At a Glance
- Tasks: Drive TikTok Shop growth through creator partnerships and performance optimisation.
- Company: Fast-growing D2C coffee brand with a focus on innovation.
- Benefits: Fully remote work, flexible hours, and a chance to shape the future of our brand.
- Other info: Join a dynamic team and collaborate directly with founders in a fast-paced environment.
- Why this job: Be at the forefront of TikTok marketing and make a real impact on revenue.
- Qualifications: 3-5+ years managing TikTok creators or affiliate programs with measurable results.
Fabula is a fast-growing D2C coffee brand in the United States. TikTok is our next major growth channel, and we're looking for someone to build and own it. This role is responsible for our entire TikTok Shop growth engine - from affiliate recruitment and creator partnerships to content sourcing, campaign execution, and performance optimization. You'll work directly with the founders to build a scalable creator ecosystem that drives measurable revenue, not just engagement. This is not a traditional influencer marketing or social media management role. We're looking for someone who understands TikTok Shop as a performance channel and knows how to scale affiliate and creator programs that generate GMV.
What you'll own:
- Build, manage, and scale our TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commission structures (Open Collaboration, Targeted, VIP), and ongoing relationship management.
- High-volume creator and influencer outreach, gifting campaigns, negotiations, and partnership management.
- Build and maintain a high-quality UGC pipeline, ensuring creators consistently produce content that can be repurposed for paid advertising (including Spark Ads and whitelisted content).
- Develop and execute our organic TikTok content strategy, including trends, posting cadence, creator collaborations, and community engagement.
- Create FDA-compliant creator briefs and ensure all content aligns with platform and regulatory requirements.
- Manage affiliate platform operations (Social Snowball, GRIN, Aspire, Modash, Insense, or similar).
- Analyze creator and affiliate performance using GMV, attributed orders, CAC, creator ROI, conversion rates, and other performance metrics.
- Continuously test new outreach strategies, creator types, incentives, and partnership models to improve program performance.
Success in this role is measured by GMV growth, creator activation rates, attributed revenue, creator ROI, CAC, affiliate retention, and the ability to build a predictable pipeline of high-performing creators.
You are:
- 3–5+ years of experience managing TikTok creators, affiliates, or influencer programs for D2C/eCommerce brands or agencies.
- Experienced with TikTok Creator Marketplace and at least one affiliate platform such as Social Snowball, GRIN, Aspire, Modash, or Insense.
- Comfortable managing high-volume outreach (50+ creator conversations per month) while tracking response rates and conversion through the funnel.
- Strong written English - you write outreach messages, creator briefs, and partnership communications.
- Performance-minded - you measure success in GMV, conversions, CAC, and creator ROI, not vanity metrics.
- You use AI daily to improve outreach, creator research, briefing, content ideation, and operational efficiency. AI fluency is non-negotiable.
- Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly.
- Highly organized and capable of managing multiple creator relationships simultaneously.
Bonus:
- Experience with Spark Ads and whitelisted content workflows.
- Existing creator network within supplements, wellness, health, beauty, or lifestyle niches.
- Understanding of FTC and FDA compliance requirements for influencer marketing.
Schedule: Fully remote. Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET).
TikTok Shop Growth Manager in London employer: ScaleJet
At Fabula, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. As a fully remote team, we offer flexible working hours with a minimum overlap with US Eastern Time, fostering a work culture that values collaboration and individual contributions. Our commitment to employee development is evident through our focus on performance metrics and the opportunity to work directly with founders, ensuring that every team member can make a meaningful impact in driving our TikTok Shop growth strategy.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Growth Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ScaleJet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ScaleJet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ScaleJet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ScaleJet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TikTok Shop Growth Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ScaleJet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ScaleJet:Show us that you’ve done your homework! In your application, briefly mention what you admire about ScaleJet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ScaleJet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ScaleJet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ScaleJet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
