B2B Marketing Lead in London

We’re Scan.com, the digital health scale-up making diagnostics accessible, fast, and transparent. Our technology speeds up diagnoses for timely treatments, improving healthcare outcomes for hundreds of patients each day. We're doing diagnostics differently, with solutions tailored to both patients and providers, all backed by our technology and world-class customer operations team. Our B2C marketplace simplifies booking a scan, making it as straightforward for patients as booking a hotel. Our B2B platforms provide live scheduling at the point of care and harness AI to ease workflows for physicians, attorneys, and providers.

This role sits within the Marketing team, reporting to the VP of Marketing. You'll own B2B marketing across our UK referrer base, working as the primary marketing partner for the Sales team while building the programmes that drive awareness, activation, and retention across partners, providers, and insurers. We're a scaleup, so expect your role to evolve. This is an exciting time to make your mark.

What you will be getting involved in:

• Building and executing marketing programmes across all core referrer types, from awareness through to referral and retention.
• Owning the partner and affiliate marketing programme, developing a content supply model that keeps partners engaged and equipped to promote Scan.com to their users, and building an onboarding programme for new partners.
• Running our referring provider programme, raising awareness of Scan.com among GPs, AHPs, and specialist consultants, and driving adoption of the referral portal and API integration through targeted campaigns and educational content.
• Building our thought leadership programme, producing and distributing content that keeps Scan.com credible and visible at the right levels.
• Commissioning and shaping B2B content (case studies, white papers, educational guides).
• Planning and executing B2B events and webinars, managing logistics, content, speaker sourcing, and follow‑up.
• Working with RevOps to build attribution reporting that connects marketing activity to referral volume, pipeline, and revenue.
• Keeping Sales enabled: collateral, campaign support, feedback loops, and a clear view of what is working.

The top 5 things we want you to achieve in your first year:

• Built and executed a consistent partner marketing programme that demonstrably increases referral activity from existing affiliates and accelerates onboarding of new ones.
• Launched a referring provider awareness and activation campaign that drives measurable growth in portal and API usage among GPs, AHPs, and specialist consultants.
• Established a thought leadership presence for Scan.com in the insurer and health benefits market. At least two high-quality assets published and at least two events or roundtables delivered.
• Built a working attribution model with RevOps so we can answer, with confidence, what marketing contributed to referral volume and revenue each quarter.
• Become the most trusted commercial partner for the UK Sales team. Known for keeping Sales enabled, campaigns grounded in insight, and outcomes over activity.

What you might bring to the table:

• Running B2B or partner marketing programmes where you can show how your work moved referral volume, pipeline, or activation metrics, not just impressions.
• Building content supply programmes for partners or intermediaries, understanding that effective co‑marketing requires making it easy for partners to act.
• Planning and executing B2B events or webinars (online and in person) that generate qualified conversations, not just headcount.
• Developing thought leadership programmes for professional or institutional audiences, ideally in healthcare, health benefits, or a similarly regulated sector.
• Working closely with a Sales or partnerships team, maintaining an active feedback loop and a clear picture of what is and is not working in the market.
• Comfortable working across Sales, Content, Product, and RevOps simultaneously, and experienced at commissioning and briefing work rather than doing everything yourself.

Benefits:

• Salary range of £60,000 - £70,000.
• Statutory pension.
• Healthcare plan.
• All the equipment needed for you to do your role effectively.
• Flexible working.
• Hybrid working options.
• Personal Development budgets.
• 28 days annual leave plus bank holidays.
• Wellness budget to spend via a partner platform.

Scan.com is committed to eliminating discrimination and encouraging diversity within our team. We strive to provide equality and fairness for all job applicants and employees, and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences. We are opposed to all forms of unlawful treatment and discrimination. Our ambition is for our team and its Board to be representative of the diversity in society, and for every employee to feel respected and able to bring their best selves to work.