Senior Marketing Manager - Remote UK in Baildon

This is a remote position. We’re looking for an experienced Marketing Manager to own and deliver our marketing strategy across both SchoolGrid and SiteGrid. This is a senior, commercially focused role for someone comfortable working autonomously, setting priorities, and translating business goals into effective marketing activity. You will lead marketing strategy across campaigns, content, and social media, working closely with the senior leadership team, sales, and product.

A key part of the role is expanding the visibility, credibility, and engagement of the SiteGrid brand, while continuing to strengthen and evolve the established SchoolGrid brand. You will also have responsibility for overseeing all graphic design output, ensuring visual consistency and quality across both brands. The role is full-time, with flexible working arrangements welcomed.

Key Responsibilities

• Strategy and Planning
  • Own and deliver the overall marketing strategy aligned to commercial objectives
  • Develop and evolve distinct but aligned marketing strategies for SchoolGrid and SiteGrid
  • Plan and manage campaigns focused on lead generation, customer engagement, retention, and growth
  • Translate business priorities into clear briefs for creative and delivery teams
  • Own and evolve the SEO strategy across both SchoolGrid and SiteGrid, aligned to brand maturity, search intent, and commercial priorities
• Social Media
  • Own and deliver the social media strategy across both SchoolGrid and SiteGrid
  • Define platform focus, content pillars, tone of voice, and objectives for each brand
  • Plan and oversee content calendars that balance ongoing engagement and credibility for SchoolGrid and awareness-building, education, and growth-focused activity for SiteGrid
  • Ensure social activity supports sales priorities, events, product updates, and customer advocacy
  • Review performance across both brands and refine approach based on engagement and impact
• Brand, Content, and Sales Support
  • Own messaging and positioning across both brands
  • Lead the creation of case studies, testimonials, and proof points
  • Support tenders and bids with strong narrative and positioning
  • Ensure brand consistency across all marketing outputs, while allowing appropriate distinction between SchoolGrid and SiteGrid
• Graphic Design Oversight and Collaboration
  • Oversee all graphic design activity across both brands
  • Brief, prioritise, and review work delivered by the Graphic Designer
  • Maintain consistency of visual identity across marketing, sales, tender, and event materials
  • Manage external agencies and consultants where required
  • Work closely with sales and product teams to support pipeline and customer needs
• Performance and Insight
  • Track and report on marketing activity and outcomes across both brands
  • Use insight and feedback to continuously improve approach
• Digital Marketing and SEO
  • Define and deliver SEO strategy across both brands, including keyword research and prioritisation, on-page optimisation and content structure, and technical SEO considerations in collaboration with development partners
  • Use SEO to support long-term demand generation for SchoolGrid and awareness and discovery growth for SiteGrid
  • Ensure SEO activity aligns with content, social media, and campaign planning
  • Track performance and adjust approach based on search visibility and engagement

Requirements

• Essential
  • Proven marketing experience, ideally in B2B, SaaS, or technology environments
  • Strong understanding of digital marketing and campaign planning
  • Experience owning social media strategy at a brand level
  • Confident stakeholder management and ability to work independently
  • Strong written communication and messaging skills
  • Strong understanding of SEO fundamentals and content-led search growth
• Desirable
  • Experience supporting tenders or formal bid processes
  • Experience managing SEO across multiple brands or domains
  • Industry specific experience
  • Experience managing designers or agencies

Benefits

• Ownership of marketing strategy and brand direction
• High level of autonomy and trust
• Direct collaboration with a supportive senior leadership team
• Flexible working hours and location
• Opportunity to shape the next phase of growth for a live product

Salary: £40,000–£50,000 per annum, depending on experience. Role: Full time. Location: Remote, work from home. Hours: Flexible working hours.

SchoolGrid is a multi-award-winning catering management and parent engagement system for schools across the UK. We are a fast-growing, family-run business with a strong focus on quality, customer experience, and social value. Alongside SchoolGrid, we also operate SiteGrid, a newer and growing brand focused on compliance and site management. Both products are live. SchoolGrid is well established in the market, while SiteGrid is in an earlier growth phase and requires focused brand building and expansion. We are now looking to strengthen both brands, drive adoption and retention, and accelerate awareness and growth for SiteGrid in particular.