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- Tasks: Become a brand ambassador for Fratelli Branca, engaging with bartenders and consumers.
- Company: Join Sazerac UK, a leading spirits distributor known for its award-winning brands.
- Benefits: Enjoy flexible hours and the chance to work in vibrant venues across the UK.
- Why this job: Dive into the exciting world of cocktails while building relationships and driving brand visibility.
- Qualifications: Passion for drinks, experience in the industry, and strong relationship management skills required.
- Other info: Be ready for events and tastings, including evenings and weekends!
The predicted salary is between 30000 - 42000 £ per year.
Job Title – Consultant Ambassador– Fratelli Branca Location – Flexibility to be based in any key major city in the UK About Us This part time consultancy opportunity offers a fantastic opportunity to partner with one of the most exciting spirits companies in the World, Sazerac UK is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Contract Purpose Building the Fratelli Branca portfolio with consumers and customers and educating through ambassadorial activation within the UK market, recruiting bartenders and consumers into the Branca family in customer venues and at relevant consumer and trade shows. Responsibilities & Critical Success Measures: Collaborate with the UK sales and marketing team to lead execution of the UK Fratelli Branca advocacy plan. Determine high opportunity customers within the on-trade and wholesale sectors in priority UK cities. Build and grow customer relationships to increase meaningful distribution and brand build. Spend time with end users to develop a ‘need and demand’ for the portfolio, driving share of mind and visibility of the Branca portfolio among trade and consumers. Showcase the portfolio range and key expressions in the right venues, integrating priority customer activity into brand plans to drive rate of sale. Drive share of mind and visibility among thought-leading bars and restaurants, and grassroots advocacy among bartenders in UK key cities. Event ideation and management within the advocacy plan. Be flexible in your time and approach, events, tastings, evenings and or weekends will be necessary. Knowledge, Skills and Experience: A passion and love for the drinks industry and cocktail culture. Have an awareness/interest in new market trends and consumer insight. Existing knowledge and experience with on trade and wholesale customers Worked for a manufacturer selling either direct to end users or via distribution partners. Operate with integrity and professionalism. Be tenacious and creative with your new business approach. Have worked collaboratively with clients to create ‘win-win’ partnerships. Worked within the food & beverage sector with ambassadorial experience Networked throughout an organisation (both internal & external) Personal Characteristics: A highly passionate and motivated team member. Ability to demonstrate professionalism, credibility, trust, and respect both internally and externally. Creative with an entrepreneurial spirit and passion to build and develop the on-trade business. Strong relationship management skills Ability to influence at a variety of levels from the buyer, sales team, bartender, manager and owner.
Consultant Ambassador– Fratelli Branca employer: Sazerac UK
Contact Detail:
Sazerac UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant Ambassador– Fratelli Branca
✨Tip Number 1
Network actively within the drinks industry, especially with bartenders and on-trade customers. Attend industry events, tastings, and trade shows to meet potential contacts who can help you understand the market better and may even lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in cocktail culture and spirits. Follow relevant blogs, social media accounts, and industry publications to gather insights that can help you engage effectively with consumers and customers during your interactions.
✨Tip Number 3
Demonstrate your passion for the brand and its products during conversations. Share your personal experiences with Fratelli Branca and how you envision promoting it, as this enthusiasm can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your relationship management skills by thinking of examples where you've successfully built partnerships in the past. Be ready to discuss how you can apply these skills to grow the Fratelli Branca portfolio in the UK market.
We think you need these skills to ace Consultant Ambassador– Fratelli Branca
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Consultant Ambassador position. Understand the responsibilities and skills required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in the drinks industry, particularly any ambassadorial roles or work with on-trade and wholesale customers. Use specific examples that demonstrate your passion and knowledge of cocktail culture.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the brand. Mention your understanding of market trends and how you can contribute to building the Fratelli Branca portfolio. Be sure to convey your creativity and relationship management skills.
Highlight Networking Experience: In your application, emphasize any previous networking experience within the food & beverage sector. Discuss how you've built relationships with bartenders, managers, and other stakeholders, as this is crucial for the role.
How to prepare for a job interview at Sazerac UK
✨Show Your Passion for the Drinks Industry
Make sure to express your enthusiasm for the drinks industry and cocktail culture during the interview. Share any personal experiences or insights that highlight your love for this field, as it will resonate well with the company's values.
✨Demonstrate Your Relationship Management Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight specific instances where you collaborated with clients or partners to create mutually beneficial outcomes, showcasing your ability to influence at various levels.
✨Be Ready to Discuss Market Trends
Stay informed about current market trends and consumer insights related to the spirits industry. Be prepared to discuss how these trends can impact the Fratelli Branca portfolio and how you would leverage them in your role.
✨Flexibility and Creativity Are Key
Since the role requires flexibility in terms of time and approach, be ready to discuss how you can adapt to different situations, such as events and tastings. Share creative ideas you have for engaging consumers and bartenders, demonstrating your entrepreneurial spirit.
