At a Glance
- Tasks: Design and optimise customer engagement campaigns using Braze to drive measurable impact.
- Company: Join SCHMACK, a forward-thinking company that values diverse perspectives.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and collaboration.
- Why this job: Make a real difference in client engagement while mastering cutting-edge CRM tools.
- Qualifications: 2+ years of experience with Braze and campaign management.
The predicted salary is between 36000 - 60000 £ per year.
As a CRM Specialist at SCHMACK, you will leverage your expertise in Braze to design, implement, and optimise customer engagement campaigns that deliver measurable impact. You will play a pivotal role in identifying growth opportunities for our clients, providing strategic and technical guidance, and delivering tailored solutions. Your ability to harness Braze’s robust functionality will be instrumental in helping clients achieve their customer engagement goals.
Key Responsibilities
- Define and implement CRM strategies and automation roadmaps aligned with client objectives.
- Design and configure scalable Braze solutions, ensuring seamless integration with client ecosystems.
- Extensive experience with a variety of Braze tools, including but not limited to Canvases, Connected Content and Currents.
- Execute and optimise multi-channel campaigns across email, push notifications, SMS, and in-app messaging.
- Implement A/B testing, control groups, and campaign personalisation using Liquid and Braze AI tools.
- Define and implement segmentation for personalised marketing.
- Analyse campaign performance data and generate actionable insights.
- Troubleshoot technical issues and provide guidance on Braze best practices.
- Lead client projects and manage timelines to ensure successful delivery.
- Stay informed on industry trends and recommend innovative approaches to enhance engagement.
Required Skills and Qualifications
- 2+ years’ experience in Braze configuration and campaign management.
- 2+ years working in an agency or consulting firm.
- Extensive knowledge of Braze features, including Canvas, Campaigns, Currents, Segments, and Liquid.
Preferred Skills and Qualifications
- Bachelor’s degree or equivalent.
- Proficiency in Liquid and data visualisation tools.
- Experience with additional partner platforms, such as Amplitude or Mixpanel.
- Knowledge of data integration strategies, including REST APIs, webhooks, and ETL processes.
- Familiarity with CDPs or Data Cloud solutions is advantageous.
We believe in diversity and that different people and backgrounds bring different perspectives; perspectives that are imperative when working with CX/CRM.
CRM Specialist - Braze employer: SCHMACK
At SCHMACK, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a CRM Specialist, you will not only have the opportunity to work with cutting-edge tools like Braze but also benefit from continuous professional development and a collaborative environment that encourages innovation. Our commitment to diversity and employee growth ensures that every team member can thrive and contribute meaningfully to our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist - Braze
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space, especially those who have experience with Braze. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous campaigns and how you’ve used Braze to drive results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Braze features and best practices. Be ready to discuss specific examples of how you've implemented strategies and optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Specialist - Braze
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with Braze and any relevant CRM strategies you've implemented. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about customer engagement and how your background makes you a perfect fit for our team. Keep it engaging and personal – we love a good story!
Showcase Your Technical Skills:Since this role involves a lot of technical know-how, make sure to highlight your experience with Braze tools like Canvases and Liquid. We want to know how you’ve used these tools to drive results in past campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, it shows you’re keen to join us!
How to prepare for a job interview at SCHMACK
✨Know Your Braze Inside Out
Make sure you’re well-versed in all the features of Braze, especially Canvases, Campaigns, and Liquid. Prepare to discuss how you've used these tools in past projects and be ready to share specific examples of successful campaigns you've managed.
✨Showcase Your Analytical Skills
Be prepared to talk about how you analyse campaign performance data. Bring examples of A/B tests you've conducted and the insights you gained from them. This will demonstrate your ability to optimise campaigns and deliver measurable impact.
✨Understand Client Needs
Research the company and its clients before the interview. Think about how you can align your CRM strategies with their objectives. Showing that you understand their business will set you apart and highlight your strategic thinking.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in customer engagement and CRM. Be ready to discuss innovative approaches you could recommend to enhance client engagement. This shows your passion for the field and your commitment to continuous learning.
