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- Tasks: Drive sales and build relationships with independent retailers in a dynamic spirits market.
- Company: Join Sazerac, a leading spirits distributor known for its award-winning brands like Fireball and Buffalo Trace.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a vibrant team environment.
- Why this job: Make your mark in a fast-paced industry while promoting exciting brands and driving sales.
- Qualifications: Experience in field sales or business development, preferably in the drinks or FMCG sectors.
- Other info: A valid driver's license is required, and travel within the territory is essential.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Sazerac UK Newcastle Upon Tyne, England, United Kingdom
Sales Business Development Manager
Sazerac UK Newcastle Upon Tyne, England, United Kingdom
Direct message the job poster from Sazerac UK
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include Fireball, Buffalo Trace, Tequila Rose, BuzzBallz, Southern Comfort, and Antica Sambuca.
We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience. If you’re looking to make your mark in a fast-paced environment and join a rapidly growing drinks company, then this opportunity might just be for you.
Job Purpose
1. Building Sazerac brands, and agency brands by implementing activation and promotional programmes across independent retailers, and independent cash & carry outlets. Delivering exceptional performance and execution, driving volume and distribution of the Sazerac portfolio.
2. Supporting the National Account Managers with activations, and merchandising. Reporting back opportunities to grow the Sazerac portfolio.
Responsibilities:
1. Territory Management: Manage a designated territory and establish strong relationships with independent retail accounts, and independent cash and carry accounts, including convenience stores, and specialty off licensed stores. Regularly visit these accounts to promote products, build rapport, and drive sales.
2. Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach to understand customer needs, provide product recommendations, activate displays, multi buys, POS, and close sales.
3. Product Promotion and Brand Awareness: Showcase our portfolio to independent cash and carry’s, and retailers through engaging product presentations, tastings, and demonstrations. Educate buyers and retailers about the unique selling points, quality, and benefits of our products to increase brand awareness and drive sales for both customers and Sazerac UK.
4. Relationship Building: Establish and maintain strong relationships with key decision-makers, store owners, and staff in independent cash & carry’s and retail accounts. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
5. Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams. Contribute to the development of sales strategies, product enhancements, and marketing initiatives based on customer and market needs.
6. Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems. Prepare regular sales reports, forecasts, and other administrative tasks as required.
7. Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support. Communicate customer needs and requirements effectively to internal stakeholders.
Qualifications:
– Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.
– Strong knowledge of the independent retail sector, including understanding customer dynamics, market trends, and competitor landscape.
– Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
– Results-oriented mindset with a track record of achieving or exceeding sales targets.
– Self-motivated and able to work independently in a field-based role.
– Strong organizational skills and ability to prioritize tasks effectively.
– Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
– Valid driver\’s license and willingness to travel within the assigned territory.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Industries
Beverage Manufacturing
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Sales Business Development Manager employer: Sazerac UK
Contact Detail:
Sazerac UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Business Development Manager
✨Tip Number 1
Familiarise yourself with Sazerac's brand portfolio. Understanding the unique selling points of brands like Fireball and Buffalo Trace will help you engage effectively with potential clients and demonstrate your knowledge during conversations.
✨Tip Number 2
Network within the FMCG and alcoholic beverages industry. Attend industry events, trade shows, or local tastings to meet key players and gain insights into market trends, which can be beneficial when discussing strategies with Sazerac.
✨Tip Number 3
Prepare to showcase your sales achievements. Be ready to discuss specific examples of how you've exceeded sales targets in previous roles, as this will highlight your results-oriented mindset and ability to drive performance.
✨Tip Number 4
Demonstrate your relationship-building skills. Think of ways to illustrate how you've successfully established trust and rapport with independent retailers in the past, as this is crucial for the role at Sazerac.
We think you need these skills to ace Sales Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and business development, particularly within the FMCG or alcoholic beverages industry. Use specific examples of how you've achieved sales targets and built relationships with retailers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the spirits industry and your understanding of the UK market. Mention specific brands from Sazerac's portfolio that you admire and explain how you can contribute to their growth.
Highlight Key Skills: Emphasise skills that are crucial for the role, such as relationship building, market insights, and sales strategy development. Provide concrete examples of how you've successfully used these skills in previous roles.
Showcase Your Results: Include quantifiable achievements in your application, such as percentage increases in sales or successful campaigns you've led. This will demonstrate your results-oriented mindset and ability to drive performance.
How to prepare for a job interview at Sazerac UK
✨Know Your Brands
Familiarise yourself with Sazerac's portfolio, including their key brands like Fireball and Buffalo Trace. Be prepared to discuss how you can promote these brands effectively in the market.
✨Demonstrate Sales Strategies
Prepare to share specific sales strategies you've used in the past, especially within the FMCG or alcoholic beverages sector. Highlight your consultative sales approach and how it has led to successful outcomes.
✨Build Rapport
Showcase your relationship-building skills by discussing how you've established trust with independent retailers in previous roles. Provide examples of how these relationships have driven sales.
✨Market Insights
Be ready to talk about your understanding of market trends and competitor landscapes. Discuss how you've gathered insights in the past and how this information can inform Sazerac's sales strategies.
