At a Glance
- Tasks: Lead creative marketing campaigns to boost fan engagement and ticket sales for Scarlets Rugby.
- Company: Join the historic Scarlets Rugby club at Parc y Scarlets in Llanelli.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Flexible hours and a chance to work with a passionate team.
- Why this job: Make a real impact in the sports industry while sharing your passion for rugby.
- Qualifications: 3-5 years of marketing experience, strong digital skills, and a love for rugby.
The predicted salary is between 29700 - 36300 £ per year.
Scarlets Rugby is a professional Rugby club steeped in history and tradition. Based at Parc y Scarlets in Llanelli, we compete in the United Rugby Championship (URC) and European competitions. Parc y Scarlets is not only our fortress on matchdays but also a premier venue for conferences, events, and hospitality in West Wales.
We are looking for a driven, creative and organised Marketing Manager to lead targeted campaigns that grow fan engagement, drive ticket sales, boost event revenues, increase visitor numbers and enhance our club’s profile both locally and nationally.
PRINCIPAL ACCOUNTABILITIES
- Marketing Campaign Development: Plan, execute and optimise marketing campaigns across digital, print, and broadcast media to promote the following:
- Season tickets and matchday ticket sales for URC and other home fixtures
- Corporate hospitality packages
- Conference and event bookings at Parc y Scarlets
- Retail sales
- Food & Beverage sales
- Brand & Fan Engagement: Develop and deliver compelling content and storytelling to strengthen the Scarlets brand, and collaborate with internal teams to promote community and fan engagement initiatives. Work with other professional rugby clubs, URC marketing teams and the Welsh Rugby Union to maximise campaign reach and cross-promotional opportunities. Support sponsor activation plans and maximise brand value for commercial partners.
- Digital & Social Media Management: Oversee and deliver digital marketing activity, including social media, email campaigns, web content, and paid advertising.
- Insights & Reporting: Monitor campaign effectiveness using KPIs and analytics tools. Provide regular reports to senior management and suggest data-driven improvements.
- Department Management: Provide structured and inspirational leadership of the Marketing Team in delivering departmental and company objectives. Provide effective Performance Management of departmental staff and support HR processes in other departments as and when required.
GENERAL ACCOUNTABILITIES
- A positive attitude to Information Technology in carrying out the responsibilities of the post.
- To behave in an ethical and professional manner at all times and to be willing and able to reinforce the importance of these qualities within the company.
- An understanding and commitment to equal opportunities in employment and sport.
- An understanding of individual responsibility in complying with the Health and Safety policies and arrangements.
- Ability to work irregular and antisocial hours as required including work outside normal hours, at evenings, weekends and public holidays.
Your Skills & Experience
- Demonstrable experience of facilitating growth in a marketing role (ideally 3–5 years), preferably in sports, events, or entertainment sectors.
- Strong campaign planning and execution skills.
- Proficiency in digital marketing tools and platforms (social media, email marketing, CMS, SEO, analytics).
- Ability to manage multiple projects and stakeholders.
- Excellent written and verbal communication skills.
- Passion for rugby and understanding of the professional rugby landscape in Wales.
- Experience in ticketing and CRM platforms.
- Familiarity with Adobe Creative Suite or similar design tools.
- Ability to speak Welsh.
Marketing Manager employer: Scarlets Rugby
Scarlets Rugby is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of driving commercial success. Located in a vibrant community, employees benefit from unique networking opportunities within the sports industry, alongside professional development programmes that encourage personal growth and career advancement. Join us to be part of a passionate team dedicated to making a meaningful impact through strategic partnerships and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Scarlets Rugby and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Scarlets Rugby are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Scarlets Rugby on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Scarlets Rugby. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Scarlets Rugby. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Scarlets Rugby:Show us that you’ve done your homework! In your application, briefly mention what you admire about Scarlets Rugby’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Scarlets Rugby
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Scarlets Rugby will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Scarlets Rugby, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
