At a Glance
- Tasks: Lead Digital Marketing modules and shape curriculum for Higher Education students.
- Company: Join a forward-thinking institution focused on academic quality and industry relevance.
- Benefits: Competitive salary, generous leave, pension scheme, and strong development opportunities.
- Other info: Collaborative environment with opportunities for professional growth and networking.
- Why this job: Make a real impact on students' careers in the fast-evolving digital marketing landscape.
- Qualifications: Degree in Digital Marketing or related field; strong industry experience required.
The predicted salary is between 42000 - 45000 £ per year.
Description
About the role
We are looking for a Subject Lead in Digital Marketing to take academic ownership of our Digital Marketing provision across Higher Education.
This role sits at the point where academic quality, industry relevance and student outcomes come together.
You will lead the development and delivery of Digital Marketing modules, ensuring students gain the practical knowledge, commercial awareness and technical confidence needed to succeed in a fast changing marketing landscape.
You will teach, shape curriculum, support lecturers and act as the subject expert for Digital Marketing across the organisation.
The role will suit someone who understands both the academic requirements of Higher Education and the realities of modern digital marketing, including SEO, paid media, analytics, content, social platforms, customer journeys and the growing impact of AI.
This is an opportunity to build a strong subject area, raise standards and help define how Digital Marketing is taught as School of Coding & AI continues to grow.
- What you’ll be doing
- Take ownership of Digital Marketing as a subject area across Higher Education provision
- Lead the development and improvement of Digital Marketing modules, content and learning materials
- Ensure the curriculum reflects current industry practice, digital tools, platform changes and employer expectations
- Deliver high quality teaching that connects theory to real world digital marketing activity
- Support students to build knowledge across SEO, PPC, paid social, email marketing, content, analytics and campaign planning
- Design, set, mark and moderate assessments in line with academic standards and learning outcomes
- Provide clear feedback and academic support to help students stay engaged and achieve strong outcomes
- Monitor student attendance, engagement, satisfaction and performance, taking action where needed
- Maintain consistent teaching, assessment and quality standards across the subject area
- Contribute to quality assurance activity, including reviews, audits, standardisation and moderation
- Support and guide lecturers delivering Digital Marketing content, sharing best practice where needed
- Work closely with academic leaders, programme teams and professional services colleagues
- Bring industry insight into teaching, curriculum design and assessment
- Embed employability, commercial awareness and practical digital marketing skills into the subject area
- Keep up to date with AI, automation, data and emerging trends shaping the future of digital marketing
Requirements
What we’re looking for
Essential
- Degree in Digital Marketing, Marketing, Business, Communications or a closely related field
- Master’s degree in a relevant subject area
- Strong industry experience across core digital marketing disciplines, such as SEO, PPC, paid social, content marketing, analytics, email marketing or campaign management
- Experience teaching, training, coaching or developing others in a professional or academic setting
- Strong understanding of current digital marketing tools, platforms, trends and employer expectations
- Experience developing or improving curriculum, training content, learning materials or assessment approaches
- Ability to set standards, improve quality and drive consistency across a subject area or team
- Strong communication skills and the confidence to engage students, colleagues and stakeholders
- Ability to use data, feedback and performance insight to improve delivery and outcomes
- A student focused approach with high expectations for quality, engagement and progression
Desirable
- Experience working in Higher Education, Further Education or a regulated training environment
- Experience as a module leader, programme lead, subject lead or similar academic role
- Experience mentoring, supporting or leading lecturers, trainers or junior team members
- Exposure to quality assurance, course validation, academic review or partner university requirements
- Professional marketing qualifications or certifications, such as CIM, Google, Meta, Hub Spot or similar
- Understanding of how AI, automation and data analytics are shaping the future of digital marketing
- Experience building employer links, live briefs, applied projects or industry informed learning
- You will also bring
- A confident and engaging teaching style
- Strong subject credibility and up to date industry knowledge
- A structured and organised approach to planning, delivery and assessment
- The ability to balance academic standards with practical, career focused learning
- A collaborative approach and willingness to support colleagues
- Confidence taking ownership and making decisions within your subject area
- A practical, solutions focused mindset in a fast paced environment
- A commitment to delivering a strong student experience and positive learner outcomes
Benefits
- Salary from £42,000 to £45,000, depending on experience
- Generous annual leave entitlement
- Pension scheme
- Employee Assistance Programme
- Strong CPD and development opportunities
- Company and social events
- Retail discounts from Bright Exchange
Digital Marketing Subject Lead in Birmingham employer: School of Coding
The School of Coding in Birmingham is an exceptional employer, offering a dynamic and inclusive work culture where HR professionals can truly make an impact. With competitive benefits such as generous annual leave and flexible hybrid working options, employees are empowered to thrive both personally and professionally. This role not only allows for the development of innovative HR strategies but also fosters a supportive environment that prioritises employee engagement and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Subject Lead in Birmingham
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like School of Coding looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Digital Marketing Subject Lead at School of Coding, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Digital Marketing Subject Lead in Birmingham
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at School of Coding, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of School of Coding and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at School of Coding
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that School of Coding might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at School of Coding.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
