At a Glance
- Tasks: Design and execute customer marketing programmes to drive adoption and advocacy.
- Company: Join Pinpoint, a high-growth HR tech company revolutionising recruitment.
- Benefits: Enjoy competitive pay, unlimited holidays, and remote-first flexibility.
- Other info: Collaborate across teams and enjoy a supportive culture focused on mental health.
- Why this job: Make a real impact in a dynamic environment with excellent career growth.
- Qualifications: Experience in customer marketing for B2B SaaS and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Pinpoint is seeking a Senior Customer Marketing Manager to design and execute customer marketing programmes that drive adoption, expansion, and advocacy. This full-time remote role offers competitive pay, equity, and unlimited holidays, with occasional in-person sessions in London.
About Pinpoint
Pinpoint is a high-growth HR tech company helping in-house recruitment teams attract, hire, and onboard the right talent. With a mature product, strong product-market fit, and rapid growth, Pinpoint is committed to building scalable customer-facing programmes that enhance adoption and retention.
Job Summary
The Senior Customer Marketing Manager will own the execution of onboarding, adoption, expansion, and advocacy initiatives. This hands-on role requires building and running campaigns, content, and programmes that reduce reliance on 1:1 Customer Success effort, improve consistency, and support Net Revenue Retention goals.
Key Responsibilities
- Design and execute customer marketing programmes to accelerate time-to-value and drive adoption
- Create customer-facing content (onboarding guides, nurture emails, training scripts, enablement templates)
- Translate Customer Success and Product insights into scalable education materials
- Manage lifecycle nurture programmes for new and existing users
- Support feature launches, product webinars, and customer-led campaigns
- Run advocacy programmes and source customer stories for case studies
- Define and track success metrics with Marketing Ops and Customer Success
- Collaborate cross-functionally across CS, Product, RevOps, Growth, Content, and Events
Candidate Requirements
- Experience building or running customer marketing/lifecycle programmes in high-growth B2B SaaS
- Ability to turn CS and Product insights into scalable programmes
- Excellent writing and confident customer-facing communication skills
- Strong executor with good judgment, comfortable with ambiguity
- Hands-on approach to content and programme ownership
- Commercial awareness of how Customer Success drives retention and expansion
- Data-informed decision-making, even with imperfect data
- Organised and reliable, able to manage multiple initiatives independently
Preferred (Bonus):
- Experience in HR tech or recruiting software
- Familiarity with SDL
- Technical certifications (AWS, Scrum, HubSpot Sales)
- HubSpot, Intercom, Notion
- CMS (WordPress, Webflow)
Benefits include unlimited paid holidays, mental health support via Spill, retirement contributions (401k or pension depending on location), remote-first flexibility, equity with long-term upside, fully paid parental leave (up to 16 weeks), and an annual learning budget for courses, books, and growth.
Prepare your CV highlighting B2B SaaS customer marketing experience. Demonstrate writing ability and examples of lifecycle programme ownership. Submit via the Pinpoint careers portal or job posting.
Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based) employer: School Result
Pinpoint is an exceptional employer that prioritises employee well-being and professional growth, offering a remote-first work culture with unlimited holidays and a competitive salary. With a strong focus on innovation in the HR tech space, employees benefit from equity opportunities, mental health support, and an annual learning budget to foster continuous development. Join a dynamic team dedicated to creating impactful customer marketing programmes while enjoying the flexibility of working from anywhere in the UK.
