At a Glance
- Tasks: Drive sales and build relationships in the exciting spirits industry.
- Company: Join Sazerac, a leading independent spirits company with a rich history.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Collaborate with marketing and internal teams for exceptional customer support.
- Why this job: Make your mark in a fast-paced, growing drinks company with award-winning brands.
- Qualifications: Experience in field sales or business development, preferably in FMCG or drinks.
The predicted salary is between 40000 - 50000 € per year.
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience.
The job purpose is to build Sazerac brands, and agency brands by implementing commercial, activation and promotional programmes across the off-premise. Delivering exceptional performance and execution, driving volume and incremental distribution of the Sazerac portfolio. Focus will be on maintaining current relationships and building new business, supported by our activation and marketing-led campaign tools.
Responsibilities Include:
- Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs, promote and sell the right brands to the right accounts, activate POS, and build price plans for commercial support that has the best outcome for the business, growing the Sazerac portfolio in value and volume.
- Campaign Partnerships: Work alongside the marketing team to bring our campaigns to life in the off-trade and hosting customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building: Establish and maintain strong relationships with key decision-makers, owners and operators. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams. Contribute to the development of sales strategies, product enhancements, and marketing initiatives based on customer and market needs.
- Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems. Prepare regular sales reports, forecasts, and other administrative tasks as required.
- Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support. Communicate customer needs and requirements effectively to internal stakeholders.
Required Qualifications:
- Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results-oriented mindset with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
- Valid driver's license and willingness to travel within the assigned territory.
Business Development Manager - Off Trade (Manchester) employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment in Manchester where employees can thrive in the fast-paced spirits industry. With a strong focus on employee growth and development, Sazerac provides ample opportunities for career advancement while fostering a collaborative culture that values innovation and teamwork. Join us to be part of a family-owned company with a rich heritage and a commitment to excellence, where your contributions directly impact our award-winning portfolio of brands.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Off Trade (Manchester)
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with people in the spirits and FMCG sectors. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, drop some insights about the UK spirits market or recent trends. This will demonstrate your passion and expertise, making you stand out from the crowd.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities at Sazerac, and applying directly can give you an edge. Plus, it shows you’re keen on being part of our team and ready to dive into the world of spirits!
We think you need these skills to ace Business Development Manager - Off Trade (Manchester)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the FMCG or alcoholic beverages industry, and showcase any relevant achievements that align with Sazerac's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the spirits market and how your skills can contribute to Sazerac's growth. Be sure to mention specific brands or campaigns that excite you.
Showcase Your Sales Success:When detailing your past roles, focus on quantifiable results. Share examples of how you've achieved or exceeded sales targets, and how you've built strong relationships with clients. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you're serious about joining the Sazerac team!
How to prepare for a job interview at Sazerac Company
✨Know Your Brands
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their key brands like Buffalo Trace and Fireball. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in previous roles. Highlight how you achieved or exceeded targets, especially in the FMCG or drinks industry. Use concrete examples to demonstrate your consultative sales approach and how it can benefit Sazerac.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Use your excellent communication skills to engage them in conversation. Ask insightful questions about their current campaigns and how you can contribute to their success in the off-trade market.
✨Understand Market Trends
Stay updated on the latest trends in the UK spirits market. Be ready to share your insights on competitors and customer preferences. This knowledge will not only impress your interviewers but also position you as a valuable asset who can contribute to Sazerac's growth.
