Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)

Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)
Pinpoint is seeking a Senior Customer Marketing Manager to design and execute customer marketing programmes that drive adoption, expansion, and advocacy. This full‑time remote role offers competitive pay, equity, and unlimited holidays, with occasional in‑person sessions in London.
Job Title: Senior Customer Marketing Manager
Employer: Pinpoint
Location: London, UK (Remote‑first with occasional in‑person sessions)
Pay: £60,000–£80,000 per year
Job Type: Full‑Time
Contract Type: Permanent
Closing Date: Not specified (apply promptly)
About Pinpoint
Pinpoint is a high‑growth HR tech company helping in‑house recruitment teams attract, hire, and onboard the right talent. With a mature product, strong product‑market fit, and rapid growth, Pinpoint is committed to building scalable customer‑facing programmes that enhance adoption and retention.
Job Summary
The Senior Customer Marketing Manager will own the execution of onboarding, adoption, expansion, and advocacy initiatives. This hands‑on role requires building and running campaigns, content, and programmes that reduce reliance on 1:1 Customer Success effort, improve consistency, and support Net Revenue Retention goals.
Key Responsibilities
Design and execute customer marketing programmes to accelerate time‑to‑value and drive adoption
Create customer‑facing content (onboarding guides, nurture emails, training scripts, enablement templates)
Translate Customer Success and Product insights into scalable education materials
Manage lifecycle nurture programmes for new and existing users
Support feature launches, product webinars, and customer‑led campaigns
Run advocacy programmes and source customer stories for case studies
Define and track success metrics with Marketing Ops and Customer Success
Collaborate cross‑functionally across CS, Product, RevOps, Growth, Content, and Events
Candidate Requirements
Experience building or running customer marketing/lifecycle programmes in high‑growth B2B SaaS
Ability to turn CS and Product insights into scalable programmes
Excellent writing and confident customer‑facing communication skills
Strong executor with good judgment, comfortable with ambiguity
Hands‑on approach to content and programme ownership
Commercial awareness of how Customer Success drives retention and expansion
Data‑informed decision‑making, even with imperfect data
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