Brand Manager - FMCG, Lifestyle, Sports
Brand Manager - FMCG, Lifestyle, Sports

Brand Manager - FMCG, Lifestyle, Sports

Full-Time 39000 - 52000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative brand campaigns and collaborate with influencers to elevate our legacy brand.
  • Company: Join a heritage British brand with a global presence in over 100 countries.
  • Benefits: Enjoy a fast-paced culture, full creative control, and hands-on experience with products.
  • Why this job: Shape the future of a brand while working on impactful campaigns that resonate with youth.
  • Qualifications: 4+ years in brand marketing, strong creativity, and familiarity with social media trends required.
  • Other info: Commutable from North London, Essex, and Hertfordshire; apply with your CV and favourite campaign.

The predicted salary is between 39000 - 52000 £ per year.

We're seeking a creative, commercially minded Brand Manager to lead campaigns, elevate storytelling, and increase brand relevance globally. This is more than a marketing role. It's an opportunity to reimagine a legacy brand for a younger, more lifestyle-focused audience — and take ownership of campaigns across social, retail, content, partnerships, and product launches.

What You’ll Do

  • Lead the strategy and execution of multi-channel brand campaigns
  • Own the brand calendar across launches, evergreen stories, and cultural moments
  • Collaborate with athletes, influencers, and partners to amplify our voice
  • Brief and manage content production (internal & external)
  • Work closely with sales and product teams to bring innovation to life
  • Define and evolve our brand identity, tone of voice, and visual direction
  • Use insights and data to shape messaging and creative decisions
  • Embrace generative AI to speed up smart content creation

You’ll Need

  • 4+ years of brand marketing experience (sport, lifestyle, fashion, FMCG)
  • Strong creative instinct paired with commercial savvy
  • A track record of running impactful brand or product campaigns
  • Familiarity with social media trends and content creation workflows
  • Experience working with athletes, creators, or ambassadors

What’s in it for you

  • Work with a heritage British brand with a global footprint (100+ countries)
  • Be part of a passionate team shaping the next generation of this brand
  • Lead high-impact campaigns with full creative control
  • Enjoy a fast-paced, collaborative and “can-do” culture
  • Get hands-on with product, content, and global brand activations
  • Commutable from North London, Essex, Hertfordshire and surrounding areas.

Interested? Apply now with your CV and a short note about your favourite campaign you’ve worked on — or share your portfolio/examples. We’re excited to meet the next creative force behind this exciting brand! Don't delay, we're shortlisting NOW!!

Brand Manager - FMCG, Lifestyle, Sports employer: SC4 Recruitment Limited

Join a dynamic and innovative team at a heritage British brand, where creativity meets commercial strategy in a fast-paced, collaborative environment. As a Brand Manager, you'll have the unique opportunity to lead impactful campaigns that resonate globally, while enjoying a culture that fosters personal growth and embraces new ideas. With a focus on lifestyle and sports, this role offers you the chance to shape the future of a beloved brand and work closely with athletes and influencers, all from our conveniently located office in Hertfordshire.
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Contact Detail:

SC4 Recruitment Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Manager - FMCG, Lifestyle, Sports

✨Tip Number 1

Familiarise yourself with the brand's history and current positioning in the market. Understanding their legacy and how they want to evolve will help you articulate your vision for the brand during interviews.

✨Tip Number 2

Showcase your knowledge of current trends in lifestyle and sports marketing. Be prepared to discuss how these trends can be leveraged to engage a younger audience, as this is a key focus for the role.

✨Tip Number 3

Network with professionals in the FMCG and lifestyle sectors. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights into the brand and its challenges.

✨Tip Number 4

Prepare examples of successful campaigns you've led, particularly those that involved collaboration with influencers or athletes. Being able to discuss your hands-on experience will demonstrate your capability to manage similar projects for this brand.

We think you need these skills to ace Brand Manager - FMCG, Lifestyle, Sports

Brand Strategy Development
Campaign Management
Creative Thinking
Market Research and Analysis
Social Media Marketing
Content Creation
Collaboration with Influencers
Project Management
Data-Driven Decision Making
Understanding of FMCG Trends
Visual Communication Skills
Strong Written and Verbal Communication
Adaptability to Market Changes
Experience with Generative AI Tools

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the specific needs of the Brand Manager position.

Showcase Relevant Experience: In your CV and cover letter, emphasise your brand marketing experience, particularly in FMCG, lifestyle, or sports. Provide concrete examples of successful campaigns you've led, focusing on your creative instincts and commercial outcomes.

Highlight Collaboration Skills: Since the role involves working with athletes, influencers, and partners, mention any relevant collaborations you've been part of. Discuss how you managed these relationships and the impact they had on your campaigns.

Include a Personal Touch: When applying, include a short note about your favourite campaign you've worked on. This personal touch not only showcases your passion but also gives insight into your creative process and achievements.

How to prepare for a job interview at SC4 Recruitment Limited

✨Showcase Your Creative Campaigns

Prepare to discuss specific campaigns you've led or contributed to, especially those that resonate with a younger audience. Highlight your role in the creative process and the impact these campaigns had on brand relevance.

✨Understand the Brand's Identity

Research the brand thoroughly before the interview. Be ready to articulate how you would evolve its identity and tone of voice to appeal to lifestyle-focused consumers, demonstrating your understanding of their target market.

✨Familiarise Yourself with Current Trends

Stay updated on social media trends and content creation workflows. Be prepared to discuss how you can leverage these trends to enhance the brand's presence and engage with its audience effectively.

✨Emphasise Collaboration Skills

Since the role involves working closely with athletes, influencers, and various teams, be ready to share examples of successful collaborations from your past experiences. Highlight your ability to manage relationships and drive results through teamwork.

Brand Manager - FMCG, Lifestyle, Sports
SC4 Recruitment Limited
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