At a Glance
- Tasks: Lead and innovate digital marketing strategies to drive engagement and revenue.
- Company: Join SCC, Europe's largest privately-owned IT company, based in Birmingham.
- Benefits: Enjoy hybrid working, competitive salary, car allowance, bonuses, and paid volunteering days.
- Other info: SCC values diversity and offers equal opportunities for all applicants.
- Why this job: Be part of a dynamic team shaping the future of tech marketing with creative campaigns.
- Qualifications: Proven digital marketing experience, strategic thinking, and strong analytical skills required.
The predicted salary is between 48000 - 84000 € per year.
Join to apply for the Head of Digital Marketing role at SCC
Join to apply for the Head of Digital Marketing role at SCC
We are actively building diverse teams and welcome applications from everyone.
Role: Head of Digital Marketing
Location: Birmingham (SCC operate hybrid working, which comprises of a mix of office and home working)
Contract Type: Permanent
Salary Package: Competitive base salary, car allowance/company car, bonus plus large company benefits, a broad flexible benefits scheme, and 2 paid-for volunteering days a year
Hours: 9.00 am – 5.30 pm Monday – Friday
Interview Process: 2-stage process
Why SCC?
- An inclusive workplace
- Excellent package: solid basic and company benefits
- Hybrid working & core hours in line with role requirements
- Career development and life-long learning opportunities
- Opportunity to join Europe\'s largest privately-owned IT Company
SCC is seeking a dynamic and visionary Head of Digital Marketing to lead our digital marketing team and strategy. As the Head of Digital Marketing, you will play a pivotal role in shaping our digital marketing strategy, crafting engaging multi-channel campaigns for our business units and focus industries that generate leads, build brand awareness and drive revenue that will make an impact in the ever-evolving technology landscape at SCC.
Key Responsibilities
- Design, manage and deliver the long term strategic marketing campaign plan and roadmap, measuring and evaluating outputs aligned to SQLs, revenue and sales margin contribution and maximised marketing ROI. Your ultimate goal will be to deliver high quality leads across our sales teams.
- Work with cross-functional teams to lead the planning, execution, and measurement of digital marketing campaigns that promote SCC\'s propositions and value-add to our customers. Develop innovative and creative strategies to cut through the noise in the competitive tech industry and keeping us well ahead of our competition.
- Manage team of campaign managers within central marketing team to design, test, and refine lead nurturing and scoring programs to improve sales funnel efficiencies. Lead, mentor, and develop a team of digital marketing professionals, fostering a collaborative and high-performance environment.
- Mentor the team on the strategy and implementation of an account-based marketing program to drive growth across our core existing customers, increasing the BU coverage and margin rate in high value opportunities. The expectation is that this person is experienced in the creation of persona segmentation and customer journey flows.
- Be data driven to analyse data and identify key insights to continuously improve campaign performance. Use data to refine strategies, make data-driven decisions, and provide in-depth reports to the executive team. Also build data governance for cleansing, enhancing GDPR compliance, strategically organising data for campaigns, and efficiently handling unsubscribe requests.
- Drive and evaluate innovation in SCC’s engagement with the market through AI, predicting a buyer’s journey and propensity to spend.
- Proven experience in digital marketing, lead generation and customer journey flows.
- Strategic thinker and proven track record of B2B success, in digital marketing, ideally within the technology sector.
- Experience in delivering digital marketing programmes based on accelerating lead generation and contribution to company revenue and margin goals; utilising various budget streams
- Data driven with strong analytical skills with the ability to develop strategies, tactics, and measurable implementation.
- Ability to work collaboratively across various teams to implement integrated digital marketing strategies.
- Excellent leadership, communication and project management skills.
- Amplifies the SCC brand through ensuring consistent messaging across all digital platforms
- Formal marketing qualifications of CIM and IDM would be advantageous
SCC is Europe\'s largest privately-owned IT business, based out of the new £7m HQ office in Birmingham and we help clients succeed through IT transformation and exceptional customer experiences. We are a business where innovation is greater as we combine unique ideas, people and disciplines. We are a global company that is passionate about IT and where we look to simplify the complex.
We are an equal opportunities employer
SCC is committed to providing equal opportunities and a proactive and inclusive approach to equality and diversity in employment. No applicant or employee will be treated less favourably than another on the grounds of a protected characteristic which are defined as sex, sexual orientation, age, disability, gender reassignment, trade union membership or non-membership, marriage and civil partnership, pregnancy and maternity, race and religion or belief.
If you are selected for interview, and need any reasonable adjustments made for your interview, please let the SCC Talent Acquisition team know, at the point of scheduling.
Diversity & Inclusion at SCC - Sustainability at SCC - Life at SCC -
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Seniority level
Director
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Full-time
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IT Services and IT Consulting
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#J-18808-LjbffrHead of Digital Marketing in Birmingham employer: SCC
SCC is an exceptional employer, offering a dynamic and inclusive work environment in Birmingham, where innovation thrives. With a competitive salary package, hybrid working options, and a strong focus on career development, employees are empowered to grow and excel in their roles. Join Europe's largest privately-owned IT company and be part of a team that values creativity, collaboration, and meaningful contributions to the technology landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Birmingham
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in B2B and technology sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Showcase your leadership skills by discussing any previous experiences where you successfully managed a team or led a project. Highlight how you foster collaboration and high performance, as this is crucial for the Head of Digital Marketing role.
✨Tip Number 3
Familiarise yourself with SCC's current digital marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions during interviews, demonstrating your genuine interest and ability to contribute effectively.
✨Tip Number 4
Prepare to discuss data-driven decision-making in detail. Be ready to share examples of how you've used analytics to improve campaign performance and ROI, as this aligns with the expectations for the Head of Digital Marketing position.
We think you need these skills to ace Head of Digital Marketing in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly in lead generation and customer journey flows. Use specific examples that demonstrate your strategic thinking and success in B2B environments.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for digital marketing and your understanding of SCC's mission. Discuss how your skills align with the role's responsibilities and how you can contribute to their innovative strategies.
Showcase Data-Driven Achievements:In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions and improve campaign performance. This will resonate well with SCC's focus on data-driven strategies.
Highlight Leadership Experience:Since this is a senior role, be sure to include any leadership or mentoring experience you have. Describe how you've developed teams and fostered a collaborative environment, as this is crucial for the Head of Digital Marketing position.
How to prepare for a job interview at SCC
✨Showcase Your Strategic Thinking
As the Head of Digital Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you successfully aligned marketing strategies with business goals, particularly in lead generation and revenue growth.
✨Highlight Data-Driven Decisions
SCC values data-driven insights. Be ready to discuss how you've used analytics to refine marketing strategies and improve campaign performance. Bring specific metrics or case studies that illustrate your impact on previous projects.
✨Emphasise Leadership Skills
You'll be leading a team, so it's crucial to showcase your leadership experience. Share examples of how you've mentored team members, fostered collaboration, and driven high performance within your teams.
✨Understand SCC's Brand and Values
Research SCC thoroughly before the interview. Understand their brand, values, and market position. Be prepared to discuss how your vision for digital marketing aligns with their goals and how you can amplify their brand across digital platforms.
