At a Glance
- Tasks: Generate leads and support sales growth through innovative strategies and data analysis.
- Company: Dynamic company in Dummer, Basingstoke, focused on growth and collaboration.
- Benefits: Competitive salary, holiday perks, career development, and free onsite meals.
- Other info: Inclusive workplace with excellent career progression opportunities.
- Why this job: Join a vibrant team and make a real impact on business growth.
- Qualifications: Strong communication, data analysis, and CRM skills required.
Location: Dummer, Basingstoke
Salary: £21,000 – £25,000
You will be helping the company grow by supporting the generation of new leads to both new and existing customers, ultimately leading to the sale of new products and services. Your role will involve designing and executing successful lead generation strategies through various channels including marketing, operations, and sales.
Responsibilities:
- Use the tools within HubSpot to leverage the system for increasing sales, including insights to improve conversion rates.
- Support automated processes including workflows and sequences to enhance the efficiency of sales teams.
- Action and improve lead generation strategies to align with company goals.
- Collaborate with sales to ensure lead quality and quantity meet requirements.
- Support the generation of leads for both new business and existing customers.
- Assist in the delivery of multi-channel campaigns focusing on products, verticals, events, and data.
- Develop processes to improve data quality and support reporting and dashboard creation.
- Analyse data to identify trends, measure performance, and make data-driven decisions to optimise lead generation efforts.
- Liaise with Marketing and Sales to deliver sales output.
- Score leads and segment the database to target the right prospects effectively.
- Set performance goals, monitor progress and ROI, and provide regular feedback to the teams.
- Reporting and dashboard creation for Senior Management Team.
Skills Required:
- Data analysis
- CRM proficiency
- Excel skills
- Strong communication skills
- Stakeholder management
- Results-oriented
- Driven to succeed
Benefits:
- 21 Days Holiday – increasing to 22 days after 3 years and to 25 days after 5 years
- Birthday Day Off
- Buy Holiday Scheme
- Career Development and Progression Opportunities
- Employee Assistance Programme
- Enhanced Company Sick Pay
- Discounted Retail Vouchers
- Reduced Gym Membership
- SCG Mobile Benefit
- Employee Referral Bonus
- Annual Salary Reviews
- Pension Scheme
- Onsite Canteen (offering free croissants and free freshly made soup daily)
- Free On-Site Parking
- Charity Events
SCG is proud to be an equal opportunities employer. We welcome applications from all parts of the community and are committed to upholding the principles of the Equality Act 2010. We are committed to supporting applicants with disabilities and will endeavour to make necessary adjustments to ensure a fair and accessible recruitment process.
Lead Generation Executive employer: SCG Connected
At SCG, located in the vibrant area of Dummer, Basingstoke, we pride ourselves on being an excellent employer that fosters a supportive and dynamic work culture. With a strong focus on employee growth, we offer numerous career development opportunities, alongside a comprehensive benefits package that includes enhanced sick pay, a buy holiday scheme, and an onsite canteen serving free meals. Join us to be part of a team that values your contributions and encourages you to thrive in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SCG Connected and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SCG Connected are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SCG Connected on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SCG Connected. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Generation Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SCG Connected. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SCG Connected:Show us that you’ve done your homework! In your application, briefly mention what you admire about SCG Connected’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SCG Connected
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SCG Connected will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SCG Connected, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
