience supporting the development and delivery of brand strategy, positioning and guidelines.
- Strong understanding of working within a regulated marketing environment, including collaboration with Compliance and Legal teams.
- Excellent written and verbal communication skills, with good editorial judgement and attention to detail.
- Experience working with external creative or brand agencies, including briefing and reviewing work.
- Experience supporting activity aimed at UHNW, family office or private client audiences.
- Exposure to working across multiple markets or regions, within a global or matrixed organization.
- Understanding of brand measurement, insight and client experience principles.
What you’ll be like
A practical and commercially aware brand professional.
Brand Manager - Contract Role employer: Schroders
Contact Detail:
Schroders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Contract Role
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company’s brand strategy and recent campaigns. We want to see you demonstrate your understanding of their brand positioning and how you can contribute to their goals. Show us you’re passionate about the Wealth Management sector!
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Brand Manager - Contract Role
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your enthusiasm for brand management shine through! We want to see how you connect with the Wealth Management sector and what makes you tick as a brand professional.
Tailor Your Experience: Make sure to highlight your relevant experience in brand strategy and marketing. We love seeing how your past roles align with our needs, especially if you've worked in regulated environments or with UHNW clients.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to follow and showcases your communication skills effectively.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised!
How to prepare for a job interview at Schroders
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and positioning. Understand how they articulate their brand in the wealth management sector and be ready to discuss how you can contribute to maintaining and enhancing that brand identity.
✨Showcase Your Regulatory Knowledge
Since this role involves working within a regulated environment, brush up on relevant regulations and compliance standards. Be prepared to share examples of how you've navigated these challenges in previous roles, demonstrating your ability to work closely with Compliance and Legal teams.
✨Prepare for Collaborative Scenarios
This position requires collaboration with various teams, so think of specific instances where you've successfully worked with cross-functional teams. Highlight your experience in managing relationships with external agencies and how you ensured high-quality brand execution.
✨Bring Data-Driven Insights
Familiarise yourself with brand metrics and health indicators. Be ready to discuss how you've used data to inform brand strategy and creative direction in the past. This will show your analytical skills and your understanding of the importance of insight in shaping brand activities.