At a Glance
- Tasks: Lead a dynamic marketing team to create impactful campaigns and drive student engagement.
- Company: Join the innovative School of Coding & AI, shaping the future of tech education.
- Benefits: Enjoy a competitive salary, generous leave, and exciting development opportunities.
- Other info: Be part of a growing organisation with a collaborative culture and excellent career prospects.
- Why this job: Make a real difference in education while leading a passionate team in a fast-paced environment.
- Qualifications: Proven marketing experience with strong leadership and campaign management skills.
The predicted salary is between 40000 - 40000 € per year.
About School Of Coding & AI Established in 2017, School of Coding & AI is a UK based education group delivering higher education courses, digital skills, coding and AI training across all levels. As we expand across the UK and internationally, we are building a high performing team to shape the future of technology education. We have partnered with the University of Wolverhampton and Harper Adams University to launch our first Higher Education Institute. Our goal is simple, deliver high quality, career focused education that gives learners a genuine edge. We are a growing, ambitious organisation. We value people who are proactive, collaborative and comfortable working in a fast paced environment where new ideas are encouraged.
About The Role We are looking for a Senior Marketing Manager to lead the day to day marketing function at School of Coding & AI. This is a hands‑on leadership role with real ownership. You will manage a team of seven, including a Junior Marketing Manager, a Graphic Designer and five Marketing Associates based in India, ensuring work is planned properly, delivered to a high standard and aligned to our wider growth plans. You will lead campaign planning, content quality, brand consistency, digital marketing activity and team performance. The role would suit someone who enjoys setting direction, bringing structure to a team and staying close enough to the work to improve output. This is not a role for someone who only wants to post content. We need someone who can lead campaigns, manage people, review performance and help strengthen how we attract, engage and convert future students and wider audiences.
Key Responsibilities
- Lead and manage a marketing team of seven, including a Junior Marketing Manager, a Graphic Designer and five Marketing Associates based in India
- Set clear priorities, deadlines and standards across the team
- Plan and deliver marketing campaigns across digital, social media, email, events, open days and student recruitment activity
- Review and improve content, copy, campaign messaging, adverts, landing pages and social media output
- Ensure brand consistency across all marketing materials and communication channels
- Create and manage marketing calendars, campaign plans, content schedules and approval processes
- Track campaign performance, enquiry sources, conversion rates, engagement and return on investment
- Use data to improve marketing activity and make clear recommendations to senior leaders
- Work with senior leaders, academic teams, recruitment/admissions and wider departments to understand priorities and turn them into clear marketing actions
- Bring structure, accountability and commercial focus to the marketing function
- Support the development of clear processes so the team can work efficiently across locations
- Keep marketing activity focused on student attraction, brand awareness and business growth
Requirements
Essential
- Experience in a Marketing Manager, Senior Marketing Executive, Campaign Manager, Growth Marketing Manager or similar role
- Experience managing people or coordinating a marketing team
- Strong campaign planning and delivery experience
- Good understanding of digital marketing, social media, email marketing and content creation
- Strong copywriting, editing and messaging skills
- Confident using data to measure performance and improve campaigns
- Strong organisation and project management skills
- Comfortable managing a mixed marketing team across different roles and locations, including remote or offshore team members
- Able to work with senior stakeholders and turn ideas into practical marketing activity
- Commercial mindset, with an understanding of how marketing supports lead generation, conversion and growth
Desirable
- Experience in education, training, student recruitment, apprenticeships, universities, colleges or recruitment marketing
- Experience managing paid campaigns or working with external agencies
- Experience with CRM systems, marketing automation tools or analytics dashboards
- Knowledge of SEO, website content, landing pages and lead generation funnels
Benefits
- Salary: Up to £40,000 per annum
- Generous annual leave entitlement
- Pension scheme
- Employee Assistance Programme
- CPD and development opportunities
- Company and social events
- Retail discounts through Bright Exchange
Senior Marketing Manager in Birmingham employer: School of Coding & AI
At the School of Coding & AI, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through our continuous professional development opportunities and supportive environment, where innovative ideas are welcomed. Located in the UK, we offer competitive salaries, generous annual leave, and unique benefits such as retail discounts, making us an attractive choice for those seeking a meaningful career in technology education.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at School of Coding & AI. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or during interviews, bring examples of your past campaigns and successes. Use data to back up your achievements – numbers speak volumes and show you mean business!
✨Tip Number 3
Tailor your approach! Research School of Coding & AI and understand their mission and values. When you apply through our website, make sure your application reflects how your experience aligns with their goals. Personal touches can make all the difference!
✨Tip Number 4
Follow up! After an interview or networking event, drop a quick thank-you email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Senior Marketing Manager role!
We think you need these skills to ace Senior Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in managing teams and leading campaigns, as well as any relevant skills in digital marketing and content creation. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about education and technology. Share specific examples of your past successes in marketing and how they align with our mission at School of Coding & AI. Let your personality come through!
Showcase Your Data Skills:Since we love data-driven decisions, make sure to mention your experience with tracking campaign performance and using analytics to improve results. We’re looking for someone who can turn numbers into actionable insights, so don’t hold back on those achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and ready to take that first step towards joining our ambitious team!
How to prepare for a job interview at School of Coding & AI
✨Know Your Stuff
Before the interview, dive deep into the School of Coding & AI's mission and values. Understand their approach to education and how they integrate technology. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Highlight your experience in campaign planning and how you've improved team performance. Be ready to discuss specific strategies you've implemented that led to successful marketing outcomes.
✨Data-Driven Mindset
Since the role requires a strong understanding of data, come prepared with examples of how you've used data to drive marketing decisions. Discuss any tools or analytics dashboards you've worked with and how they helped improve campaign performance.
✨Be Proactive and Collaborative
Emphasise your ability to work in fast-paced environments and your proactive approach to problem-solving. Share instances where you've collaborated with different departments to achieve marketing goals, showcasing your ability to turn ideas into actionable plans.
