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- Tasks: Design and execute customer marketing programmes to drive adoption and advocacy.
- Company: Join Pinpoint, a high-growth HR tech company revolutionising recruitment.
- Benefits: Enjoy competitive pay, unlimited holidays, and remote-first flexibility.
- Why this job: Make a real impact in a dynamic environment with excellent career growth.
- Qualifications: Experience in customer marketing for B2B SaaS and strong communication skills.
- Other info: Collaborate across teams and enjoy a supportive culture focused on mental health.
The predicted salary is between 60000 - 80000 £ per year.
Pinpoint is seeking a Senior Customer Marketing Manager to design and execute customer marketing programmes that drive adoption, expansion, and advocacy. This full-time remote role offers competitive pay, equity, and unlimited holidays, with occasional in-person sessions in London.
About Pinpoint
Pinpoint is a high-growth HR tech company helping in-house recruitment teams attract, hire, and onboard the right talent. With a mature product, strong product-market fit, and rapid growth, Pinpoint is committed to building scalable customer-facing programmes that enhance adoption and retention.
Job Summary
The Senior Customer Marketing Manager will own the execution of onboarding, adoption, expansion, and advocacy initiatives. This hands-on role requires building and running campaigns, content, and programmes that reduce reliance on 1:1 Customer Success effort, improve consistency, and support Net Revenue Retention goals.
Key Responsibilities
- Design and execute customer marketing programmes to accelerate time-to-value and drive adoption
- Create customer-facing content (onboarding guides, nurture emails, training scripts, enablement templates)
- Translate Customer Success and Product insights into scalable education materials
- Manage lifecycle nurture programmes for new and existing users
- Support feature launches, product webinars, and customer-led campaigns
- Run advocacy programmes and source customer stories for case studies
- Define and track success metrics with Marketing Ops and Customer Success
- Collaborate cross-functionally across CS, Product, RevOps, Growth, Content, and Events
Candidate Requirements
- Experience building or running customer marketing/lifecycle programmes in high-growth B2B SaaS
- Ability to turn CS and Product insights into scalable programmes
- Excellent writing and confident customer-facing communication skills
- Strong executor with good judgment, comfortable with ambiguity
- Hands-on approach to content and programme ownership
- Commercial awareness of how Customer Success drives retention and expansion
- Data-informed decision-making, even with imperfect data
- Organised and reliable, able to manage multiple initiatives independently
Preferred (Bonus):
- Experience in HR tech or recruiting software
- Familiarity with SDL
- Technical certifications (AWS, Scrum, HubSpot Sales)
- HubSpot, Intercom, Notion
- CMS (WordPress, Webflow)
Benefits include unlimited paid holidays, mental health support via Spill, retirement contributions (401k or pension depending on location), remote-first flexibility, equity with long-term upside, fully paid parental leave (up to 16 weeks), and an annual learning budget for courses, books, and growth.
Prepare your CV highlighting B2B SaaS customer marketing experience. Demonstrate writing ability and examples of lifecycle programme ownership. Submit via the Pinpoint careers portal or job posting.
Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based) employer: School Result
Contact Detail:
School Result Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Pinpoint. A friendly chat can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Prepare a portfolio or examples of your previous customer marketing programmes. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a message expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Be ready for the interview! Research Pinpoint’s products and think about how your experience aligns with their goals. Prepare to discuss how you can drive adoption and retention effectively.
We think you need these skills to ace Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B SaaS customer marketing experience. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing relevant achievements!
Show Off Your Writing Skills: Since excellent writing is key for this role, include examples of your lifecycle programme ownership. We love seeing how you can communicate effectively and create engaging content.
Be Clear and Concise: When filling out your application, keep it clear and to the point. We appreciate straightforwardness, so make sure your points are easy to understand and directly related to the role.
Apply Through Our Website: Don’t forget to submit your application via the Pinpoint careers portal! It’s the best way for us to receive your details and get the ball rolling on your application.
How to prepare for a job interview at School Result
✨Know Your Customer Marketing Inside Out
Make sure you brush up on customer marketing strategies, especially in the B2B SaaS space. Be ready to discuss how you've designed and executed programmes that drive adoption and retention. Pinpoint is looking for someone who can translate insights into scalable initiatives, so have some examples ready!
✨Showcase Your Writing Skills
Since the role involves creating customer-facing content, be prepared to demonstrate your writing ability. Bring along samples of onboarding guides, nurture emails, or any other relevant materials you've created. This will show that you can communicate effectively with customers.
✨Be Data-Driven
Pinpoint values data-informed decision-making, so come equipped with examples of how you've used data to shape your marketing strategies. Discuss specific metrics you've tracked and how they influenced your campaigns. This will highlight your analytical skills and commercial awareness.
✨Prepare for Cross-Functional Collaboration
The role requires working closely with various teams like Customer Success, Product, and Marketing Ops. Think of instances where you've successfully collaborated across departments to achieve a common goal. This will demonstrate your ability to work in a team-oriented environment, which is crucial for this position.
