Student Recruitment and Marketing Officer
Student Recruitment and Marketing Officer

Student Recruitment and Marketing Officer

Coventry Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead recruitment efforts and build relationships with schools and colleges.
  • Company: Join Scholars School System, a dynamic charity focused on education and student success.
  • Benefits: Enjoy competitive salary, 28 days holiday, and up to £5k annual incentives.
  • Why this job: Be part of a high-performance culture that values innovation and personal growth.
  • Qualifications: BSc/Master’s in Marketing and 5 years experience in education marketing required.
  • Other info: This is a permanent role based in Birmingham with opportunities for professional development.

The predicted salary is between 36000 - 60000 £ per year.

Scholars School System, a project of UK CURRICULUM & ACCREDITATION BODY (UKCAB, a registered charity founded in 2006), is seeking a Student Recruitment and Marketing Officer across all campuses, including Birmingham, Manchester, London, Bradford, and Leicester, based in the Birmingham campus.

Reports to: Director of Admissions and Marketing

Purpose and Responsibilities: The Marketing, Recruitment and Outreach department comprises of front facing dynamic teams whose responsibilities are to meet recruitment and conversion targets as well as wider college set targets. The department has strong links with key external stakeholders, as well as fruitful relationships with all departments across the College. The team has a high performance culture and would welcome applications from forward thinking, innovative and driven applicants who demonstrate a strong commitment to Scholars School System mission and values. This role is on a permanent basis.

Main duties and responsibilities:

  • To lead the development of relationships between Scholars School System and other schools, colleges, job centres, education training providers.
  • Responsible for implementing an agreed strategy to grow applications and build relationships with key stakeholders including prospective students, head teachers, and school staff.
  • Work closely with internal and external stakeholders to design and develop a variety of on campus events.
  • Organise three pre-application Open Days at the Scholars School System each attracting over 2,000 visitors.
  • Ensure Open Day feedback is collated and shared with relevant colleagues.
  • Lead recruitment activity for a targeted cohort of stakeholders by region.
  • Attend and co-ordinate recruitment events nationally.
  • Lead recruitment activity for all campuses.
  • Develop the team’s communication plans, copy writing and proof reading including managing the mailings and communications to our key stakeholders to inform them of events.
  • Oversee the Student Recruitment and outreach website content.
  • Create, enhance and maintain links with targeted schools, colleges and careers services.
  • Co-ordinate with central marketing the preparation of marketing materials for student recruitment and outreach activities.
  • Manage and maintain data for activity including feedback, student data records and stakeholder data.
  • Report on activity associated with link partners and projects.
  • Represent Scholars School System at key stakeholder meetings and forums as appropriate.
  • Fulfil any other duties as appropriate to the role.

Additional responsibilities:

  • Engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop themselves and support the development of others.
  • Ensure and promote the personal health, safety and wellbeing of staff and students.
  • Carry out duties in a way which promotes fairness in all matters, and which engenders trust.
  • Promote equality of opportunity and support diversity and inclusion.

Essential:

  • BSc/Master’s Degree in Marketing.
  • Minimum 5 Years of experience in marketing within a higher/further education setting within the United Kingdom.

Salary and Benefits:

  • Competitive Basic hours are 9am to 6pm on site.
  • Trips away from the office are often required.
  • Holiday entitlement is 28 days annual leave plus bank holidays.
  • Up to £5k annual incentives pro-rata given quarterly on meeting KPIs upon successful probation period.
  • 3% annual increase per year on completion from your start date of service and on meeting KPI’s.

Student Recruitment and Marketing Officer employer: Scholars School System

Scholars School System is an exceptional employer that fosters a high-performance culture, encouraging innovation and forward-thinking among its staff. With competitive salaries, generous holiday entitlements, and substantial annual incentives, employees are well-supported in their professional growth while contributing to a mission-driven organisation. Located in Birmingham, the role offers unique opportunities to engage with diverse stakeholders across multiple campuses, making a meaningful impact in the education sector.
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Contact Detail:

Scholars School System Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Student Recruitment and Marketing Officer

✨Tip Number 1

Network with professionals in the education sector, especially those involved in student recruitment and marketing. Attend relevant events and engage with key stakeholders to build relationships that could benefit your application.

✨Tip Number 2

Familiarise yourself with the latest trends in student recruitment and marketing within the UK education system. This knowledge will help you demonstrate your understanding of the role and how you can contribute to Scholars School System's mission.

✨Tip Number 3

Prepare to discuss specific examples of successful marketing campaigns or recruitment strategies you've implemented in the past. Highlight your ability to meet targets and work collaboratively with various stakeholders.

✨Tip Number 4

Showcase your creativity by thinking of innovative ideas for on-campus events or outreach activities that could attract prospective students. Being proactive in suggesting new initiatives can set you apart from other candidates.

We think you need these skills to ace Student Recruitment and Marketing Officer

Strong Communication Skills
Relationship Building
Event Management
Marketing Strategy Development
Copywriting and Proofreading
Data Management and Analysis
Stakeholder Engagement
Project Coordination
Knowledge of Higher Education Sector
Team Leadership
Creativity and Innovation
Public Speaking
Adaptability
Understanding of Diversity and Inclusion Principles

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Student Recruitment and Marketing Officer position. Tailor your application to highlight how your skills and experiences align with these expectations.

Craft a Compelling CV: Ensure your CV is up-to-date and tailored for this role. Emphasise your marketing experience, particularly in higher or further education settings, and include specific achievements that demonstrate your ability to meet recruitment targets.

Write a Strong Cover Letter: Your cover letter should reflect your passion for the role and the mission of Scholars School System. Discuss your relevant experience, particularly in building relationships with stakeholders and organising events, and explain why you are a great fit for their team.

Highlight Relevant Skills: In both your CV and cover letter, make sure to highlight key skills such as communication, relationship-building, and event management. Provide examples of how you've successfully used these skills in previous roles to achieve results.

How to prepare for a job interview at Scholars School System

✨Know the Organisation Inside Out

Before your interview, make sure you research Scholars School System thoroughly. Understand their mission, values, and recent initiatives. This will help you demonstrate your genuine interest in the role and how you can contribute to their goals.

✨Showcase Your Marketing Experience

Prepare specific examples from your past experience that highlight your marketing skills, especially in a higher education context. Be ready to discuss successful campaigns you've led or participated in, and how they align with the responsibilities of the Student Recruitment and Marketing Officer.

✨Demonstrate Relationship-Building Skills

Since the role involves building relationships with schools, colleges, and other stakeholders, be prepared to discuss your approach to networking and relationship management. Share examples of how you've successfully engaged with external partners in previous roles.

✨Prepare for Scenario-Based Questions

Expect scenario-based questions that assess your problem-solving abilities and creativity in marketing strategies. Think about potential challenges you might face in this role and how you would address them, particularly in relation to recruitment events and stakeholder engagement.

Student Recruitment and Marketing Officer
Scholars School System
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