At a Glance
- Tasks: Drive innovative marketing campaigns and optimise strategies to boost demand generation.
- Company: Join ScaleXP, a fast-growing company revolutionising financial reporting for SMEs.
- Benefits: Flexible working hours, stock options, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team and influence thousands of businesses across the UK.
- Qualifications: 3-5 years in B2B marketing with expertise in inbound campaigns and analytics.
The predicted salary is between 40000 - 50000 £ per year.
ScaleXP is a high growth company creating an innovative software platform which revolutionises financial reporting and the month end process for SMEs and their accountants. The company is just 18 months old but has already been recognised for its innovation, with support from some of the most prestigious early stage investment groups in the UK.
If you’ve successfully run fully integrated inbound marketing campaigns to drive demand generation and are ready for your next challenge, we need you!! Come and join the friendly and fast paced team at ScaleXP where you can make real a difference.
You will be responsible for a wide range of marketing activities, from email campaigns to SEO to referral marketing.
Key responsibilities include:- Drive inbound enquiries through organic SEO, app store listings, content marketing, and social media.
- Test and scale paid channels including paid search.
- Optimise and scale our email outreach campaigns.
- Craft a content strategy that targets all stages of the buyer's journey, from awareness to decision.
- Report on campaign performance using analytics tools.
- Improve and manage the company’s website, optimising to educate the market and convert leads.
You will have 3 to 5 years experience in B2B marketing, with ambitions to have greater impact and responsibility.
Ideal skills and experience include:- 3 - 5 years experience in B2B marketing.
- Expertise in inbound marketing campaigns.
- In-depth knowledge of SEM, both organic and paid.
- Prior experience marketing to the accounting and bookkeeping channel.
- Expertise in website conversion optimisation.
- Exposure to email marketing, both outbound and lead nurture.
- Data oriented, fluency using analytics.
- Ability to collaborate on financial content.
- Motivated, organised and ability to think both analytically and creatively.
- Experience working in a fast paced environment, with a strong understanding of how to iterate quickly.
Opportunity to join an amazing and committed team, which has already ‘walked through walls’ to deliver solutions to our customers. The potential to have huge impact on thousands of companies across the UK (and later globally). Generous package of stock options to ensure you benefit from the company's growth. Flexible working hours, from 25 - 40 hours per week; you set the schedule, which can vary between term time and school holidays.
Marketing Manager in London employer: ScaleXP Ltd
ScaleXP is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B marketing landscape. With flexible working hours and a generous stock options package, employees are empowered to thrive both personally and professionally while contributing to a revolutionary software platform that supports SMEs and their accountants. Join our friendly team and be part of a fast-paced environment where your ideas can truly shape the future of financial reporting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ScaleXP Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ScaleXP Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ScaleXP Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ScaleXP Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ScaleXP Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ScaleXP Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about ScaleXP Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ScaleXP Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ScaleXP Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ScaleXP Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
