Sales Representative, Leicester / UK Sales (Fixed-Term)

Are you a driven, relationship-focused sales professional looking to bring innovative products to independent retailers? Do you want to champion a growing Next Generation Products portfolio? Then you might be the person we are looking for. As our new Sales Representative, you will be part of our UK Sales team and play an important role in growing Scandinavian Tobacco Group's Next Generation Products (NGP) portfolio, including XQS, across independent retailers in the UK. You will work closely with independent retailers and your Sales Manager to build strong, trust-based partnerships and drive sustainable sales growth. This is a great opportunity to develop your sales career and gain exposure to an innovative product portfolio in an international organization.

What your day will look like

• Building and maintaining strong, trust-based relationships with independent retailers, promoting and growing sales of our NGP portfolio across your territory.
• Becoming a subject matter expert on XQS and other NGP offerings, delivering engaging product demonstrations and training to retailers.
• Monitoring market trends, competitor activity, and consumer preferences, and sharing actionable insights with management to refine strategy.
• Developing and executing strategic plans to maximize growth within your assigned territory, prioritising activities to meet and exceed sales targets.
• Ensuring accurate and timely order processing, maintaining detailed sales records, and providing regular reports to your Sales Manager.

What you'll bring

• Experience working with store-level data and CRM/reporting systems.
• A proven background in sales, ideally within FMCG or NGP categories.
• A passionate, energetic, and resilient approach in the face of market challenges.
• A full UK driving licence.

Working at STG & What to expect

Scandinavian Tobacco Group is a global leader in cigars and tobacco products, with a legacy spanning over 250 years. Our iconic brands — such as Signature, Cohiba, Macanudo, and Partagas — have long been associated with craftsmanship and celebration. Today, we're evolving. Our focus is expanding to include Next Generation Products, with nicotine pouches leading the way, representing our commitment to harm reduction, consumer choice, and sustainable innovation. We operate in over 100 countries with a diverse team of 10,000+ employees, and our values are rooted in equal rights, sustainability, and development — investing in our people and offering clear paths for growth and learning.

For this role, the Annual Base Salary is £35,000, plus a 10% annual bonus, corresponding to the level of the position, expected experience and responsibilities. Incentives and Benefits the package also includes a generous pension scheme, a company car, and private healthcare and dental cover. Benefits vary by region — our recruitment team will provide full details.

Ready to be part of something bigger? Discover much more.

Our recruitment process

• Recruiter screening
• Hiring manager interview
• PI Assessment + Case study + Second interview

Pre-employment check

This role is subject to a basic DBS check in line with the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. Continued employment is conditional on a satisfactory outcome.

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.