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For Companies At a Glance
- Tasks: Lead marketing strategies for international markets and drive brand performance.
- Company: Join a global leader in cigars and tobacco with a rich legacy.
- Benefits: Inclusive culture, career development, and commitment to sustainability.
- Why this job: Shape the future of nicotine products while making a real impact.
- Qualifications: 7+ years in sales or trade marketing, strong communication skills.
- Other info: Dynamic environment with opportunities across diverse international markets.
The predicted salary is between 36000 - 60000 £ per year.
Location - Can be based anywhere in Europe
About The Role
The Trade & Channel Manager will lead the development of marketing strategies focused on international markets. In this role, you will drive marketing initiatives and strategies across global trade regions, multiple markets and channels, ensuring brand performance and supporting our ambitious growth targets. You will collaborate closely with cross-functional teams to build effective marketing plans, portfolio & pricing strategies and bring our product portfolio to life in this unique and dynamic environment.
Key Responsibilities
- Developing and executing sales and marketing strategies & plans tailored to the international regions across multiple markets and channels to drive category performance
- Optimizing sales strategies across various distribution channels (retail, wholesale, e-commerce, resellers).
- Manage partner relationships, analyze sales data to improve performance, implement trade marketing initiatives, and ensure channel profitability.
- Implement proactive portfolio & pricing strategies for handmade cigar based on market trends, gap analysis, and innovation opportunities.
- Collaborating with cross-functional teams, including sales, sales ops management, and global brand management teams, to ensure cohesive strategy execution
- Implement promotional activities for new and existing products to capture consumer interest and drive growth
- Analyzing market trends and consumer insights to identify opportunities for brand growth and portfolio & pricing optimization within the border trade segment
- Monitoring and reporting on brand performance and brand metrics, using data-driven insights to refine and improve future strategies
- Building relationships with key stakeholders, including retailers and external agencies
Qualifications
- 7+ years of proven experience in sales, channel management, or trade marketing, within a consumer goods environment, with experience in Asian, European, and other markets or similar channels preferred.
- Proficiency in portfolio, pricing & activation management, market analysis, and budget management.
- Strong understanding of international markets and consumer behavior across multiple geographies
- Proven track record in implementing and driving successful trade initiatives across diverse market and channels.
- Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Data-driven approach with the ability to translate insights into actionable strategies
- Degree Marketing, Business, or a related field; proficiency in English is required; additional languages are an advantage
About Scandinavian Tobacco Group
Scandinavian Tobacco Group is a global leader in cigars and tobacco products, with a legacy spanning over 250 years. Our iconic brands—such as Signature, Cohiba, Macanudo, and Partagas—have long been associated with craftsmanship and celebration. Today, we’re evolving. Our focus is expanding to include Next Generation Products, with nicotine pouches leading the way. These products represent our commitment to harm reduction, consumer choice, and sustainable innovation. We operate in over 100 countries with a diverse team of 10,000+ employees. Our values are rooted in: Equal Rights: We foster an inclusive culture where everyone has the opportunity to thrive. Sustainability: We’re reducing our environmental footprint across our supply chain and product development. Development: We invest in our people, offering clear paths for growth and learning. Join us in shaping a future where adult consumers have access to modern, responsible nicotine alternatives—and where you can craft a career that truly makes you more.
Trade and Channel Marketing Manager in Bushey employer: Scandinavian Tobacco Group
Contact Detail:
Scandinavian Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade and Channel Marketing Manager in Bushey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help them achieve their ambitious growth targets. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Trade and Channel Marketing Manager in Bushey
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade and Channel Marketing Manager role. Highlight your experience in international markets and how it aligns with our goals at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use data and examples to show how you’ve driven growth and improved performance.
Be Authentic: Let your personality shine through in your application. We value authenticity, so don’t be afraid to express your passion for marketing and how you can contribute to our team at StudySmarter.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people and shows us you’re serious about joining the StudySmarter family.
How to prepare for a job interview at Scandinavian Tobacco Group
✨Know Your Market
Before the interview, dive deep into the international markets relevant to the role. Understand the trends, consumer behaviours, and competitive landscape in those regions. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.
✨Showcase Your Data Skills
Since this role requires a data-driven approach, be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've analysed sales data or market trends to optimise performance. This will demonstrate your analytical skills and ability to translate insights into actionable strategies.
✨Highlight Cross-Functional Collaboration
This position involves working closely with various teams. Be ready to share specific examples of how you've successfully collaborated with sales, brand management, or other departments in previous roles. Emphasising your teamwork skills will show that you can thrive in a fast-paced, cross-functional environment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in trade marketing or channel management and how you overcame them. Practising these scenarios will help you articulate your thought process and decision-making skills during the interview.
