Strategist, Reputation Management (Digital)

The Digital Resilience team at Schillings are experts at using digital methods – across communications strategy, search, digital media and AI – to build reputational resilience and manage clients through crises. As an Associate, you will work closely with the Head of Social and the wider team to deliver joined‑up communications and digital strategies that address high‑stakes challenges and opportunities for our clients.

Role Accountabilities:

• Understanding and implementing digital strategies for our clients, including briefing and driving the creation of digital content across organic and paid channels.
• Connecting digital activity to wider communications strategy, ensuring all work supports clear narrative, positioning and reputational objectives.
• Analysing data across social media platforms, tools, news and other sources to inform and advise on campaign and communications strategies.
• Producing high‑quality, time‑sensitive reports and presentations that are insight‑led and commercially relevant, according to the cadence expected by clients and stakeholders.
• Staying informed on social media and digital trends and best practices, applying this knowledge to enhance campaign effectiveness and support client objectives.
• Visualising and presenting data and concepts creatively to inform digital strategies for clients and internal stakeholders.
• Overseeing the delivery of work from more junior colleagues on specific projects.
• Taking ownership of defined workstreams, proactively identifying risks and opportunities, and escalating or acting as needed.
• Contributing to internal discussions, pitches and client strategy sessions with confidence and clarity.

Knowledge, Skills and Experience Required:

• 7+ years’ experience in a similar role, with strong expertise in digital resilience and communications (including digital marketing, strategic communications, social listening, digital forensics and analysis).
• Strong track record of planning, executing and optimising paid social and PPC campaigns to meet defined audience and reputational objectives.
• Experience working within or alongside broader communications or PR strategy, with the ability to translate digital insight into reputational impact.
• A demonstrated interest in and knowledge of politics and current affairs.
• Familiarity with social monitoring and listening tools (for example, Google Analytics, Hootsuite, Talkwalker, Ahrefs, Semrush, SimilarWeb, Sprout Social, Brandwatch), with a proven ability to create and present reports and dashboards that communicate findings clearly and convincingly.
• High proficiency in using social media platforms and their analytics functions, such as YouTube, Facebook, X, TikTok, Instagram, and LinkedIn.
• Exceptional written and verbal communication skills, with the ability to create impactful content and present strategic advice effectively.
• Proven ability to manage projects independently in a fast‑paced, dynamic environment, handling multiple priorities and delivering results under pressure.
• Ability to delegate effectively, and to support the work and development of less experienced colleagues.
• A proactive, self‑starting mindset with high levels of personal accountability and ownership.
• Confidence to contribute ideas, challenge constructively, and represent the team in internal and client‑facing environments.
• Enthusiasm to collaborate with colleagues across the firm and different teams.
• Genuine interest in working in a multidisciplinary environment and an appreciation of how digital integrates with legal, intelligence, communications and risk.