Sales Business Development Manager
Sales Business Development Manager

Sales Business Development Manager

Birmingham Full-Time 28800 - 42000 £ / year (est.) No home office possible
S

At a Glance

  • Tasks: Drive sales and build relationships with independent retailers in the spirits market.
  • Company: Join Sazerac, a leading spirits distributor with an award-winning portfolio.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
  • Why this job: Make your mark in a fast-paced industry while promoting exciting brands.
  • Qualifications: Experience in field sales or business development, preferably in FMCG or drinks.
  • Other info: Must have a valid driver's license and be willing to travel.

The predicted salary is between 28800 - 42000 £ per year.

Direct message the job poster from Sazerac UK

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include Fireball, Buffalo Trace, Tequila Rose, BuzzBallz, Southern Comfort, and Antica Sambuca.

We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience. If you’re looking to make your mark in a fast-paced environment and join a rapidly growing drinks company, then this opportunity might just be for you.

Job Purpose

1. Building Sazerac brands, and agency brands by implementing activation and promotional programmes across independent retailers, and independent cash & carry outlets. Delivering exceptional performance and execution, driving volume and distribution of the Sazerac portfolio.

2. Supporting the National Account Managers with activations, and merchandising. Reporting back opportunities to grow the Sazerac portfolio.

Responsibilities:

1. Territory Management: Manage a designated territory and establish strong relationships with independent retail accounts, and independent cash and carry accounts, including convenience stores, and specialty off licensed stores. Regularly visit these accounts to promote products, build rapport, and drive sales.

2. Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach to understand customer needs, provide product recommendations, activate displays, multi buys, POS, and close sales.

3. Product Promotion and Brand Awareness: Showcase our portfolio to independent cash and carry’s, and retailers through engaging product presentations, tastings, and demonstrations. Educate buyers and retailers about the unique selling points, quality, and benefits of our products to increase brand awareness and drive sales for both customers and Sazerac UK.

4. Relationship Building: Establish and maintain strong relationships with key decision-makers, store owners, and staff in independent cash & carry’s and retail accounts. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.

5. Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams. Contribute to the development of sales strategies, product enhancements, and marketing initiatives based on customer and market needs.

6. Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems. Prepare regular sales reports, forecasts, and other administrative tasks as required.

7. Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support. Communicate customer needs and requirements effectively to internal stakeholders.

Qualifications:

– Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.

– Strong knowledge of the independent retail sector, including understanding customer dynamics, market trends, and competitor landscape.

– Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.

– Results-oriented mindset with a track record of achieving or exceeding sales targets.

– Self-motivated and able to work independently in a field-based role.

– Strong organizational skills and ability to prioritize tasks effectively.

– Proficiency in using CRM software, MS Office Suite, and other sales-related tools.

– Valid driver\’s license and willingness to travel within the assigned territory.

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Beverage Manufacturing

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Sales Business Development Manager employer: Sazerac UK

Sazerac UK is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for passionate individuals eager to thrive in the fast-paced spirits industry. With a strong focus on employee growth, Sazerac offers comprehensive training and development opportunities, alongside a diverse portfolio of award-winning brands that empower employees to make a significant impact in their roles. Located in Birmingham, the company provides a vibrant environment where creativity and collaboration are encouraged, making it an ideal place for those looking to build a rewarding career in business development.
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Contact Detail:

Sazerac UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Business Development Manager

✨Tip Number 1

Familiarise yourself with Sazerac's portfolio of brands. Understanding the unique selling points and market positioning of each product will help you engage effectively with potential clients and demonstrate your knowledge during conversations.

✨Tip Number 2

Network within the FMCG and alcoholic beverages industry. Attend industry events, trade shows, or local tastings to meet key players and gain insights into market trends, which can be beneficial when discussing strategies with Sazerac.

✨Tip Number 3

Prepare to showcase your relationship-building skills. Think of examples from your past experiences where you've successfully established rapport with independent retailers, as this is crucial for the role.

✨Tip Number 4

Stay updated on market insights and competitor activities. Being knowledgeable about the current landscape will not only impress during interviews but also show that you're proactive and ready to contribute valuable information to the team.

We think you need these skills to ace Sales Business Development Manager

Field Sales Experience
Business Development
Knowledge of FMCG and Alcoholic Beverages
Territory Management
Sales Strategy Development
Consultative Selling
Product Promotion
Relationship Building
Market Intelligence Gathering
Sales Reporting
CRM Software Proficiency
MS Office Suite Proficiency
Strong Communication Skills
Organisational Skills
Self-Motivation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in field sales or business development, particularly within the drinks industry or FMCG sectors. Use specific examples that demonstrate your success in achieving sales targets and building relationships with independent retailers.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the spirits industry and your understanding of the UK market. Mention specific brands from Sazerac's portfolio that you admire and explain how your skills align with the responsibilities outlined in the job description.

Showcase Your Sales Strategies: In your application, include examples of effective sales strategies you've implemented in previous roles. Discuss how you approached customer needs, activated displays, and closed sales to demonstrate your consultative sales approach.

Highlight Relationship Building Skills: Emphasise your ability to build strong relationships with key decision-makers and store owners. Provide examples of how you've established trust and provided exceptional customer service in past positions, as this is crucial for the role at Sazerac.

How to prepare for a job interview at Sazerac UK

✨Know Your Brands

Familiarise yourself with Sazerac's portfolio, including their key brands like Fireball and Buffalo Trace. Be prepared to discuss how you can promote these products effectively in the market.

✨Demonstrate Sales Strategies

Prepare to share specific sales strategies you've successfully implemented in the past. Highlight your consultative sales approach and how it has helped you achieve or exceed targets.

✨Build Rapport

Showcase your relationship-building skills by discussing how you've established trust with independent retailers. Provide examples of how you've maintained strong relationships in previous roles.

✨Market Insights

Be ready to discuss your understanding of the UK spirits market, including trends and competitor insights. This will demonstrate your ability to contribute valuable feedback to the sales and marketing teams.

Sales Business Development Manager
Sazerac UK
S
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