Sales Associate in Birmingham

About School of Coding & AI

School of Coding & AI is a UK based education group delivering higher education courses, digital skills, coding and AI training across all levels. As we continue to grow, our focus remains clear, providing high quality, career focused education that helps students build skills, confidence and better futures. We are building a professional, student focused team to support learners from their first enquiry through to enrolment and beyond. This role plays an important part in that journey.

About the role

The Sales Associate will support prospective students throughout the admissions and enrolment journey, from initial enquiry through to successful enrolment. This is a student recruitment focused role, combining relationship building, consultative sales, applicant support and accurate administration. The postholder will be responsible for engaging with prospective students, understanding their goals, guiding them through the admissions process and helping convert enquiries and applications into enrolled students. The role is suited to someone who is confident speaking with people, comfortable working to targets and able to deliver a professional, supportive and well organised applicant experience.

Salary and benefits

• Salary of up to £25,000 per year
• 36 days holiday including bank holidays
• Pension scheme
• Employee Assistance Programme
• Company events
• Retail discounts through Bright Exchange

What You’ll Be Doing

• Engage with prospective students from initial enquiry through to enrolment, providing clear, professional and supportive guidance throughout the admissions journey.
• Build positive relationships with applicants, understanding their goals and helping them take the right next steps.
• Convert enquiries, applications and interview outcomes into enrolled students in line with individual and team recruitment targets.
• Conduct inbound and outbound communications by phone, email and approved digital platforms.
• Manage applicant pipelines effectively, ensuring timely follow up and clear progress through each stage of the admissions process.
• Support applicants with admissions requirements, documentation, key deadlines and enrolment related queries.
• Provide accurate general information on enrolment processes and student finance, referring complex queries to the appropriate team.
• Maintain accurate records of all student interactions, actions and applicant updates using internal systems.
• Work closely with admissions, academic, finance and student support teams to ensure a joined up applicant experience.
• Identify and elevate any issues that may delay or affect enrolment.
• Provide reception and front of house support when required, representing SoCAI professionally.
• Participate in relevant training and undertake other reasonable duties consistent with the role.

What We’re Looking For

• Experience in sales, customer service, recruitment, admissions or another client facing role.
• Strong communication and interpersonal skills.
• Confidence speaking with prospective students by phone, email and digital platforms.
• Target driven approach with the ability to work towards individual and team goals.
• Strong organisational and administrative ability.
• Ability to manage multiple applicants, tasks and follow ups at the same time.
• Confident using digital systems, databases or CRM style platforms.
• Professional, approachable and student focused manner.
• Good attention to detail when handling records, documents and applicant information.
• Ability to work collaboratively with colleagues across different teams.

• Experience within higher education, admissions or student recruitment.
• Knowledge of university admissions or student finance processes.
• Experience working with diverse learners, applicants or customer groups.
• Experience in a target led education, training, recruitment or sales environment.

Skills and Attributes

• Clear, confident and professional communication style.
• Strong customer service mindset.
• Proactive and results focused approach.
• Empathetic but commercially aware.
• Organised, reliable and able to follow processes accurately.
• Adaptable and solution focused.
• Comfortable working in a fast paced environment.
• Able to build trust with prospective students while maintaining professional boundaries.

Why Join Us

• Join a growing education organisation with ambitious plans for the future.
• Play a direct role in helping students access higher education and career focused learning.
• Work in a varied role that combines sales, student support and admissions.
• Be part of a collaborative team focused on delivering a strong applicant experience.
• Develop your experience within student recruitment, admissions and higher education.