At a Glance
- Tasks: Lead and scale our TikTok Shop growth strategy while managing affiliate and creator partnerships.
- Company: Join a fast-growing D2C supplement brand making waves in the US market.
- Benefits: Enjoy a fully remote role with flexible hours and direct collaboration with founders.
- Other info: Work in a dynamic environment with opportunities for innovation and creativity.
- Why this job: Be at the forefront of TikTok's explosive growth and make a real impact.
- Qualifications: 3-5 years of experience in TikTok Shop growth, especially in supplements or wellness.
The predicted salary is between 54000 - 66000 £ per year.
FOLQS is a fast-growing D2C supplement brand in the US market (colostrum + beef organs). TikTok is our next major growth channel. We are looking for an ambitious, hands-on Senior TikTok Shop Growth Manager to own, scale, and manage our entire TikTok Shop ecosystem end-to-end — from Seller Center health and compliance to high-volume affiliate engines and paid growth. This is a 100% exclusive, full-time, long-term contractor role working directly with the founders.
What You'll Own:
- Channel P&L & Strategy: Lead the entire US TikTok Shop growth strategy, owning GMV targets, margin health, content testing roadmaps, and full channel profitability.
- Affiliate & Creator Acquisition Engine: Build and manage a high-volume affiliate engine (Open, Targeted, VIP programs). Execute end-to-end outreach, sampling logistics, onboarding, and long-term creator retention.
- Seller Center & Compliance Operations: Maintain total account health (Shop Performance Score, FFN/EPA compliance, dispute resolution, review management, and inventory syncing) to protect the account from bans or restrictions.
- High-Converting UGC Pipeline: Develop FTC-compliant creator briefs, hooks, and content angles specifically engineered to drive impulse purchases in the supplement/wellness niche.
- Paid Scaling (Spark Ads & GMV Max): Identify top-performing organic and affiliate videos, whitelist high-ROAS assets, and scale them via Spark Ads and GMV Max campaigns.
- AI-Automated Workflows: Leverage advanced AI agents (Claude, ChatGPT, custom scripts) daily to automate creator sourcing, personalized outreach, performance reporting, and brief generation.
- Full-Funnel Analytics: Own channel metrics end-to-end — tracking GMV, ROAS, CAC, AOV, Creator ROI, and conversion rates rather than engagement/vanity metrics.
Who You Are:
- Proven Track Record: 3–5+ years of hands-on experience scaling TikTok Shop specifically for US D2C brands (in-house or top-tier agency). Prior success in supplements, health, wellness, or beauty is mandatory.
- Volume & Systems Operator: Proven ability to run high-volume creator outreach (100+ targeted personalized outreaches/month) with systematic sampling and tracking workflows.
- Full-Stack Execution: Hands-on expertise across TikTok Creator Marketplace, TikTok Seller Center, and affiliate management tools (Modash, Social Snowball, GRIN, Aspire, or similar).
- Technical & Compliance Savvy: Comfortable navigating TikTok's strict supplement policies, claim guidelines (FTC), and Seller Center health metrics.
- AI-First Mindset: Daily, advanced integration of AI tools into your operational workflows to maximize speed and output.
- Data-Driven & Accountable: You don't just manage tasks; you own metrics. You measure success purely in attributed sales and bottom-line growth.
Schedule & Conditions:
- Format: 100% Exclusive, Dedicated Full-Time Remote Contractor Role.
- Shift: Guaranteed minimum 6-hour daily overlap with US Eastern Time (10:00 AM – 4:00 PM ET).
TikTok Shop Growth Manager in Birmingham employer: ScaleJet
At Fabula, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. As a fully remote team, we offer flexible working hours with a minimum overlap with US Eastern Time, fostering a work culture that values collaboration and individual contributions. Our commitment to employee development is evident through our focus on performance metrics and the opportunity to work directly with founders, ensuring that every team member can make a meaningful impact in driving our TikTok Shop growth strategy.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Growth Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ScaleJet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ScaleJet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ScaleJet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ScaleJet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TikTok Shop Growth Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ScaleJet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ScaleJet:Show us that you’ve done your homework! In your application, briefly mention what you admire about ScaleJet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ScaleJet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ScaleJet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ScaleJet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
