At a Glance
- Tasks: Lead innovative marketing campaigns and drive engagement for Schools North East.
- Company: Join a dynamic charity focused on enhancing education in the North East.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity to mentor a team and shape the future of educational engagement.
- Why this job: Make a real impact in education while growing your marketing skills.
- Qualifications: Experience in marketing, strong communication skills, and a passion for education.
The Marketing Manager will work closely with Directors and colleagues to drive engagement, growth, income generation, and brand visibility across Schools North East and its associated programmes. As a key member of the leadership team, you will develop and deliver a coordinated marketing and communications approach that supports the charity’s strategic priorities and strengthens its position as the Voice of North East Schools.
Your primary focus will be the delivery of high-quality marketing campaigns, communications, and audience engagement activity across all organisational workstreams. You will play a central role in increasing reach, strengthening stakeholder engagement, supporting revenue growth, and ensuring consistency of messaging across all platforms. Success in this role requires the ability to manage multiple priorities while maintaining high standards of creativity, organisation, and delivery.
You will be a confident communicator and relationship builder, able to work collaboratively across teams while also taking ownership of projects and campaigns from concept to completion. Working alongside the Marketing & Communications Officer and wider teams, you will help ensure Schools North East continues to deliver impactful communications, strong audience engagement, and commercially successful campaigns that support the sustainability and growth of the organisation.
The Marketing Manager will drive organisational growth by transforming the 'Voice' of Schools North East into an engine for income generation and member retention. You will build upon quality content creation to focus on coherence, ensuring every campaign across events, policy, and memberships is integrated, consistent, and delivers a clear Return on Investment (ROI).
Key Responsibilities:- Develop and deliver annual marketing and communications plans aligned to organisational priorities.
- Drive delegate acquisition and membership growth through targeted campaigns to improve conversion rates, delegate numbers, and memberships.
- Lead the development of tailored engagement strategies for different stakeholder groups, ensuring communications are purposeful, relevant and aligned to the needs of schools, partners, sponsors and wider stakeholders.
- Lead the strategic expansion of our digital presence to increase professional visibility and high-level engagement.
- Lead integrated marketing campaigns that amplify the commercial and reputational impact of the events programme, membership offer and policy influence work.
- Manage the brand identity across all internal and external channels to ensure total consistency of the Schools North East 'Voice'.
- Reinvigorate e-comms with a dynamic approach designed to reduce information overload and improve engagement metrics.
- Distil complex policy and educational information into clear, compelling narratives that support organisational advocacy.
- Utilise data analytics and member feedback to report on ROI and justify marketing effort and spend.
- Lead the development and optimisation of the CRM and website.
- Work as the 'Glue' between Business, Events, and Policy teams to ensure marketing activity directly supports their specific delivery goals, marketing operations, improving user experience, and ensuring strict data compliance.
- Line manage the Marketing & Communications Officer, setting clear KPIs and fostering a high-performance, collaborative culture.
- Strong interpersonal skills: The ability to build positive relationships with colleagues, members, sponsors, partners, and external stakeholders.
- Highly motivated: The ability to manage competing priorities, work at pace, and deliver high-quality outcomes to deadline.
- Delivery track record: Demonstrable experience of marketing that supports audience growth, engagement, events, memberships, and income generation.
- A strong history of managing multi-channel campaigns that have had a measurable impact.
- Demonstrable experience of improving website performance through SEO, content optimisation and user journey design, resulting in measurable outcomes.
- Experienced in using CRM platforms, website content management systems, analytics platforms, social media channels and other marketing technologies to support organisational objectives.
- Ability to use data-driven insights to shape messaging and improve the effectiveness of marketing spend.
- Exceptional ability to translate complex information into messages that drive stakeholder action.
- Proven experience of leading projects or teams, with a demonstrable ability to mentor, develop, and foster a high-performance culture.
- Experience in the education, charity, membership, or public sector.
- Formal line management experience (e.g., 1–3 direct reports), including setting objectives and conducting reviews.
Marketing Manager employer: Schools North East
Schools North East is an exceptional employer that fosters a collaborative and innovative work culture, where the Marketing Manager will play a pivotal role in driving engagement and growth for the organisation. With a strong focus on employee development, you will have access to mentorship opportunities and the chance to lead impactful marketing campaigns that resonate with the community. Located in the heart of the North East, the organisation offers a unique opportunity to contribute to the educational landscape while enjoying a supportive environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and charity sectors. Attend events, join relevant groups, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and communications work. Use real metrics to demonstrate your impact. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Research organisations you admire, like Schools North East, and reach out directly. Express your interest and share how you can contribute to their mission. It shows initiative and could lead to opportunities before they’re even advertised.
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform for a streamlined experience. We’ve got resources and tips to help you ace your application and stand out from the crowd. Plus, it’s a great way to keep track of your applications all in one place!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you dive into your application, take a good look at the job description. It’s packed with info about what we’re looking for, and it’ll help you tailor your application to show us why you’re the perfect fit!
Show Off Your Experience:When writing your application, highlight your past experiences that align with our needs. We want to see how your skills in marketing campaigns and stakeholder engagement can drive growth and visibility for Schools North East.
Be Creative and Clear:We love creativity! Make sure your application stands out by being both engaging and clear. Use examples that showcase your ability to manage multiple priorities while delivering high-quality outcomes.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Schools North East.
How to prepare for a job interview at Schools North East
✨Know Your Audience
Before the interview, take some time to research Schools North East and its mission. Understand their key stakeholders and how your marketing strategies can enhance engagement and growth. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led, especially those that resulted in measurable outcomes. Be ready to discuss how you managed multiple priorities and delivered high-quality results under pressure, as this aligns with the role's requirements.
✨Demonstrate Your Analytical Skills
Since the role requires an analytical mindset, come prepared to discuss how you've used data analytics to inform your marketing decisions. Share examples of how you've improved performance metrics or ROI through data-driven insights, which will resonate well with the interviewers.
✨Emphasise Collaboration and Leadership
Highlight your experience in leading teams and working cross-functionally. Discuss how you've built positive relationships with colleagues and stakeholders, and how you’ve mentored others. This will showcase your ability to be the 'glue' between different teams, a key aspect of the role.
