At a Glance
- Tasks: Lead creative strategy and performance for a fast-growing D2C supplement brand.
- Company: Join Folqs, an innovative and rapidly scaling supplement brand in the US.
- Benefits: Fully remote work with potential equity upside for outstanding performance.
- Other info: Collaborate closely with founders in a dynamic, fast-paced environment.
- Why this job: Shape customer acquisition strategies and make a real impact on growth.
- Qualifications: 4-6+ years in performance creatives for D2C/eCommerce brands and hands-on paid media experience.
The predicted salary is between 45000 - 55000 £ per year.
Full-time · Fully remote · Possible equity upside for strong performance
About us
We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.
We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels. You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts. This is not a branding, social media, or content marketing role. We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance.
What you'll own:
- Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)
- Full funnels: landing pages, advertorials, VSLs, email sequences
- Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries
- Creative briefs for editors, UGC creators, and designers
- Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy
- Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate
- Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
- Structured testing frameworks - one variable at a time
Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration.
You are:
- 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
- Must have hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
- Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
- Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
- You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis
- Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy
- A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.
- You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.
- Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
- Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life
Bonus: Experience with creative analytics and research tools such as Motion, Foreplay, Meta Ads Library, Triple Whale, Northbeam, or similar platforms
Bonus: Understanding of FTC compliance
Schedule: Fully remote. Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
Head of Growth in Leeds employer: ScaleJet
At Fabula, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. As a fully remote team, we offer flexible working hours with a minimum overlap with US Eastern Time, fostering a work culture that values collaboration and individual contributions. Our commitment to employee development is evident through our focus on performance metrics and the opportunity to work directly with founders, ensuring that every team member can make a meaningful impact in driving our TikTok Shop growth strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ScaleJet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ScaleJet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ScaleJet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ScaleJet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ScaleJet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ScaleJet:Show us that you’ve done your homework! In your application, briefly mention what you admire about ScaleJet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ScaleJet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ScaleJet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ScaleJet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
