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For Companies At a Glance
- Tasks: Lead global brand strategies and execute innovative marketing plans for premium cigars.
- Company: Join Scandinavian Tobacco Group, a leader in cigars with a legacy of craftsmanship.
- Benefits: Inclusive culture, career development opportunities, and a focus on sustainability.
- Why this job: Shape the future of nicotine products while driving impactful brand growth.
- Qualifications: 8+ years in consumer marketing; strong leadership and strategic planning skills required.
- Other info: Work in a dynamic environment with a diverse team across 100+ countries.
The predicted salary is between 36000 - 60000 £ per year.
Location - Can be based anywhere in Europe
Summary
The Global Brand Manager is a thought leader who sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotion, and social/digital. The Global Brand Manager leads cross-functional teams and third-party agencies to ensure the marketing plans are executed with excellence. He/she has a strong understanding of the P&L and budget management to achieve profitability targets. The position demands strong analytical skills and creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, the Senior Brand Manager is expected to be an influential leader across the organization.
Key Responsibilities
- Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.
- Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.
- Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans and ensure projects are delivered on time and within budget.
- Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.
- Continually drives to strengthen product portfolio through line extensions, innovation platforms, and customer product development.
- Leads 3rd party agencies to ensure messaging and activities are delivered against brand strategies and brand integrity/voice is maintained.
- Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.
- Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.
- Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.
- Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.
Qualifications
- Bachelor's degree in business, marketing, finance, or other related discipline; MBA strongly preferred
- Minimum 8+ years of relevant experience in consumer marketing & global brand building
- Demonstrated ability to lead organizations and develop high-performance teams
- Experience in developing and executing strategic plans
- Proven experience working collaboratively with Sales & Operations teams to drive results
- Experience leading and working cross-functionally in matrix organizations
- Excellent oral and written communication/presentation skills
- Strong financial acumen, prior P&L responsibility
- Creative thinking
About Scandinavian Tobacco Group
Scandinavian Tobacco Group is a global leader in cigars and tobacco products, with a legacy spanning over 250 years. Our iconic brands—such as Signature, Cohiba, Macanudo, and Partagas—have long been associated with craftsmanship and celebration. Today, we’re evolving. Our focus is expanding to include Next Generation Products, with nicotine pouches leading the way. These products represent our commitment to harm reduction, consumer choice, and sustainable innovation. We operate in over 100 countries with a diverse team of 10,000+ employees. Our values are rooted in: Equal Rights: We foster an inclusive culture where everyone has the opportunity to thrive. Sustainability: We’re reducing our environmental footprint across our supply chain and product development. Development: We invest in our people, offering clear paths for growth and learning. Join us in shaping a future where adult consumers have access to modern, responsible nicotine alternatives—and where you can craft a career that truly makes you more.
Global Brand Manager in Bushey employer: Scandinavian Tobacco Group
Contact Detail:
Scandinavian Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager in Bushey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know their brand inside out, especially if you're eyeing that Global Brand Manager role!
✨Tip Number 3
Practice your pitch! You want to be able to confidently explain how your experience aligns with their needs. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces!
We think you need these skills to ace Global Brand Manager in Bushey
Some tips for your application 🫡
Show Your Brand Passion: When writing your application, let your passion for brand management shine through. Share specific examples of how you've successfully managed brands in the past and what strategies you used to achieve your goals.
Tailor Your CV: Make sure your CV is tailored to the Global Brand Manager role. Highlight relevant experience, especially in consumer marketing and P&L management, and don’t forget to mention any cross-functional team leadership you've done!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain why you're the perfect fit for this role at Scandinavian Tobacco Group. Be sure to connect your skills with the job description and show us how you can contribute to our brand's success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team!
How to prepare for a job interview at Scandinavian Tobacco Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their product lines, especially in the Premium Cigar sector, and be ready to discuss how you can contribute to their growth and innovation.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've successfully analysed P&L statements or market trends. Highlight how your insights led to actionable strategies that improved profitability or market share, as this role demands strong financial acumen.
✨Demonstrate Cross-Functional Leadership
Be ready to share experiences where you've led cross-functional teams or collaborated with various departments. Emphasise your ability to drive projects forward and ensure timely delivery of marketing plans, as this is crucial for the Global Brand Manager role.
✨Bring Creative Solutions to the Table
Think of innovative ideas or strategies that could enhance the brand's presence in the market. Whether it's a new product line or a unique promotional campaign, showcasing your creative thinking will set you apart from other candidates.
