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For Companies At a Glance
- Tasks: Elevate creative strategies for paid media, turning insights into engaging content.
- Company: Fast-scaling wellness brand with a focus on trust and customer loyalty.
- Benefits: Competitive salary, performance bonuses, hybrid work, and 25 days holiday.
- Other info: Opportunity for growth in a fast-paced, innovative environment.
- Why this job: Join a dynamic team to shape impactful creative that resonates with audiences.
- Qualifications: 2-3 years in creative strategy or performance marketing, especially with DTC brands.
The predicted salary is between 50000 - 65000 £ per year.
About the Business
Our client is a fast-scaling consumer brand operating within the wellness space, in a category where trust, education, and repeat purchase really matter. They’ve built strong momentum through digital channels and have developed a loyal and growing customer base. The business is now at a stage where the foundations are in place and the focus has shifted to refining how they scale, particularly across paid media and creative.
About the Role
Our client is at a point where performance marketing is well established, with clear data and direction across paid channels. What they’re looking for now is someone to elevate the creative. This role is focused on taking those insights and turning them into ideas that actually convert, developing hooks, concepts, and narratives built for paid media. You’ll work closely with the performance lead to understand what’s working, then translate that into engaging, platform-native creative, often bringing ideas to life through shoots, creators, and short-form content. It’s a strong fit for someone who is naturally creative, comfortable working hands-on with content, and able to use data as a guide to shape better ideas.
What You’ll Be Doing...
- Creative Strategy
- Developing clear creative angles rooted in customer pain points, objections, and motivations, not just surface-level concepts
- Turning product USPs and performance signals into compelling narratives that can be scaled across multiple formats
- Continuously generating new hooks and ideas to keep creative fresh and avoid fatigue
- Performance Insight
- Interpreting performance data provided by the performance lead to understand what is resonating and why
- Identifying patterns across winning and underperforming ads, and using this to shape stronger creative directions
- Feeding learnings back into the creative process to improve efficiency and reduce wasted spend
- Briefing and Execution
- Writing detailed, actionable briefs for designers, editors, and creators, covering hooks, scripts, structure, and intent
- Working closely with creators and production teams to shape shoot concepts and ensure ideas translate effectively on camera
- Staying involved through execution to maintain quality and alignment with the original concept
- Testing and Iteration
- Structuring creative testing across hooks, formats, messaging, and creators in a deliberate and consistent way
- Iterating quickly based on performance, building on what works and refining what does not
- Maintaining a steady pipeline of new ideas ready to test across paid channels
- Platform-Native Thinking
- Creating content that feels natural to each platform rather than overly polished or out of place
- Understanding what captures attention across TikTok, Meta, and YouTube, and adapting creative accordingly
- Keeping up with trends, formats, and competitor activity to inform new ideas
- Collaboration
- Working closely with the performance lead to stay aligned on priorities, learnings, and direction
- Partnering with designers, editors, and external creators to bring ideas to life efficiently
- Contributing to a strong feedback loop between creative and performance to continuously improve results
What We’re Looking For...
- Need to have
- 2 to 3+ years in creative strategy, paid social, or performance marketing
- Experience working on DTC brands, either in-house or agency side
- Strong understanding of Meta and TikTok creative and what drives performance
- Able to clearly explain why something works and how it can be improved
- Commercial mindset, focused on outcomes rather than just aesthetics
- Comfortable working in fast-paced, test and learn environments
- Nice to Have
- Experience in wellness, beauty, or consumer products
- Familiarity with AI tools for ideation or production
- Strong grasp of consumer psychology
Package
- Competitive salary plus performance bonuses
- Hybrid working
- 25 days holiday plus birthday leave
- Pension
- Structured progression and regular reviews
Creative Strategist in London employer: Scaleform
Contact Detail:
Scaleform Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with a portfolio that highlights your best work. Include case studies that demonstrate how your creative strategies led to successful outcomes, especially in paid media.
✨Tip Number 3
Be ready to talk data! Since this role is all about turning insights into engaging content, brush up on how you've used performance metrics to shape your creative decisions. It’ll show you’re not just a creative thinker but also a strategic one.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team and helps us get to know you better.
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas right from the start. Remember, we want to see how you think outside the box!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the job description. Highlight your experience in performance marketing and how you've used data to drive creative decisions. We love seeing candidates who pay attention to detail!
Be Data-Driven: Since this role is all about turning insights into compelling narratives, don’t shy away from mentioning any relevant data or metrics you've worked with. Show us how you've used performance insights to shape your creative strategies in the past. Numbers can really make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Scaleform
✨Know Your Creative Stuff
Before the interview, dive deep into the latest trends in creative strategy, especially around paid media. Familiarise yourself with successful campaigns on platforms like Meta and TikTok, and be ready to discuss what made them work. This shows you’re not just a fan of creativity but understand how it drives performance.
✨Data is Your Best Friend
Since this role heavily relies on performance insights, brush up on how to interpret data. Be prepared to talk about how you've used data to shape creative ideas in the past. Bring examples of how you’ve identified patterns in ads and turned those insights into compelling narratives.
✨Bring Ideas to Life
Think about how you can translate your creative concepts into actionable briefs. During the interview, share your process for working with designers and creators. Discuss any past experiences where you’ve been hands-on in executing shoots or content creation, as this will highlight your practical skills.
✨Stay Ahead of the Game
Show that you’re not just aware of current trends but also actively following them. Research recent campaigns in the wellness space and be ready to discuss how they could inspire your own ideas. This demonstrates your passion for the industry and your ability to keep content fresh and engaging.