European Brand Manager Whiskey (Kingston Upon Thames)
European Brand Manager Whiskey (Kingston Upon Thames)

European Brand Manager Whiskey (Kingston Upon Thames)

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead brand strategies for a diverse whiskey portfolio across Europe.
  • Company: Join a dynamic team in the thriving whiskey industry, driving growth and innovation.
  • Benefits: Enjoy opportunities for personal development, travel, and collaboration with global teams.
  • Why this job: Be part of a creative environment that values ambition and strategic thinking.
  • Qualifications: 5+ years of relevant experience and a degree in Business, Marketing, or Communications required.
  • Other info: This role offers a chance to shape the future of whiskey brands in Europe.

The predicted salary is between 43200 - 72000 £ per year.

Are you an ambitious, commercially savvy and creative Marketer who has been waiting for an opportunity to step-change your career trajectory? The European Whiskey Team is growing, and we have created a new European Brand Manager role to help us continue on our impressive growth trajectory across Europe. This coveted role will work on the company’s Whiskey portfolio across Europe, from Everyday to Prestige brands.

The European Brand Manager for Whiskey is responsible for executing impactful brand-building strategies, in-line with global plans, for the priority brands within both the American and non-American whiskey portfolios (e.g., Irish, Canadian, Indian), with the aim of meeting or exceeding annual AOP and KPIs. This position collaborates closely with our Marketing and Sales teams across Europe, agencies, and trade partners to achieve key objectives. Additionally, the European Brand Manager for Whiskey is responsible for fulfilling personal development goals. Effective workflow management and implementation are critical priorities for this role.

  • Contribute to the 3-5 year plan aimed at achieving targets for priority brands and markets.
  • Identify key strategic initiatives and marketing components necessary to fulfill yearly Annual Operating Plan targets for each priority brand and market.
  • Evaluate the appropriateness of global targeting and positioning for EU consumers, collaborating with global teams to refine the strategy as necessary.
  • Execute the monthly SOP process reporting.
  • Participate in the monthly alignment meetings with Global Brand teams and EU commercial teams.
  • Oversee the monitoring of monthly brand KPIs to ensure AOP targets are met.
  • Brief the team on the localization and enhancement of all essential paid and earned communication toolkits, including creative assets, media, public relations, social media, and more.
  • Establish, promote, and safeguard brand assets across various markets, campaigns, and activations.
  • Clearly define the Campaign Management System (CMS) for all campaigns and programs.
  • Ensure alignment of BTL programming with the Sales team and provide the Shopper team with pertinent trade marketing tools.
  • Equip commercial teams with the necessary tools and resources to effectively implement AOP initiatives.
  • Assist in closing gaps identified.
  • Conduct consumer and shopper research, along with competitive audits, to identify brand frictions and optimize the path to purchase.
  • Gather consumer insights specific to each priority brand and country.
  • Establish pre- and post-analysis measures to evaluate the effectiveness of each initiative and the associated expenditures.
  • Develop Brand Plans for assigned brands in collaboration with key global marketing partners and the UK Sales and Trade Marketing teams.
  • Review yearly brand AMP.
  • Raise all requisite POs and accruals, and process and track all invoices accordingly.
  • Support the regional NBD process and ensure regulatory compliance across markets.
  • Collaborate with Global Brand teams to align local strategies, allocations, and brand-building platforms.
  • Liaise with the commercial team regarding brand plans, AMP allocations, and strategic priorities for each key market as part of the annual budgeting process.
  • Coordinate with the Shopper team to harmonize and prioritize programming needs across key accounts, channels, and markets.
  • Work closely with R&D and Supply Chain to meet NBD deadlines and requirements.
  • Establish clear and organized priorities for yourself.
  • As a priority team leader, identify the key team members critical to achieving success.
  • Clearly define the roles of each team member and ensure they understand their responsibilities.
  • Regularly monitor team progress in relation to these priorities.
  • Oversee the agency's creative output related to package development, marketing collateral, and sales materials for all assigned new business development projects and brands.

Requirements

  • MUST Ability to handle multiple tasks at one time.
  • Budgeting, planning and/or financial analysis experience.
  • Strong computer skills and high comfort using technology and systems.
  • Bachelor's Degree.
  • Willingness to travel.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
  • Good time management skills and the ability to prioritise.
  • 5 years Business experience, at least 5 years relevant experience (minimum).

PREFERRED

  • 5-10 years relevant experience (minimum).
  • Undergraduate degree in Business, Marketing or Communications.
  • Experience in Alcohol Beverage Industry or CPG overall.
  • 3 years implementation or project management experience.
  • 3 years Alcoholic Beverage Industry compliance experience.

European Brand Manager Whiskey (Kingston Upon Thames) employer: Sazerac UK

Join a dynamic and innovative team in Kingston Upon Thames, where your creativity and strategic thinking will be valued as we expand our prestigious Whiskey portfolio across Europe. We pride ourselves on fostering a collaborative work culture that encourages personal development and offers ample growth opportunities, ensuring you can thrive in your career while enjoying the unique benefits of working in a vibrant location known for its rich history and community spirit.
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Contact Detail:

Sazerac UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land European Brand Manager Whiskey (Kingston Upon Thames)

✨Tip Number 1

Familiarise yourself with the whiskey market in Europe, including key brands and trends. Understanding the competitive landscape will help you speak confidently about how you can contribute to our growth.

✨Tip Number 2

Network with professionals in the alcohol beverage industry, especially those who have experience in brand management. Building connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlighting your experience with KPIs and AOP targets will demonstrate your ability to drive results.

✨Tip Number 4

Showcase your understanding of consumer insights and how they influence marketing strategies. Being able to articulate how you've used data to inform decisions will set you apart from other candidates.

We think you need these skills to ace European Brand Manager Whiskey (Kingston Upon Thames)

Brand Management
Strategic Planning
Market Analysis
Budgeting and Financial Analysis
Project Management
Consumer Insights Research
Collaboration Skills
Communication Skills
Time Management
Creative Thinking
Stakeholder Engagement
Campaign Management
Regulatory Compliance
Team Leadership
Digital Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in brand management, marketing strategies, and the alcohol beverage industry. Use specific examples that demonstrate your ability to handle multiple tasks and manage budgets.

Craft a Compelling Cover Letter: In your cover letter, express your passion for whiskey and the brand management role. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with strategic planning and collaboration with teams.

Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led or KPIs you've exceeded in previous roles. This will help illustrate your impact and effectiveness as a marketer.

Research the Company: Familiarise yourself with the company's whiskey portfolio and recent marketing initiatives. This knowledge will allow you to tailor your application and demonstrate your understanding of their brand strategy during the selection process.

How to prepare for a job interview at Sazerac UK

✨Know Your Brands

Familiarise yourself with the company's whiskey portfolio, including both American and non-American brands. Be prepared to discuss how you would approach brand-building strategies for different markets in Europe.

✨Showcase Your Analytical Skills

Highlight your experience with budgeting, planning, and financial analysis. Be ready to provide examples of how you've used data to inform marketing decisions and meet KPIs in previous roles.

✨Demonstrate Collaboration

This role requires working closely with various teams. Share specific instances where you've successfully collaborated with marketing, sales, or external partners to achieve common goals.

✨Prepare for Strategic Thinking

Be ready to discuss your approach to developing long-term strategic plans. Think about how you would identify key initiatives and evaluate global targeting for EU consumers, and be prepared to share your insights during the interview.

European Brand Manager Whiskey (Kingston Upon Thames)
Sazerac UK
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  • European Brand Manager Whiskey (Kingston Upon Thames)

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-06-09

  • S

    Sazerac UK

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