At a Glance
- Tasks: Lead brand strategies for a diverse whiskey portfolio across Europe.
- Company: Join a dynamic team in the thriving European Whiskey market.
- Benefits: Enjoy opportunities for personal development and potential travel.
- Why this job: Be part of an exciting growth journey with impactful marketing initiatives.
- Qualifications: Bachelor's degree in Business, Marketing or Communications required; 3 years experience preferred.
- Other info: Collaborate with global teams and engage in creative projects.
The predicted salary is between 43200 - 72000 £ per year.
Are you an ambitious, commercially savvy and creative Marketer who has been waiting for an opportunity to step-change your career trajectory? The European Whiskey Team is growing, and we have created a new European Brand Manager role to help us continue on our impressive growth trajectory across Europe. This coveted role will work on the company’s Whiskey portfolio across Europe, from Everyday to Prestige brands.
The European Brand Manager for Whiskey is responsible for executing impactful brand-building strategies, in-line with global plans, for the priority brands within both the American and non-American whiskey portfolios (e.g., Irish, Canadian, Indian), with the aim of meeting or exceeding annual AOP and KPIs. This position collaborates closely with our Marketing and Sales teams across Europe, agencies, and trade partners to achieve key objectives. Additionally, the European Brand Manager for Whiskey is responsible for fulfilling personal development goals. Effective workflow management and implementation are critical priorities for this role.
- Contribute to the 3-5 year plan aimed at achieving targets for priority brands and markets.
- Identify key strategic initiatives and marketing components necessary to fulfill yearly Annual Operating Plan targets for each priority brand and market.
- Participate in the monthly alignment meetings with Global Brand teams and EU commercial teams.
- Oversee the monitoring of monthly brand KPIs to ensure AOP targets are met.
- Brief the team on the localization and enhancement of all essential paid and earned communication toolkits, including creative assets, media, public relations, social media, and more.
- Establish, promote, and safeguard brand assets across various markets, campaigns, and activations.
- Ensure alignment of BTL programming with the Sales team and provide the Shopper team with pertinent trade marketing tools.
- Equip commercial teams with the necessary tools and resources to effectively implement AOP initiatives.
- Conduct consumer and shopper research, along with competitive audits, to identify brand frictions and optimize the path to purchase.
- Gather consumer insights specific to each priority brand and country.
- Establish pre- and post-analysis measures to evaluate the effectiveness of each initiative and the associated expenditures.
- Develop Brand Plans for assigned brands in collaboration with key global marketing partners and the UK Sales and Trade Marketing teams.
- Review yearly brand AMP.
- Support the regional NBD process and ensure regulatory compliance across markets.
- Collaborate with Global Brand teams to align local strategies, allocations, and brand-building platforms.
- Liaise with the commercial team regarding brand plans, AMP allocations, and strategic priorities for each key market as part of the annual budgeting process.
- Coordinate with the Shopper team to harmonize and prioritize programming needs across key accounts, channels, and markets.
- Oversee the agency's creative output related to package development, marketing collateral, and sales materials for all assigned new business development projects and brands.
Requirements:
- Budgeting, planning and/or financial analysis experience.
- Strong computer skills and high comfort using technology and systems.
- Bachelor's Degree.
- Willingness to travel.
- Undergraduate degree in Business, Marketing or Communications.
- Experience in Alcohol Beverage Industry or CPG overall.
- 3 years implementation or project management experience.
- 3 years Alcoholic Beverage Industry compliance experience.
Brand Manager - Foods employer: Sazerac UK
Contact Detail:
Sazerac UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Foods
✨Tip Number 1
Familiarise yourself with the whiskey market across Europe. Understanding the nuances of different whiskey brands, their target demographics, and market trends will give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the alcohol beverage industry. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Showcase your project management skills by discussing specific examples where you've successfully implemented marketing strategies. This will demonstrate your ability to manage workflows effectively, which is crucial for this role.
✨Tip Number 4
Stay updated on consumer behaviour trends in the alcoholic beverage sector. Being able to discuss recent shifts in consumer preferences or successful campaigns will highlight your proactive approach and passion for the industry.
We think you need these skills to ace Brand Manager - Foods
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the food and beverage sector. Emphasise any specific achievements related to marketing strategies or KPIs that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the whiskey industry and your understanding of brand-building strategies. Mention how your skills and experiences make you a perfect fit for the European Brand Manager role.
Showcase Relevant Experience: In your application, provide examples of past projects where you've successfully executed marketing strategies or managed brand portfolios. Highlight any experience with consumer research or competitive audits that relates to the role.
Demonstrate Collaboration Skills: Since the role involves working closely with various teams, include examples of how you've effectively collaborated with marketing, sales, or creative teams in previous positions. This will show your ability to work cross-functionally.
How to prepare for a job interview at Sazerac UK
✨Know Your Brands Inside Out
Make sure you have a deep understanding of the whiskey brands you'll be managing. Research their history, target audience, and unique selling points. This will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would contribute to the 3-5 year plan for the brand portfolio. Think about key strategic initiatives you could propose and how they align with the company's goals. Be ready to share examples from your past experience.
✨Highlight Collaboration Skills
This role requires close collaboration with various teams. Be prepared to discuss your experience working with marketing, sales, and external partners. Share specific examples of successful collaborations and how they led to achieving objectives.
✨Demonstrate Analytical Skills
The ability to analyse consumer insights and brand KPIs is crucial. Prepare to talk about how you've used data to inform marketing strategies in the past. Discuss any tools or methodologies you are familiar with that can help in evaluating brand performance.