Apprentice Digital Marketing Executive Level 4 in Birmingham

SCCU Group is an established specialist in apprenticeship provision, working with a range of organisations to support learners across various industries. The apprentice will gain a Level 4 Marketing Executive Apprenticeship qualification with the potential for a permanent marketing role within the company upon successful completion.

Launch Your Career in a High Performance EdTech Environment as a Digital Marketing Apprentice. KSOL is an established EdTech organisation combining educational expertise with modern digital infrastructure to deliver consistent academic results. We design structured, high impact courses that strengthen foundations and prepare pupils for long term success at key stages of education. Our platform integrates intelligent reporting systems, personalised learning pathways and carefully applied technology to improve both academic performance and parent communication. Innovation underpins how we operate, with a strong focus on clarity, accountability and continuous improvement. Marketing at KSOL is disciplined and measurable. Every campaign, email and piece of content must support growth, build trust and contribute to revenue.

We are recruiting an Apprentice Digital Marketing Executive to join our Solihull Head Office team. This role is designed for a graduate with a strong academic background in a subject other than marketing, such as English, Creative Writing, History, Psychology, Law or another writing or analytical discipline. We are not seeking a marketing graduate.

We are looking for someone with strong language skills and clear thinking who wants to develop practical digital marketing expertise through structured apprenticeship training. You will work within a live commercial marketing environment and gain exposure to:

• Writing persuasive website, email and social content
• Creating short form video and visual content
• Learning how campaigns are planned, scheduled and measured
• Understanding how data informs marketing decisions
• Speaking with parents to understand motivations and objections
• Using AI tools responsibly to improve drafting and productivity

What You Will Gain:

• A recognised Digital Marketing Apprenticeship qualification
• Structured workplace training within a commercial environment
• Practical experience across content, social media and performance tracking
• Development of commercial awareness and measurable marketing thinking
• A clear pathway into a permanent marketing role upon successful completion

What They’re Looking For:

• Excellent written English, ideally with a degree in English, Creative Writing or a related subject
• A strong ambition to move to a marketing based role
• Can produce clear, persuasive and well structured copy to be used across digital platforms
• Instinctively understands how tone, clarity and narrative influence parent decision making
• Communicates confidently by phone and email, building rapport and trust with UK parents
• Can listen carefully to parent conversations and turn insights into stronger messaging and campaign ideas
• Be able to understand that marketing and customer engagement must lead to measurable outcomes and support revenue
• Is confident using social media platforms and understands how content attracts attention and engagement
• Is comfortable learning video editing and design tools such as CapCut and Canva
• Is curious about data and open to learning how performance metrics shape marketing decisions
• Thinks commercially and recognises that communication must contribute to growth
• Is organised, dependable and able to manage multiple tasks with attention to detail
• Remains calm and professional when handling parent questions or objections
• Uses AI tools responsibly to support research and drafting while maintaining accuracy and quality
• Has been educated in the UK and understands the structure and pressures of the UK education system

Location: Solihull, B90. Working Hours: 9am – 5pm, Monday – Friday, Office Based. Temporary contract for the duration of the apprenticeship: 15 months practical training and up to 16 weeks for the end point assessment. Qualification: Marketing Executive Level 4 Apprenticeship Standard. Structured workplace training in digital marketing, including content creation, campaign planning, analytics, social media, video and visual tools, and responsible use of AI.