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- Tasks: Lead a dynamic marketing team and drive innovative strategies for brand growth.
- Company: Join a forward-thinking company committed to excellence and community.
- Benefits: Enjoy 21 days holiday, extra birthday leave, and a range of employee perks.
- Why this job: Make a real impact in marketing while developing your leadership skills.
- Qualifications: 5+ years in marketing with strong digital skills and a creative mindset.
- Other info: Inclusive workplace with excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Working Hours: Monday to Friday 9am - 5:30pm
SCG is seeking a dynamic and experienced Group Marketing Manager to lead our marketing team. The successful candidate will support the development and implementation of marketing strategies that drive growth and enhance our brand presence. This role requires a strategic thinker with excellent leadership skills and a proven track record in marketing management.
- Influence and oversee the delivery of the Group Marketing Plan.
- Maintain the communication of the published marketing plan with key stakeholders.
- Work with the Deputy Marketing Manager/Project Manager to ensure efficient allocation and pacing of marketing resources to deliver on our deadlines.
- Own the responsibility for tracking the ROI of key projects, feeding into dashboards and board reports.
- Analyse the performance and successful completion of short- and long-term goals.
- Brand guardianship, including key company messages (Be More).
- Support the operationalising, development and execution of Marketing Strategies: Work with the Group Marketing Director to create and implement comprehensive marketing plans to achieve company objectives and drive brand awareness (Particular focus on the Primary Care vertical in the immediate short-term).
- Team Leadership: Lead, mentor, and manage a team of 8 marketing professionals, fostering a collaborative and high-performance work environment.
- Work closely with the Marketing Systems Manager to ensure the roadmap of systems development supports the delivery of a successful ROI-led and data-driven marketing strategy.
- Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, email, and print, as laid out in the Group Marketing plan.
- Market Research: Keep a finger on the pulse of trends, customer needs, and competitive landscape to inform and influence marketing strategies.
- Budget Management: Be mindful of the marketing budget, ensuring effective allocation of resources and ROI on marketing activities.
- Brand Management: Maintain and enhance the company's brand image and reputation through consistent messaging and creative marketing initiatives.
- Performance Analysis: Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to the Head of Group Marketing.
- Content Creation: Oversee the creation of engaging and relevant content for various marketing channels, including press releases, ensuring consistency in tone and messaging.
- Help plan and execute company events, webinars, trade shows, and promotional activities to enhance brand visibility and customer engagement.
Bachelors degree in marketing or a related field.
Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
Proven track record of executing successful marketing strategies to drive clear ROI.
Proficiency in digital marketing tools and platforms.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong working knowledge of Microsoft Office and project management software.
A bachelors degree in marketing, Business, or a related field is advantageous.
Proven working experience in the marketing environment.
Creative thinker with a passion for innovation and continuous improvement.
21 days holiday increasing to 22 days after 3 years and to 25 days after 5 years.
Extra day off for your birthday.
Buy holiday scheme.
Employee Assistance Programme.
Free onsite parking.
Enhanced company sick pay.
Discounted retail vouchers.
Reduced gym membership.
Annual salary review.
Employee referral bonus.
We welcome applications from all parts of the community and are committed to upholding the principles of the Equality Act 2010.
We are committed to supporting applicants with disabilities.
Marketing Manager Events and Digital employer: SCG Connected
Contact Detail:
SCG Connected Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Events and Digital
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in events and digital. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. When you get that interview, having tangible evidence of your success will make you stand out from the crowd.
✨Tip Number 3
Prepare for the interview by researching the company’s recent marketing initiatives. Bring fresh ideas to the table that align with their goals, especially around brand management and ROI-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager Events and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in leading teams and executing marketing strategies that drive growth. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our team. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Analytical Skills: Since this role involves tracking ROI and analysing campaign performance, make sure to include examples of how you've used data to inform your marketing decisions. We love a candidate who can back up their strategies with solid numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at SCG Connected
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing strategies and trends, especially in digital and event marketing. Be ready to discuss how you’ve successfully implemented these strategies in your previous roles.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll need to lead a team. Prepare examples of how you've mentored or managed teams in the past. Highlight specific instances where your leadership made a difference in achieving marketing goals.
✨Be Data-Driven
Since the role involves tracking ROI and analysing campaign performance, come prepared with examples of how you've used data to inform your marketing decisions. Discuss any tools or software you’ve used to analyse marketing metrics.
✨Engage with Brand Management
Understand the company's brand and be ready to discuss how you would enhance it. Think about creative marketing initiatives you've led that align with brand messaging and how you can apply those ideas to this new role.