General Manager

General Manager – Europe

London / Essex (Global HQ)

Consumer & Sports Brand | Leadership | Growth

Due to continued growth, our client is expanding rapidly into Europe. Following huge international success, we\’re now looking for a driven and entrepreneurial leader to spearhead their European business from their UK HQ.

This is a pivotal role where you\’ll act as the bridge between the HQ and European markets – leading strategy, sales, marketing, and brand development to drive growth in one of the world\’s fastest-growing brands.

What You\’ll Do

• Lead and execute European growth strategy, driving sales, partnerships, and market expansion.
• Own commercial performance – setting business plans, KPIs, and ensuring revenue and margin growth.
• Build and localise brand campaigns that resonate with European audiences while protecting global brand integrity.
• Develop relationships with distributors, retailers, and e-commerce platforms.
• Oversee day-to-day operations, including pricing, inventory, compliance, and fulfilment.
• Recruit, manage, and inspire a small but growing UK-based team.
• Report directly to the MD, acting as his No.2 in Europe.

What We\’re Looking For

• 7+ years\’ experience in a senior commercial or general management role – ideally in consumer, lifestyle or sports brands.
• Proven success in building new markets or scaling a brand internationally.
• Strong commercial instincts – confident in making calls on pricing, margins, and product lifecycle.
• Entrepreneurial, energetic, and highly collaborative – someone who thrives in a fast-paced, competitive environment.
• A true passion for lifestyle and sports, with a drive and ambitious mindset, is essential.

Why Join?

• Be the face of this brand in Europe – shaping and growing a leading global consumer brand.
• Work in a dynamic, entrepreneurial culture where ideas move fast and success is celebrated.
• Enjoy autonomy, creativity, and influence in a role that\’s central to global expansion.
• International travel

Interested?
Apply now to be part of a brand\’s international growth story.