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- Tasks: Lead product marketing strategies and execute impactful launches in the FMCG sector.
- Company: Join a successful FMCG Group focused on innovation and growth.
- Benefits: Enjoy a hybrid role with autonomy, collaboration, and opportunities for career advancement.
- Why this job: Make a real impact in a newly established role with a supportive team culture.
- Qualifications: Experience in product marketing, strong storytelling skills, and social media expertise required.
- Other info: Immediate interviews available; perfect for ambitious marketers ready to drive growth.
Are you an experienced, creative, and proactive Product Marketing Manager with FMCG experience? Are you seeking the autonomy to develop your marketing skills? We are looking for a Product Marketing Manager to join a successful FMCG Group and play a key role in driving business growth. In this role, you will bridge the gap between new product development, sales, and marketing by developing and refining storytelling, messaging, and go-to-market strategies that highlight product value and resonate with the target audience.
Key Responsibilities:
- Develop and refine messaging that differentiates branded and white-label products.
- Plan and execute successful product launches that maximise market impact.
- Equip the sales team with essential tools such as pitch decks, product training, and marketing collateral to drive product adoption.
- Continuously analyse competitors and gather customer feedback to refine product positioning and strategy.
- Oversee branding and packaging design processes, working with external design agencies to create impactful marketing assets.
- Plan and coordinate attendance at national trade exhibitions and customer events, ensuring strong brand visibility.
- Manage and create content for targeted social media channels, including Instagram and Facebook. Work with agencies and influencers to enhance digital engagement.
- Conduct market research, store audits, and data analysis to provide insights on trends and opportunities.
About you:
- Proven experience in a Product Marketing role, ideally in the FMCG sector.
- Ability to develop product messaging and execute successful product launches.
- Strong storytelling and communication skills, ensuring product value is effectively conveyed.
- Ability to analyse market trends and campaign performance.
- Strong project management skills, able to handle multiple priorities in a fast-paced environment.
- Experience in social media marketing, digital campaigns, and content creation.
- Proactive, self-motivated, and comfortable working on-site in a standalone marketing role while collaborating with the broader group marketing team.
What's on Offer:
You will be stepping into a newly established marketing role, offering plenty of opportunities to shape the function and make a tangible impact. With a supportive Group Marketing Manager and a strong emphasis on collaboration within the team, this is an ideal role for someone looking to drive growth and take their marketing career to the next level.
If you are an ambitious marketing professional looking for more autonomy and the opportunity to drive growth, we would love to hear from you!
Product Marketing Manager - FMCG employer: SC4 Recruitment
Contact Detail:
SC4 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - FMCG
✨Tip Number 1
Network with professionals in the FMCG sector. Attend industry events, webinars, or local meetups to connect with others who might have insights or leads on job openings. Building relationships can often lead to opportunities that aren't advertised.
✨Tip Number 2
Showcase your storytelling skills in conversations. When networking or during interviews, be prepared to discuss how you've successfully communicated product value in past roles. This will demonstrate your fit for the role and your understanding of the importance of messaging.
✨Tip Number 3
Stay updated on market trends and competitor activities in the FMCG space. Being knowledgeable about current trends will not only help you in interviews but also show your proactive approach to understanding the market landscape.
✨Tip Number 4
Prepare to discuss your project management experience. Since the role requires handling multiple priorities, be ready to share specific examples of how you've successfully managed projects in fast-paced environments, highlighting your organisational skills.
We think you need these skills to ace Product Marketing Manager - FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the FMCG sector. Use specific examples that demonstrate your ability to develop messaging and execute successful product launches.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you are passionate about the role and how your background aligns with the company's goals. Mention your proactive approach and ability to work independently.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles. For instance, mention any successful product launches you've led or marketing campaigns that resulted in significant growth.
Research the Company: Familiarise yourself with the FMCG Group's products, branding, and market position. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their success.
How to prepare for a job interview at SC4 Recruitment
✨Showcase Your FMCG Experience
Make sure to highlight your previous experience in the FMCG sector during the interview. Discuss specific projects where you successfully developed product messaging or executed product launches, as this will demonstrate your relevant expertise.
✨Prepare for Storytelling
Since storytelling is a key part of the role, come prepared with examples of how you've effectively conveyed product value in past roles. Think about how you can articulate the unique selling points of products you've worked on.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used market research and data analysis to inform your marketing strategies. Prepare to share insights from past experiences that show your ability to analyse trends and adapt strategies accordingly.
✨Engage with Social Media Strategies
Given the emphasis on social media marketing, be prepared to talk about your experience with digital campaigns and content creation. Share specific examples of successful social media strategies you've implemented and their impact on brand visibility.
