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For Companies At a Glance
- Tasks: Drive online sales and enhance customer experience through data-driven strategies.
- Company: Join a luxury cruise company in Manchester, dedicated to unforgettable guest experiences.
- Benefits: Enjoy flexibility, creative freedom, and the chance to make a real impact.
- Why this job: Be part of a passionate team during an exciting growth phase with significant responsibilities.
- Qualifications: 2+ years in a B2C role, strong analytical skills, and familiarity with CRO, UX, and SEO.
- Other info: Experience in the travel industry is a plus, but not essential.
The predicted salary is between 30000 - 42000 £ per year.
This is an exciting opportunity to join a growing luxury cruise company based in Manchester. We are dedicated to providing unforgettable experiences for our guests. With a passion for exploring unique destinations, we specialise in curating exceptional luxury cruises, offering unique adventures, and ensuring the highest level of customer satisfaction.
We are looking for an enthusiastic, commercially focused and highly motivated Ecommerce Executive with previous experience in a similar position, working for a privately owned business with the ability to work in a fast-paced environment. As the Ecommerce Executive you will be responsible for driving our online offering by increasing conversions and direct bookings across our newly launched UK and EU websites.
You will be part of a dedicated and passionate team who have significant growth targets and will be a key player in achieving those targets, whilst being passionate about delivering the best online experience for our guests in a creative and data led way. This is an exciting time to join as you’ll have the flexibility and freedom to make this role your own and chance to make a significant impact on our business at a key period of growth.
You will be responsible for proposing and implementing key merchandising activity, making data led decisions, leading to proven improvements in the customer experience such as conversion, key engagement metrics and bookings. You will take the lead in coordinating and executing the best possible customer journey to elevate the merchandising and performance of our websites, whilst ensuring continuous improvement strategies are in place.
Responsibilities- Coordination of key merchandising projects across CRO, UX, UJ, SEO.
- Coordinate and ensure SEO and CRO projects are executed and pushed forward within the team and/or Digital Agency.
- Monitor SEO performance closely to find opportunities for growth.
- Propose and action continuous site improvements to reduce barriers to sale.
- Lead the testing and measuring different approaches to drive the best results through A/B testing strategies.
- Working alongside key stakeholders to investigate issues and provide solutions to improve user experience, whilst ensuring all opportunities and improvements are explored.
- Analyse data and user behaviour to produce reports and identify areas for improvement.
- Coordination of roadmap for on-site testing with Digital Manager and Agency.
- Demonstrate an awareness of the different brands and products to ensure activity is tailored for the audience and market.
- Accountable for delivering against key business KPI’s including conversion, sessions, engagement metrics and a particular focus on increasing direct booking through our website.
- Use merchandising and analytics tools to provide insights on customer behaviour to action improvements in the customer journey.
- At least 2 years’ experience in a similar b2c role.
- Comfortable working across key merchandising areas including CRO, UX, UJ and SEO.
- Be data led, analytical and commercially minded.
- Experience using a variety of platforms and software to support responsibilities around CRO, UX, SEO and merchandising (HotJar, SEMRush or similar).
- A strong understanding of the end-to-end online user journey and buying habits.
- Experience using CMS systems. SiteCore experience desirable but not essential.
- Experience of analytics platforms. GA4 essential. Experience of A/B testing.
- Experience of B2C Merchandising.
- Comfortable working cross functionally to form key relationships.
- Experience working with Digital Agencies.
- Travel industry experience desirable but not essential.
Locations
Ecommerce Executive employer: Scenic - Luxury Cruises & Tours
Contact Detail:
Scenic - Luxury Cruises & Tours Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Executive
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce, particularly in the luxury travel sector. Understanding what drives customer engagement and conversion in this niche will help you stand out as a candidate who is not only passionate but also knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the eCommerce and travel industries. Attend relevant events or join online forums to connect with others who can provide insights or even referrals. Building relationships can often lead to opportunities that aren't publicly advertised.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in previous roles. Be ready to discuss specific metrics you've improved, such as conversion rates or user engagement, as this aligns perfectly with the responsibilities of the Ecommerce Executive role.
✨Tip Number 4
Research the company’s current online presence and identify areas for improvement. Prepare a few suggestions on how you could enhance their eCommerce strategy, focusing on SEO, CRO, and user experience. This proactive approach will demonstrate your enthusiasm and initiative during the interview process.
We think you need these skills to ace Ecommerce Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce, particularly in B2C roles. Emphasise your familiarity with CRO, UX, and SEO, as well as any specific tools you've used like HotJar or SEMRush.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel industry and your understanding of the luxury cruise market. Mention how your skills can help improve customer experiences and drive conversions on their websites.
Showcase Data-Driven Achievements: In your application, include specific examples of how you've used data to make decisions in previous roles. Highlight any successful A/B testing strategies you've implemented and the results they achieved.
Research the Company: Familiarise yourself with the luxury cruise company’s offerings and values. Understanding their unique selling points will allow you to tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Scenic - Luxury Cruises & Tours
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for e-commerce and the travel industry during the interview. Share specific examples of how you've driven online sales or improved customer experiences in previous roles, as this will demonstrate your genuine interest in the position.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with examples of how you've used data to inform decisions. Discuss any experience you have with tools like Google Analytics or A/B testing, and be ready to explain how these insights led to measurable improvements.
✨Understand the Customer Journey
Familiarise yourself with the end-to-end online user journey and be ready to discuss it. Highlight your understanding of user behaviour and how you've previously enhanced the customer experience through effective merchandising strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in past roles related to SEO, CRO, or UX, and prepare to discuss how you approached these situations and what the outcomes were.
